Social Media Management Report
Free Buyers Guide for Social Media Management Software
Download Button

Social Media Management

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and... more

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage their social media presence. Typical areas of focus include:

  • Social Listening/Monitoring
  • Sentiment Analysis
  • Social customer support
  • Social publishing / engagement
  • Social Campaigns/Content
  • Social Promotions (sweepstakes/contests)
  • Social Curation
less

Highest Rated Social Media Management Software for Small Businesses

Simplify360 logo

Simplify360

“Simplify 360 has made brand monitoring, workflow very easy and effective. Our team has been able to save time and increased clients' ROI. We have tried several other similar services without the same ease of use and success for our clients.” Read this review

- Executive Vice President at a Marketing and Advertising company with 1-10 employees

Shoutlet logo

Shoutlet

“Our first year with Shoutlet was a smashing success for the company, and we've already renewed for another two years. I can foresee us continuing this partnership well beyond those two years!” Read this review

- Director, Social Media & Research at a Cosmetics company with 11-50 employees

12mass logo

12mass

“I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.” Read this review

- Account Manager in Marketing at a Medical Devices company with 11-50 employees

HootSuite Enterprise logo

HootSuite Enterprise

“We have access to a wide range of pre-built reports as part of the package. The package also includes a report writer for building customized reports which is quite easy to use. Reporting is a real strength of the platform.” Read this review

- Senior Technology Correspondent at a Media Production company with 11-50 employees

AgoraPulse logo

AgoraPulse

“It might not be the 'best of the best', but for me it worked flawlessly. The fact that it costs about 1/10 of the price of other platforms and the fact that the people behind AgoraPulse are just a dream to work with, was for us the main reason to start using it.” Read this review

- Social Media Manager at a Marketing and Advertising company with 1-10 employees

Sprout Social logo

Sprout Social

“Features, features, features. It's one thing to have features, its another to have great, reliable features. Sprout has just that. When you're working with clients that have 50k+ followers on their Twitter you do not want to mess around with a sub-par product. I need reliability so I can have peace of mind and sleep at night.” Read this review

- Partner at a Marketing and Advertising company with 1-10 employees

HootSuite Pro logo

HootSuite Pro

“It is hands down, the best team-oriented social media management application. The ability to delegate and centralize workflow for social media management make it a great pick.” Read this review

- Director of Online Marketing at a Marketing and Advertising company with 1-10 employees

Looking for more Social Media Management solutions?
TrustRadius has 416 reviews for 121 Social Media Management products from business users just like you.

Highest Rated Social Media Management Software for Mid-Sized Companies

AgoraPulse logo

AgoraPulse

“I can't say enough great things about AgoraPulse. What I will say is that I have a solid platform that I trust and know will do the job. With as many things as I juggle at my job, there's a lot of comfort in knowing AgoraPulse will perform---do all the work for me and makes me look good!” Read this review

- e-Commerce and Affiliate Manager at a Wholesale company with 51-200 employees

Storify logo

Storify

“Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool. It's most effective as an organizational storytelling tool, so you need to find a way to get people talking about you before you implement it.” Read this review

- Social Media Manager at a Marketing and Advertising company with 51-200 employees

HootSuite Enterprise logo

HootSuite Enterprise

“I don't see my self at work without using Hootsuite. Until something better comes along, it makes my life easier!” Read this review

- Director of Marketing and Communications at a Marketing and Advertising company with 51-200 employees

Expion logo

Expion

“They get our business, they get our industry, they get our clients.” Read this review

- Director, Brand Strategy and Emerging Media at a company with 201-500 employees

TweetDeck logo

TweetDeck

“We have achieved significantly improved brand awareness.” Read this review

- eCommerce Administrator at an Apparel & Fashion company with 51-200 employees

Sprout Social logo

Sprout Social

“We are happy with Sprout and have no desire to change products. We do hope that Sprout is able to provide some of the more advanced features like labeling and sentiment.” Read this review

- Marketing Manager, Social Media at an Entertainment company with 201-500 employees

NetBase logo

NetBase

“NetBase has a real core competency in its sentiment analysis that no other social conversation research tool has been able to provide - and believe me, I've worked with many of these social analytics vendors.” Read this review

- Analyst in Social Media at a company with 201-500 employees

Not seeing the Social Media Management solution you were looking for?
TrustRadius has 416 reviews for 121 different products from some of the top Social Media Management experts.

Highest Rated Social Media Management Software for Enterprises

Conversocial logo

Conversocial

“I have used HootSuite and Salesforce Radian6 and so far, Conversocial is my favorite.” Read this review

- Social Media Community Manager at a Higher Education company with 10,001+ employees

Storify logo

Storify

“Storify allows the user to tell a story or convey a message using not just words but conversations that take place in the social media. As use of Facebook, Twitter, Pinterest, Instagram and other social media increase, journalists - and anyone with a message - needs something like this to pull the information into one unifying form. Storify does that.” Read this review

- Journalism Instructor at a company with 5001-10,000 employees

HootSuite Enterprise logo

HootSuite Enterprise

“Does exactly what it’s supposed to do.” Read this review

- Community Marketing Manager at a Telecommunications company with 501-1000 employees

Spredfast logo

Spredfast

“Spredfast is easy to use, and customer support responds within minutes. Also, they continue to upgrade the product, which means they're responding and reacting to customer needs and input and to the always changing landscape of social media.” Read this review

- Social Media Manager at a company with 10,001+ employees

Expion logo

Expion

“I love Expion for its Publishing Calendar. I can log in, upload a photo and schedule a post very quickly. However, I cannot give the software a complete 10 out of 10 because of its issues with analytics. The incorporation of graphs and tools to compare numbers would increase its utility greatly.” Read this review

- Facebook Page Administrator at a Retail company with 10,001+ employees

Woobox logo

Woobox

“Here at KPHO we use Woobox in the social media company to run a majority of our Facebook contests.” Read this review

- Marketing Coordinator at a Broadcast Media company with 1001-5000 employees

Sprinklr logo

Sprinklr

“[We] chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.” Read this review

- Director, Global Social Media at an Information Technology and Services company with 10,001+ employees

Shoutlet logo

Shoutlet

“One of the reasons we selected Shoutlet is that it is very user-friendly. If you have limited resources, including limited design resources, Shoutlet makes it easy to put out professional designs and contests as well.” Read this review

- E-Business Manager at a Consumer Goods company with 501-1000 employees

Sprout Social logo

Sprout Social

“This is a very well suited solution for teams that are scattered around cities or even countries. Each member of the team is able to see what the colleagues did before him, see assigned tasks and perform accordingly.” Read this review

- Social Media Manager at a Computer Software company with 501-1000 employees

Sysomos MAP logo

Sysomos MAP

“The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction.” Read this review

- Social Media Specialist at a Marketing and Advertising company with 501-1000 employees

Find the best Social Media Management solution to match your needs.
TrustRadius covers 121 different products in the Social Media Management space.

Social Media Management Reviewers

James Young
Title:  Principal
Job Type:  Consultant
Department:  Professional Services
Company:  Left Field Social
Industry:  Computer Software
Size:  1-10 employees
Points:  416
Followers:  4
Likes:  1
Votes:  3
Founder
Commentator
Informed
Beta
Beta
Pundit (1)
Trailblazer (3)
Beta
Interested
Ashley Pengilly
Title:  Manager of Social Media Strategy
Job Type:  Strategist
Department:  Social Media
Company:  Foley Family Wines
Industry:  Wine and Spirits
Size:  201-500 employees
Points:  232
Followers:  1
Likes:  0
Votes:  0
Trailblazer (1)
Pundit (1)
Amos Orr
Title:  Destination Content Manager
Job Type:  Manager
Department:  Social Media
Company:  Lake Charles/Southwest Louisiana CVB
Industry:  Leisure, Travel & Tourism
Size:  11-50 employees
Points:  256
Followers:  1
Likes:  0
Votes:  0
Trailblazer (1)
Booster
Pundit (1)
Cheryl Black
Title:  Owner
Job Type:  C-Level Executive
Department:  Marketing
Company:  Cheryl Black Consulting
Industry:  Marketing and Advertising
Size:  1-10 employees
Points:  200
Followers:  1
Likes:  0
Votes:  0
Founder
Trailblazer (2)
Interested
Hagan Ramsey
Title:  Social Engagement Manager
Company:  IQ
Industry:  Marketing and Advertising
Size:  51-200 employees
Points:  140
Followers:  0
Likes:  3
Votes:  0
Founder
Trailblazer (1)
Beta

Need help building your list of potential social media management solutions?

If you’re shopping for social media management software and have a potential solution in mind, the Social Media Management Comparison Ring can help you build your short list.