BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO.
Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
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SpyFu
Score 7.9 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.
The other competitor is probably Conductor and they have an impressive platform, however, it seems to me that it would take a lot of time to get up to speed with the product. BrightEdge and Conductor platform to run well would need a full time resource to retrieve the benefits …
SpyFu
Verified User
Analyst
Chose SpyFu
I would say that the above tools each offer their own unique skillset to be able to enhance what we find with SpyFu. For competitive analysis at a low cost point SpyFu really follows through on the promise of delivering actionable competitive insights with additional tools that …