Likelihood to Recommend We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review Pros Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool. Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out. CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails. Read full review Keeping a tab on competitors organic and inorganic activities Helps identify where the competitor is getting the backlinks from. Identify competitors top content and the keywords that's bringing them traffic Get proper information of their current and past ADS run on Google. Read full review Cons One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for. The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding). Read full review As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture. When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to. Read full review Likelihood to Renew Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
Read full review Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review Usability Very easy to use and designed well.
Read full review Support Rating It has declined since we started with this company and it could be better.
Read full review SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
Read full review Alternatives Considered We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review I was surprised to find I preferred
Semrush when it comes to keyword research. SpyFu is great (and less expensive than
Semrush ), but I felt the data
Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in
Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review Return on Investment We have had problems with our emails landing up in spam which was hampering out marketing efforts. Too many features that add very little value to business You spend too much of time on the tool because the UI is very confusing Read full review Helping us track our ranking. It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear. You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place! Read full review ScreenShots CallidusCloud LeadRocket (discontinued) Screenshots