Teradata Marketing Studio (formerly Aprimo Marketing Studio) Ratings & User Feedback
Aprimo was founded in 1998 and acquired by Teradata for $525m in 2011. One year later Teradata also acquired email vendor eCircle. The Marketing Studio platform today contains functionality from all three vendors. Pre-acquisition, Aprimo had steadily moved its platform from an installed license model to a cloud subscription model, which now accounts for a majority of its revenue.
Teradata's Marketing Studio combines traditional Marketing Automation functionality with operations marketing capabilities like resource and budget management. The platform also includes a workflow engine. The majority of the Teradata customer base is Business to Consumer (B2C).
| Company status | Owned by Teradata (public) |
|---|---|
| 2013 revenue estimate | $100m* |
| Growth 2012-2013 | N/A |
| Customers | N/A |
| Employees | 442** |
Aggregate User Ratings on TrustRadius
While the number of reviews is limited, Teradata Marketing Studio scores poorly across the board with the exception of “performance and reliability” and “implementation satisfaction”.
| Teradata Marketing Studio | Marketing Automation Average | |
|---|---|---|
| Likelihood to recommend | 5.7 | 8.4 |
| Likelihood to renew | 6.1 | 8.3 |
| Product usability | 5.5 | 8.3 |
| Performance and reliability | 9.0 | 8.8 |
| Support rating | 8.0 | 8.3 |
| Training satisfaction | 7.0 | 8.6 |
| Implementation satisfaction | 10 | 8.5 |
Summary of Review Feedback
| Strengths | Areas for Improvement |
|---|---|
| Reporting — Standard SQL interface for reporting and seamless integration with Cognos | Integration With Other Products — This can be a challenge as there is no native integration interface. |
| Segmentation and Workflow — Segmentation tool is very complete and admins can build sophisticated workflows. | Difficult to Use and Learn — The user interface is dated and the product is difficult to learn (although there are a couple of dissenting views). Support is also lacking. |