IBM Unica Ratings & User Feedback
Unica is a marketing management product suite designed for large enterprises. It includes an email marketing engine, campaign management, web optimization, lead management and marketing resource management (MRM) capabilities. The company was founded in 1992 and was acquired by IBM in 2010. It is now part of IBM's Enterprise Marketing Management division.
Aggregate User Ratings on TrustRadius
The small number of reviews for Unica does not allow for meaningful analysis of overall scores compared to the average, but some users are looking for alternatives.
Source: (8) In-depth end-user reviews of Unica on TrustRadius
|
IBM Unica |
Marketing Automation Average |
| Likelihood to recommend |
7.1 |
8.4 |
| Likelihood to renew |
7.3 |
8.3 |
| Product usability |
N/A |
8.3 |
| Performance and reliability |
N/A |
8.8 |
| Support rating |
N/A |
8.3 |
| Training satisfaction |
N/A |
8.6 |
| Implementation satisfaction |
9 |
8.5 |
Summary of Review Feedback
Source: (8) In-depth end-user reviews of Unica on TrustRadius
| Strengths |
Areas for Improvement |
| Predictive Analytics — The Predictive Insights module is powerful and effective. |
UI Design / Complexity — The user interface is dated and the overall product design is very complex and requires extensive training. |
| Campaigns — Unica Campaign is effective for list pulls, segmentation and scheduling. |
Web Analytics — The NetInsight module is dated and less effective than some competing tools. |
