Item: Ahrefs
Rating: 8
Author: Amy Voss

Use Cases and Deployment Scope

We are currently using Ahrefs as a backlink explorer tool, as well as a method to analyze and conduct research for current and prospective clients. Currently, we're looking at back links -- internally and externally, redirect types, new and lost links, and indexing. The download speed is super fast, and the service has been very reliable.

Pros and Cons

Showing a good depth into the backlink profile
Quick load and download time
Easy to use and train on
Nice competitive comparison
Simple reporting

Offer larger batch analysis
Incorporate more social networks
Option to white-label reports

Return on Investment

Ability to show links built by our organization
Ability to report on changes over time
Anchor text analysis efficiency

Alternatives Considered

RavenTools,Majestic SEO,Moz

I think it all depends on how many websites you're managing. All of these backlink tools do one thing better or worse - it all depends on your goal and your needs. Ahrefs is a simple solution that's a great add-on to other tools. If it were integrated into a bigger tool, that would be good too.

Likelihood to Renew

I do not make this decision. But if I had to make a recommendation, I would recommend that we continue use of Ahrefs as long as backlink and link profile is a part of our strategy and an added value we provide to our clients. I'd have no problem continuing use.

Likelihood to Recommend

I think any situation where someone is looking to analyze or control the online marketing presence of a site, you're wanting to look at backlinks. Depending on how many clients or websites you're managing this for, you may want to consider pricing. For more websites or more links, you may want to consider AHREFS. But for one site, maybe other tools would be better suited.

My review of Ahrefs

Software Version

Overall Satisfaction with Ahrefs Site Explorer