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Excellent tool, poor usability
Updated June 26, 2015

Excellent tool, poor usability

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Team

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

  • To my knowledge, Eloqua offers the most robust tools available in terms of marketing automation & optimization and lead prospecting.
  • It absolutely increases productivity / reduces the number of employees needed to maintain a large database of contacts and a large volume of email sends.
  • Very useful for lead scoring and maintenance if you are a B2B company
  • There is a learning curve for mastering the application, and it's not always clear how to accomplish a particular task. There are plenty of tools online to help you, but it's not a 'get in and go' type of service. (Note: I used version 9)
  • Sometimes the technical support team is quick to assume that an issue is due to user error rather than a problem with the application. It can take some coaching on the part of the customer to get them up to speed on what the problem is.
  • It's perhaps not worth the cost if you are a B2C company, as much of the functionality is more useful for B2B marketing.
  • Better tracking & optimization of marketing campaigns
  • Increased productivity due to automation
Are you looking to build a very robust B2B marketing program including lead prospecting, automation, optimization and various types of campaigns? Do you or your team have the time and the know-how to explore the service and teach yourself how to use it? If so, Eloqua is a great service to help you execute your marketing plan and improve ROI.

Using Oracle Eloqua

It has the most robust tools available for marketing automation and lead prospecting, but it also carries some usability issues (version 9) and a less-than-stellar tech support team. It also has a lot of functionality that I could not take advantage of, as I was marketing a B2C product.

Using Oracle Eloqua

There is a rather steep learning curve for certain tasks.
ProsCons
Like to use
Well integrated
Consistent
Unnecessarily complex
Requires technical support
Slow to learn
Cumbersome
Lots to learn