Overall Satisfaction
- Setting up customized dashboards and notifications is easy
- Support for offline analytics - key use case for our tablet app
- Some of the mobile analytics packages I explored did not have multi-platform support. Flurry offers great support for both android and iOS
- Some of the metrics could be inaccurate ( our app has links to other apps, when a user tapped on these links, they were not accurately tracked. Note - could have been a bug, and, and might have been fixed in latest sdk)
- Exporting data to excel - needs better support
- Unsure if I agree with how session timeouts / new sessions are tracked
- Higher engagement ( helped improve first use experience of app)
- Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
- Reduced churn rate ( given easy way to set up conversion funnels)