7 out of 10 Digital Marketing Managers choose Google Analytics
Updated February 04, 2015
7 out of 10 Digital Marketing Managers choose Google Analytics
Score 7 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Used mainly by marketing, but some aspects used by our web tech team. We evaluate our email sends, our CPC programs, our social media, and our display campaigns...along with website performance in general.
- Great for tagging links
- Good for monitoring traffic flow through website
- Good for tracking goals, events and conversions
- Ecommerce tracking presents some challenges
- Not easy to track to our Pinterest and Facebook sites
- "Not provided" is a horrible change!
- Better site usability
- Better insight into online ad spend vs performance
We tested Webtrends and purchased Omniture (which we used for 2 years). Webtrends wasn't a good fit overall. Omniture was too cumbersome and expensive. The support was HORRIBLE and for a paid product it lacked some basic, no-brainer features.
Using Google Analytics
25 - Marketing, ecommerce, web technology, usability
4 - 3 from our web tech team and one from marketing. Web tech team uses coding knowledge and Google Tag Manager as well.
- Online marketing tracking
- Email tracking
- Website usability
- So far, nothing out of the ordinary or that we didn't expect
- Universal Google analytics should help us better understand cross device usage
Evaluating Google Analytics and Competitors
Yes - Omniture
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Third-party Reviews
The features and usability were a better fit for our needs.
We were pretty thorough in our evaluation and had several meetings to discuss everything amongst our internal teams. I don't think we'd change anything.
Google Analytics Implementation
- Implemented in-house
Google Analytics Support
| Pros | Cons |
|---|---|
None | Slow Resolution Poor followup Problems left unsolved Not kept informed Escalation required Difficult to get immediate help Support doesn't seem to care Slow Initial Response |
Sadly, no. I have never been able to find anyone to answer a real question regarding Google Analytics...even Google people from different departments have no places to send you.