HubSpot: the best marketing platform on the web. | TrustRadius

Use Cases and Deployment Scope

We use Hubspot to organize our content marketing effort. All of our online content, CTA's, white-papers, downloads, e-books, and webinars are promoted and tracked through Hubspot landing pages. Hubspot helps us convert our web traffic to sales leads better than we were ever able to before.

Pros and Cons

Generate landing pages
Organize lists
Organize calls-to-action
Send Emails
Track contacts
Score Leads

More direction for specific campaigns.
Too many features makes it difficult to know where to start
There could be better integration into Wordpress

Return on Investment

Smarter lead conversion
More efficient sales calls
Better content offerings

Alternatives Considered

Pardot, Marketo, InsideSales, Unbounce, etc.

Likelihood to Renew

10

We are very invested in Hubspot, having transferred a large portion of our content to the platform.

Likelihood to Recommend

You must have a commitment to content marketing. Preferably, you have a wealth of content to build off of already.

Users and Roles

7 - Sales, marketing, account management, CEO, legal, PR

Support Headcount Required

2 - Must be creative interested in inbound marketing.

Business Processes Supported

Converting Web sign-ups to customers
Delivering e-books to customers
Generating landing pages

Innovative Uses

Using it for specific campaign signups
Tracking competitors
Managing campaigns from soup-to-nuts

Future Planned Uses

Blogging
A/B testing content
Managing subscribers