Overall Satisfaction with IBM Digital Analytics
As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a customer education portal for a large consumer electronics manufacturer, when the product was still Coremetrics. The client had just acquired a license and we conducted a full implementation. After that introduction, Coremetrics became one of our regular offerings.
- Great separation and aggregation for multinational sites
- Helpful dashboard composition
- Strong implementation documentation
- As of the last time I implemented it, the only implementation testing tools were for a single browser, making client-side scripted analytics hard to test cross-browser
- The dashboards were a little over the top, UI wise.
- This product helped our client with market-mix optimization
- This product helped our client focus their content acquisition spend based on authors' popularity
- Adobe Analytics,Google Analytics,Webtrends Analytics
IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will steer them towards IBM Digital Analytics.