Simple, Powerful, and Effective
January 17, 2020
Simple, Powerful, and Effective
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
We use Mailchimp as both our own company email marketing platform and for many clients as well. It is really easy to get started, develop email campaigns, and generally manage contacts and lists. It's our go-to email marketing platform for new businesses and offers the path of least resistance for getting everything set up.
- Email Marketing
- Email Automation
- Websites
- Landing Pages
- Sending emails is the cheapest form of advertising you can do.
- List management makes it easy to send to specific groups for targeted communications.
I have used a lot of different email services and what I like about Mailchimp is its combination of powerful features, ease of use, and value. They offer a lot of features for even the free accounts and that makes it an easy transition when you're ready to start paying for advanced features.
We haven't fully integrated into everything Mailchimp can do. Changing a workflow in our office can be an administrative challenge and some of the things Mailchimp has recently introduced haven't inspired us to move away from some of our other CRM tools. What we do like is for Mailchimp to handle all of our marketing communication and integrate with stores to support more checkouts.
In our business, the fortune is in the follow up and Mailchimp makes it really easy to follow up with our clients and customers. One of the obstacles we face is convincing clients that people really want to hear from them instead of viewing newsletters like a bother. Fortunately, the reporting for our campaigns can support the assertion that sending out frequent emails is both good for your brand awareness and your bottom line.