Define Your Strategy Before You Implement
July 29, 2013
Define Your Strategy Before You Implement
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction
- Managing drip marketing / nurture campaigns.
- Capturing lead-specific data on pageviews, asset downloads and other actions (interesting moments) in your lead2revenue marketing program.
- Scoring leads to determine when they are sales ready.
- Progressive profiling.
- Setting up the instance with your marketing model is complex and not intuitive.
- Reporting is challenging ... the data is there but it's hard to pull out.
- Marketo landing pages are ugly and hard to style.
- We are certain that marketo is helping us provide compelling drip marketing for our nurture campaigns ... these are prospects that we previously had not been staying in touch with in a programmatic way.
- We are getting insight into the content marketing assets that are most effective in moving leads through the purchase evaluation process.