Powerful and can make your marketing revenue driven. Requires an expert to unlock the full power.
Overall Satisfaction
- Manage all marketing campaigns and track impact to revenue.
- Nurturing, lead scoring/routing and automating data maintenance through their rules-based engine.
- Integration with other systems (Salesforce, WebEx, Leadspace, etc.).
- Could use more app-like modules (like the nurturing/engagement module) to make it easier for non-power users.
- Account scoring and updating/editing of account data.
- Better tracking of emails sent through Sales Insight.
- Visibility into the efficacy and ROI of all marketing campaigns.
- Provided the backbone for a consistent lead to revenue process (ability to track and improve lead conversion).
- Provided the ability to automate manual data quality tasks with rules, freeing people up to do more high value tasks (making Salesforce more valuable in the process).