Overall Satisfaction
- Lead nurturing with Marketo is easy to implement and does not require a PhD.
- The user interface makes creates a great user-friendly experience, it is easy to navigate and get up and running.
- The lead management module is excellent, we are able to get granular information about our leads activities.
- Marketo does not support RESTful API yet, and is currently using SOAP.
- The basic lead analytics are not as built out as they could be, but can be solved using the RCA module.
- Marketo Tier-1 support is okay, but not as knowledgeable as I would have liked.
- Marketo increased my productivity when trying to figure out trends in a marketing campaign.
- We were able to scale our marketing efforts 3x not by adding more people, just being able to do more with less.
- It did take some time to integrate and get started, but even though we were integrated the results still took some time to generate.