Better than Google Analytics in tracking user behavior, but can be pricey
May 10, 2014
Better than Google Analytics in tracking user behavior, but can be pricey
Score 10 out of 10
Vetted Review
Verified User
Software Version
Startup
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.
- Able to identify users and track their behavior over time
- Able to calculate user retention funnels
- Powerful API that goes beyond page views but can also track link click, javascript events, etc
- Lower pricing (too expensive)
- More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
- Greater transparency in knowing where/ why users attrite
- Identify problems within the product/ UX that are causing problems for users
Mixpanel does a great job in tracking user behavior throughout the site from minute details such as link clicks, to event triggers and general page views. Mixpanel also allows you to set up user flows retroactively which GA doesnt.
Using Mixpanel
2 - Design, growth (product/ marketing)
2 - front end developer (javascript, html)
- Tracking sign up flow
- Tracking usage of a particular feature that was recently launched/ modified
- Tracking user retention
- able to set up user flows retroactively
- Launching user surveys based on user behavior
- Linking user attrition and attributing it to channel of acquisition
Evaluating Mixpanel and Competitors
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
product features - mixpanel works to what our needs are
might look for a cheaper alternative
Mixpanel Implementation
- Implemented in-house
Change management was minimal
- learnt that event properties needed to be unique or they might be overwritten
Mixpanel Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - not necessary
able to answer questions on transitioning from the old mixpanel async api to the new analytics.track api
Using Mixpanel
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- setting up user flows
- drilling down user behavior based on properties
- setting properties of events