Overall Satisfaction with ObservePoint
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.
- ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
- Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
- Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
I remember evaluating two other products but that was so long ago I don't remember what they were.
Using ObservePoint
70 - Professional Services engineers, Technical Support Engineers, Technical Account Managers, Sales Engineers
2 - Technical resources capable of interpreting/understanding the web site tagging strategy and technology. Business stakeholders that have a comprehensive understanding of the reporting technology that is dependent upon the tagging integrity.
- Identifying tagging inconsistencies that have a negative impact on reporting accuracy
- Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement
- Data inflation from improper tag implementation
- Monitoring and capturing tagging changes using the Simulations feature
- Being able to manually audit purchase conversion funnel tagging
- Looking forward to being able to audit Mobile Applications
Evaluating ObservePoint and Competitors
Yes - I don't remember what the other vendors were; its been so long ago.
- Product Features
- Product Usability
We needed a solution that didn't require a web site developer skill-set to use that could generate a data output that we could then use to assess the quality of the tagging implementation.
If I could go back in time with the information I have today I would have started with ObservePoint and saved all the wasted time and resources trying to work with other solutions.
ObservePoint Implementation
- Implemented in-house
Change management was minimal
- Learning to use the manual audit Firefox plugin
ObservePoint Training
- Online training
- In-person training
- Self-taught
Self learning takes a bit more time but it can be done. I recommend getting product training either remotely or on-site as a best practice.
Configuring ObservePoint
Start out with small audits to test the results of the different features and filtering.
No - there is no facility to customize the interface
No - the product does not support adding custom code
It is possible to create some template type filtering for commonly used advanced reporting.
ObservePoint Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Defects are commonly resolved in production in fairly short order.
We identified a defect that was business critical for us and ObservePoint engaged their engineers then developed, QA'd and deployed a fix to production on the same day.
Using ObservePoint
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Setting up the audits
- Gaining actionable insight from built in reporting
- Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.
- I didn't find anything particularly difficult or cumbersome when using ObservePoint
ObservePoint Reliability
Integrating ObservePoint
- Microsoft Excel
We export the raw data using the Full Vendor Export feature then import the data into an Excel Application to analyze the data and produce a comprehensive data visualization.
- Not at this time
- File import/export
Start small with high value features then build on that. Regularly query all stakeholders to identify new features to add/grow the integrated solution.
Relationship with ObservePoint
Price, feature additions
All of our needs and requirements were and still are being met and or exceeded.
Upgrading ObservePoint
Yes - There was a small availability impact but it was trivial and we were notified to expect it well in advance of the event.
- New and improved infrastructure globally that has significantly improved UI and Audit performance.
- Improved look and feel of the report export emails.
- Ability to audit mobile applications.
- Ability to audit multi-track events
- Enhanced automated secure site authentication
- Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events