Overall Satisfaction
- Our client has been happy with the tools. The set-up and execution of experiments is relatively simple. It has been used extensively to test content, banners, sign-ups, and product locations.
- The design needs of the client has required a lot of developer experience to create test content and integration with site functionality that's not 'out of the box'.
- In my current role I am not measuring the product performance.
Product Usage
4 - Analytics, Optimization, and Reporting
1 - In my job capacity I work to handle implementation and support of all 3rd party tools, including Adobe Analytics, Google Analytics, eBay Enterprise Attribution, Coremetrics, DART, Mediamind, Ensighten, Tealium, and Adobe Dynamic Tag Manager, etc.
- A/B & Multivariate testing on a retail website.
Evaluation and Selection
Adobe Test & Target - not chosen due to cost and set-up requirements.
Implementation
- Professional services company
We implemented the product for the client using a tag management system. We manage all of the client's analytics and 3rd party tools through the TMS on their behalf.
Training
- Self-taught
Product training is always preferred over self-training. This helps to have multiple people with a similar product skill-set available to assist with projects and train others to the same level of expertise.
Configuration
There has been a lot of experiment integration with site functionality like email sign up, add-to-cart, product display grids/positions, custom espots with additional functionality, etc.
Support
No - Client initially wanted to prove out the ROI of the product.
Usability
Reliability
Integration
- Adobe Analytics (Site Catalyst)
- Adobe Dynamic Tag Manager
All of the coding is handled through the Adobe Dynamic Tag Manager. Some difficulty working with the asynchronous default functionality of the tag manager at first.
- Many of our clients also use eBay Enterprise Attribution (formerly ClearSaleing).
It's unknown if eBay Enterprise Attribution has plans to integrate with Optimizely.