B2B Insights

Information and resources for technology buyers

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How to Analyze Survey Data: Methods and Best Practices

You’ve spent hours crafting smart, strategic, and unbiased survey questions. You’ve launched your survey, collected hundreds of responses, and now sit on a treasure trove of data.  It’s easy to spend 20 minutes looking at your survey results, pull out the most noteworthy statistic, and call it a day. But failing to rigorously analyze your […]

5 Myths about Buyer Intent Data

We’ve all seen our share of B2B marketing trends that came and went quickly. But one trend that’s undeniably here to stay is using buyer intent data for more effective and efficient marketing. What is buyer intent data? Simply put, buyer intent data is a collected set of data points that indicate that someone may […]

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Do You Need IaaS, CaaS, PaaS, or FaaS?

This cluster of closely related terms frequently causes buyer confusion. However, for buyers looking at the better-known Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) categories, it is worth understanding how all four of these categories are similar, and how they differ.  The fundamental differences between these related concepts are best understood in terms of increasing abstraction. Abstraction […]

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