4 Ways to Win and Retain Your B2B Customers
Improving B2B sales requires a fine balance between winning new customers and retaining existing ones.
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TrustRadius Trust Talks: Cisco’s Strategy to Attract the Self-Serve Buyer
In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca Stone to discuss how Cisco uses a customer-centric marketing strategy to attract today’s self-serve buyers.
Optimizing for the Self-Serve Buyer is Table Stakes
There’s nothing new about the trend of B2B buyers preferring self-service journeys. What is noteworthy is the extent to which it has suddenly become the norm.
TrustRadius Announces 2022 Summer Best of Awards
Our first-ever Summer Best of Awards means more opportunities for vendors to win valuable recognition.
4 Key Insights to Reach Self-Serve Buyers
With news headlines predicting a possible recession and the tech industry becoming more competitive with each passing year, it’s more important than ever for technology providers to understand what their buyers want and execute GTM strategies that line up with these preferences.
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