Identity Resolution Software

Identity Resolution Software Overview

What is Identity Resolution Software?

With the growing need for businesses to adapt to shifting online marketing standards, we have seen the emergence of Identity Resolution Software. Identity Resolution Software is designed to aid businesses in centralizing data about individual web visitors across all the digital touchpoints and channels they interact with. For example, aggregating data on an individual consumer’s behavior across different device types, websites, and social media platforms. This may involve creating identity graphs for each individual based on their digital behavior. With this information, businesses can develop personalized marketing campaigns to target individuals and further grow sales and customers.

Historical information on the web visitors’ online behavior is gathered across multiple different datasets. The data is then compiled and stored through first, second, and/or third-party sources. For example, if you were to spend time looking at pictures of purses, a company selling handbags would use this information through their Identity Resolution Software that would then specifically target you, a consumer already in the market for buying this particular item.

This type of software is growing in popularity as more consumers switch to online shopping and as businesses opt for online shops rather than the traditional brick-and-mortar storefronts. These products are becoming a go-to solution for enterprise marketing organizations to help them better understand their customers and maximize outcomes for both their business and their customers.

Identity Resolution Software Features

Though each Identity Resolution Software is unique, most will offer the same helpful features that allow users to fully utilize its services. They include (alphabetically):

  • A/B testing

  • Customer database

  • Customer predictive modeling

  • Data aggregation across digital channels

  • Expandability

  • Support for multiple devices

  • Reporting

The need for this software to offer an ample amount of information on customer data is essential for Identity Resolution. This data allows the end-user easy access to data from multiple different internal and external sources so that they can develop a more effective marketing strategy. Data features to look out for include :

  • Data accuracy

  • Data analysis tools

  • Data availability

  • Data enrichment

  • Data filtering

  • Data integration

  • Data security

Identity Resolution Software Comparison

With so much similarity among different products in this category, there are some features to keep an eye out for when getting ready to purchase:

Quality of Support: It’s important to know that you are supported throughout your partnership with the vendor. Issues that need troubleshooting will inevitably arise, and you want to be sure that any questions and issues you may have will be addressed. Be sure to look at how the quality of support is rated for each software you’re considering before purchasing. Most vendors use automated support bots within their help center, but you want to be sure you can talk to a human being when you need immediate assistance.

Ease of Use/Setup: The concept of how easy the software is to use may seem obvious, but it is still crucial when investing. As we all have heard, time is money and more time spent trying to figure out an interface is time lost trying to make money. It’s also essential to fully understand the data that is going to be presented to you. Without a real grasp of the product, the information won’t be as effective. Be sure the software aims to optimize ease of use while still managing to offer maximum functionality.

Pricing Information

Most of the pricing for Identity Resolution Software can only be obtained through contacting the company directly and requesting a customized quote. It is important to note that you may find prices that start from $29 a month and go up to $499 a month, depending on the particular software and types of features you are looking for.

If you opt to pay more, such as the premium plan offered by FullContact, you may find yourself paying for tools that further enhance your contact data and offer features such as webinars, enhanced support, and improvement of overall quality of being able to acquire new leads. Most, if not all of this software will allow you to try a free trial before purchasing.

Identity Resolution Products

(1-11 of 11) Sorted by Most Reviews

FullContact Enrich API

FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized…

Wunderkind, formerly BounceX

Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them…

Signal Data Services, from TransUnion

Signal Data Services (formerly BrightTag), supported by TransUnion after the August 2020 acquisition, is a customer identity solution via its customer data platform for retailers and brands.

Zeta Marketing Platform

Zeta Global is a data-powered marketing technology company headquartered in New York that boasts a large data set (2.4B+ identities) combine with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. The vendor…


Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the…


TowerData headquartered in New York offers their email validation and deliverability checking service.

Acxiom Real Identity

Acxiom Real Identity is a customer identity solution technology solution that enables users to identify and connect with consumers.

Infutor TrueSource

Infutor is a software company specializing in Consumer Identity Management headquartered in Oakbrook Terrace, focused on enabling brands to know everything they need to about consumers, to make informed marketing and risk decisions.


Throtle is an identity and data onboarding firm headquartered in Red Bank. Throtle provides brands and marketers with a 1:1 view of a customer, and aims to accurately connect people to data and devices, and drive personalized marketing based on real individuals.

Neustar Identity Data Management Platform (IDMP, PlatformOne)

The Neustar Identity Data Management Platform, or Neustar IDMP (formerly PlatformOne) is a data management platform (DMP), based on the technology of the recognized DMP Aggregate Knowledge, acquired by Neustar in October of 2013. It features real-time website personalization with…



0 reviews

LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate…

Frequently Asked Questions

What does Identity Resolution Software do?

Identity Resolution Software targets the growing need for businesses to more accurately target their users and web visitors by aggregating data about their online behavior across digital platforms, channels, and touch points. This helps companies attract clients and generate more leads by analyzing this data.

What are the benefits of using Identity Resolution Software?

One of the most significant benefits of using Identity Resolution Software is running personalized campaigns across channels and devices without having to do any research or in-depth data analysis yourself. This saves time for the business when it comes to marketing operations and obtaining repeat and loyal customers.

How much does Identity Resolution Software cost?

Prices vary and usually are customized depending on the needs of the business. Businesses can expect to pay anywhere from $29.99 to $299 per month, depending on the amount and quality of data desired. Most products offer free trials to allow customers to get a sense of whether or not a premium price is necessary.