Identity Resolution Software
What is Identity Resolution Software?
With the growing need for businesses to adapt to shifting online marketing standards, we have seen the emergence of Identity Resolution Software. Identity Resolution Software is designed to aid businesses in centralizing data about individual web visitors across all the digital touchpoints and channels they interact with. For example, aggregating data on an individual consumer’s behavior across different device types, websites, and social media platforms. This may involve creating identity graphs for each individual based on their digital behavior. With this information, businesses can develop personalized marketing campaigns to target individuals and further grow sales and customers.
Historical information on the web visitors’ online behavior is gathered across multiple different datasets. The data is then compiled and stored through first, second, and/or third-party sources. For example, if you were to spend time looking at pictures of purses, a company selling handbags would use this information through their Identity Resolution Software that would then specifically target you, a consumer already in the market for buying this particular item.
This type of software is growing in popularity as more consumers switch to online shopping and as businesses opt for online shops rather than the traditional brick-and-mortar storefronts. These products are becoming a go-to solution for enterprise marketing organizations to help them better understand their customers and maximize outcomes for both their business and their customers.
Identity Resolution Software Features
Customer predictive modeling
Data aggregation across digital channels
Support for multiple devices
The need for this software to offer an ample amount of information on customer data is essential for Identity Resolution. This data allows the end-user easy access to data from multiple different internal and external sources so that they can develop a more effective marketing strategy. Data features to look out for include :
Data analysis tools
Identity Resolution Software Comparison
With so much similarity among different products in this category, there are some features to keep an eye out for when getting ready to purchase:
Quality of Support: It’s important to know that you are supported throughout your partnership with the vendor. Issues that need troubleshooting will inevitably arise, and you want to be sure that any questions and issues you may have will be addressed. Be sure to look at how the quality of support is rated for each software you’re considering before purchasing. Most vendors use automated support bots within their help center, but you want to be sure you can talk to a human being when you need immediate assistance.
Ease of Use/Setup: The concept of how easy the software is to use may seem obvious, but it is still crucial when investing. As we all have heard, time is money and more time spent trying to figure out an interface is time lost trying to make money. It’s also essential to fully understand the data that is going to be presented to you. Without a real grasp of the product, the information won’t be as effective. Be sure the software aims to optimize ease of use while still managing to offer maximum functionality.
Most of the pricing for Identity Resolution Software can only be obtained through contacting the company directly and requesting a customized quote. It is important to note that you may find prices that start from $29 a month and go up to $499 a month, depending on the particular software and types of features you are looking for.
If you opt to pay more, such as the premium plan offered by FullContact, you may find yourself paying for tools that further enhance your contact data and offer features such as webinars, enhanced support, and improvement of overall quality of being able to acquire new leads. Most, if not all of this software will allow you to try a free trial before purchasing.
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them…
Zeta Global is a data-powered marketing technology company headquartered in New York that boasts a large data set (2.4B+ identities) combine with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. The vendor…