A/B Testing Tools - Reviews

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Reviews (1-25 of 668)

Alec Dibble profile photo
January 11, 2019

User Review: "Optimizely Is The Industry Leader"

Score 9 out of 10
Vetted Review
Reseller
Review Source

Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing solution to trust. Their...

    Sylvia Flores profile photo
    January 10, 2019

    Optimizely Review: "Kick-ass if you've got a budget!"

    Score 10 out of 10
    Vetted Review
    Verified User
    Review Source

    I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also us...

      Alec Dibble profile photo
      December 13, 2018

      Review: "Leanplum Offers Superior Analytics & Segmentation Capabilities"

      Score 9 out of 10
      Vetted Review
      Verified User
      Review Source

      I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the...

        Josh Summerhays profile photo
        December 10, 2018

        Instapage Review: "Stunning and intuitive, but not enough control for me"

        Score 7 out of 10
        Vetted Review
        Verified User
        Review Source

        If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control...

          Becky Jewell Laughton profile photo
          December 10, 2018

          Leanplum Review: "Mobile Content Delivery at Scale"

          Score 10 out of 10
          Vetted Review
          Verified User
          Review Source

          Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice.

            Tim Taylor profile photo
            December 06, 2018

            Persado Review: "Perasdo - A key to growth in our email marketing program"

            Score 10 out of 10
            Vetted Review
            Verified User
            Review Source

            Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes withi...

              Matthew Gehrman profile photo
              January 17, 2019

              Leadpages Review: "A Must Have Tool For Small Business Owners"

              Score 10 out of 10
              Vetted Review
              Verified User
              Review Source

              I love Leadpages and am very happy with them all around, simple platform, powerful tools, and eye-popping end results. I'm also happy that Leadpages works across all the major browsers and provides the same consistent look across them as well. I would recommend this to any small business owner lo...

                Marijn Tijhuis profile photo
                January 16, 2019

                VWO Review: "Great pick for getting up to speed quickly with AB testing"

                Score 8 out of 10
                Vetted Review
                Verified User
                Review Source

                Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.

                  Ellen Evans profile photo
                  January 15, 2019

                  Monetate Review: "Would Highly Recommend!"

                  Score 9 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. Finally, we use it to hotfix minor issues across the site, by modifying html or css. This is a very easy to use tool that gives a quick, easy solution without the ne...

                    Irina Danilova profile photo
                    January 15, 2019

                    Monetate Review: "Good tool for creating promotions, adding badges to the products and create a lis of relevant items"

                    Score 9 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B ...

                      Brian Nizinsky profile photo
                      January 11, 2019

                      Optimizely: "Please A/B test this review!"

                      Score 8 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      We use Optimizely for all of our A/B webpage testing across both our main website and any campaign landing pages. Only the Marketing department uses this tool. We use Optimizely to test out theories in order to see their effect on conversion rates and other relevant KPI's.

                        Hovhannes Mkhitaryan profile photo
                        September 17, 2018

                        VWO Review: "Solid Testing Platform"

                        Score 8 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordin...

                          Ricky Marshall profile photo
                          September 17, 2018

                          VWO Review: "A cost effective tool with strong potential for increasing incremental revenue and learning about your customers."

                          Score 8 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          VWO is an easy-to-use and feature packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.

                            Polly Harris profile photo
                            January 10, 2019

                            Optimizely Review: "Great Tool for CRO Programs"

                            Score 10 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            ROI is always positive - because it's free! I've run some experiments with estimated uplift in annual revenue of over $0.5MM (or an additional 2.2% revenue).

                              Justina Logozzo profile photo
                              January 10, 2019

                              User Review: "I'm Optimistic about Optimizely"

                              Score 8 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              Optimizely is great to companies looking to run A/B tests or personalize their websites without the need to full-stack developers. I've primarily used it in startups, which means that it's not going to break the bank, but it's also worth the money because it will help you generate money by enabli...

                                Chris Lesner profile photo
                                January 10, 2019

                                User Review: "Optimizely Is Great - highly recommend"

                                Score 10 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Optimizely is being used to help us figure out better messaging and get better engagement on our website. It allows us to test which images, call to actions, colors, messages, etc. convert best on any and every page we have. This not only effects website engagement, but how we choose to message i...

                                  Christian Betts profile photo
                                  September 14, 2018

                                  VWO Review: "Our all-in-one insight and testing platform of choice - could not live, or work, without it."

                                  Score 9 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms. With VWO's change to being CRO focused, we find the integration between obse...

                                    Steffany Winkelmann profile photo
                                    September 12, 2018

                                    Monetate Review: "Very powerful testing tool"

                                    Score 9 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our hom...

                                      Nuno Luz profile photo
                                      December 27, 2018

                                      Review: "Using ClickTale to drive customer insight"

                                      Score 8 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      We're currently using ClickTale to capture and make it easy for us to search and analyze customers behavior online via heat maps and session recordings. More than that, it allows us to search specific customer segments and define key business metrics and KPI's that allows us to get insights and e...

                                        Javier Velazquez profile photo
                                        December 22, 2018

                                        Review: "Leadpages is a great beginner landing page builder!"

                                        Score 8 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        Leadpages has been extremely helpful for us because we need to create landing pages in an array of industries. Leadpages has a great library of templates that help us rapidly make landing pages for our clients. We even use them for our own lead generation campaigns when we run PPC and Facebook le...

                                          Sheryl Newell profile photo
                                          December 20, 2018

                                          Monetate Review: "Great tool - easy to use and powerful outcomes"

                                          Score 9 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          There are good analytic options within Monetate, but it's also good how can link up with other third party analysis parties to be able to make the most of their deeper set up. They offer a raw data report called Session Stream on all customer behaviour which when you have the capability to make t...

                                            Artsveni Nersisyan profile photo
                                            December 19, 2018

                                            "Optimizely review"

                                            Score 6 out of 10
                                            Vetted Review
                                            Verified User
                                            Review Source

                                            Optimizely is used to test and optimize web pages. It's used in the process of answering business questions in more detail, beyond just using analytics.

                                              Ryan Berg profile photo
                                              December 19, 2018

                                              Optimizely Review: "Go-To A/B testing and personalization tool"

                                              Score 8 out of 10
                                              Vetted Review
                                              Verified User
                                              Review Source

                                              If you're just getting started with A/B testing, Optimizely is pretty straightforward to use and offers a lot of out-of-the-box features to get insights from your tests. As you grow into the enterprise level, you may want to look at more robust solutions that allow for more granular reporting and...