A/B Testing Tools - Reviews
It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.
With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings...
VWO Review: "A cost effective tool with strong potential for increasing incremental revenue and learning about your customers."
VWO is an easy-to-use and feature packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.
VWO Review: "Our all-in-one insight and testing platform of choice - could not live, or work, without it."
VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms. With VWO's change to being CRO focused, we find the integration between...
We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our...
VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance....
We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.
It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.
We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the...
Persado consistently teaches me that I am not as intelligent as I think I am. We use Persado to help us get higher engagement with our emails, and I can say with extreme confidence that despite trying to come up with my own Persado-style subject lines and testing them against their AI-driven...
We use Leadpages in virtually all aspects of our business - it's our go-to marketing tool. It's a part of our efforts in launching new publications and training programs, in promoting webinars and sales interactions, and in gathering prospects and confirming interest for our long-range development...
Leadpages is the platform we used to enter the landing page building world. It was a good choice to start with and allowed us to obtain the capabilities we needed and accomplish the tasks we were seeking to complete.
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.
Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.
VWO Review: "Lots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another tool"
If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.
We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.
We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps.
Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and...
We use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier.
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change.
I was using it for landing pages and for providing downloadable freebies for customers. Since I am a one-woman operation, it was just me using it
It has helped me to stay in touch with my followers and build my list. Whether it be to deliver lead magnets, lead boxes for my website, or to create websites for my different products and services - LeadPages has never let me down.