A/B Testing Tools - Reviews

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Reviews (1-25 of 630)
Thomas (TJ) Tate profile photo
September 18, 2018

VWO Review: "Good features, some bugs, suffered from lack of adoption in our organization"

Score 5 out of 10
Vetted Review
Verified User
Review Source

It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.

    Hovhannes Mkhitaryan profile photo
    September 17, 2018

    VWO Review: "Solid Testing Platform"

    Score 8 out of 10
    Vetted Review
    Verified User
    Review Source

    With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings...

      Ricky Marshall profile photo
      September 17, 2018

      VWO Review: "A cost effective tool with strong potential for increasing incremental revenue and learning about your customers."

      Score 8 out of 10
      Vetted Review
      Verified User
      Review Source

      VWO is an easy-to-use and feature packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.

        Christian Betts profile photo
        September 14, 2018

        VWO Review: "Our all-in-one insight and testing platform of choice - could not live, or work, without it."

        Score 9 out of 10
        Vetted Review
        Verified User
        Review Source

        VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms. With VWO's change to being CRO focused, we find the integration between...

          Steffany Winkelmann profile photo
          September 12, 2018

          Monetate Review: "Very powerful testing tool"

          Score 9 out of 10
          Vetted Review
          Verified User
          Review Source

          We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our...

            Justin Castaneda profile photo
            August 24, 2018

            User Review: "VWO, The Complete Package."

            Score 8 out of 10
            Vetted Review
            Verified User
            Review Source

            VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance....

              Iram Cesani profile photo
              August 24, 2018

              VWO Review: "Great for Enterpise and SMBs alike!"

              Score 9 out of 10
              Vetted Review
              Verified User
              Review Source

              We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.

                Bianca Alexandra Darie profile photo
                August 21, 2018

                User Review: "Extra credits for VWO platform"

                Score 9 out of 10
                Vetted Review
                Verified User
                Review Source

                It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.

                  Jeff Blettner profile photo
                  August 21, 2018

                  VWO Review: "The best and most cost-effective alternative to Optimizely"

                  Score 8 out of 10
                  Vetted Review
                  Verified User
                  Review Source

                  We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the...

                    Steffany Winkelmann profile photo
                    August 16, 2018

                    Review: "Holy Cannoli - Persado has got me hooked!"

                    Score 10 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    Persado consistently teaches me that I am not as intelligent as I think I am. We use Persado to help us get higher engagement with our emails, and I can say with extreme confidence that despite trying to come up with my own Persado-style subject lines and testing them against their AI-driven...

                      Dobs Totev profile photo
                      November 12, 2018

                      Review: "VWO is by far the most advanced tool for A/B testing"

                      Score 9 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing...

                        Lanie DePasquale profile photo
                        October 24, 2018

                        Review: "Dynamic Yield almost too good for everyday use"

                        Score 6 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        User experience from a marketer's perspective - there are almost too many options and capabilities, such that it is hard to accomplish everyday tasks.

                          Saúl Trujillo Suárez profile photo
                          October 22, 2018

                          User Review: "Why I like working with Dynamic Yield"

                          Score 9 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          We use Dynamic Yield across Marketing and Product departments. It help us provide dynamic content on the site, a/b test UX hypothesis and make personalised product recommendations.

                            Tim Bost profile photo
                            June 26, 2018

                            Leadpages Review: "An Indispensable Tool For Fun and Effective Online Marketing"

                            Score 10 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            We use Leadpages in virtually all aspects of our business - it's our go-to marketing tool. It's a part of our efforts in launching new publications and training programs, in promoting webinars and sales interactions, and in gathering prospects and confirming interest for our long-range development...

                              BORGET Sebastien profile photo
                              October 18, 2018

                              Review: "Leanplum- the supercharged marketing suite for in-game marketing"

                              Score 8 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              We are using Leanplum to provide analytics on the behaviors of our players within our mobile games, as well as to segment users in different groups to create In-App marketing offers (in-game pop-ups, Push notifications.) We also use it to dynamically adapt the configuration variables of the games...

                                Johnathan Speakman profile photo
                                June 22, 2018

                                Leadpages Review: "Quick, Easy, and Profesisonal Landing Pages"

                                Score 7 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                Leadpages is the platform we used to enter the landing page building world. It was a good choice to start with and allowed us to obtain the capabilities we needed and accomplish the tasks we were seeking to complete.

                                  Devon Chulick profile photo
                                  September 28, 2018

                                  User Review: "Experience with Dynamic Yield"

                                  Score 9 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  Dynamic Yield is an amazing Personalization Platform. There are some little things lagging, but the majority of the platform and company are great. I am very happy with them as our current personalization platform.

                                    Stephanie Erlita Arifin profile photo
                                    September 28, 2018

                                    Dynamic Yield Review: "Highly recommendable personalization tool for any e-commerce sites"

                                    Score 8 out of 10
                                    Vetted Review
                                    Verified User
                                    Review Source

                                    It is very appropriate if you're a mid-sized (or up) e-commerce looking to boost your customer retention and keep traffic flowing in; and want some features that your current back end development cannot create in a short time / money consuming environment.

                                      Parker Boyack profile photo
                                      September 25, 2018

                                      User Review: "VWO is the Bees Knees!"

                                      Score 9 out of 10
                                      Vetted Review
                                      Verified User
                                      Review Source

                                      VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO...

                                        Evan Kubitschek profile photo
                                        September 24, 2018

                                        Review: "Leadpages is a solid landing page builder for basic use cases"

                                        Score 6 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        It's a good tool for simple uses cases of landing pages. If you need the basics without coders or designers, you can pull the templates and be off to the races.

                                          Christopher Nheu profile photo
                                          September 18, 2018

                                          User Review: "A Candid Opinion on VWO from Mad Paws"

                                          Score 7 out of 10
                                          Vetted Review
                                          Verified User
                                          Review Source

                                          Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.

                                            Jeremy Kutner profile photo
                                            September 17, 2018

                                            VWO Review: "Great tools and affordable"

                                            Score 10 out of 10
                                            Vetted Review
                                            Verified User
                                            Review Source

                                            Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.

                                              Mark Sullivan profile photo
                                              September 17, 2018

                                              VWO Review: "Lots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another tool"

                                              Score 1 out of 10
                                              Vetted Review
                                              Verified User
                                              Review Source

                                              If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.

                                                Marceau Boulenger profile photo
                                                September 14, 2018

                                                "VWO review for a data driven marketing team"

                                                Score 9 out of 10
                                                Vetted Review
                                                Verified User
                                                Review Source

                                                We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.

                                                  Shubham Gupta profile photo
                                                  September 14, 2018

                                                  VWO Review: "Great tool to do AB test and take a data based decision!"

                                                  Score 9 out of 10
                                                  Vetted Review
                                                  Verified User
                                                  Review Source

                                                  We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps.