A/B Testing Tools - Reviews

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Reviews (1-25 of 753)

Ashley Smith profile photo
May 29, 2019

The wonder of Optimizely

Score 10 out of 10
Vetted Review
Verified User
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Well suited to make quick amends to existing issues on site. Althought I don't believe the platform should be used for this purpose for too long. With the program management tool, Optimizely enables users from across the business to share ideas and collobarate and prioritise testing efficiently. ...

    Matt Beischel profile photo
    May 27, 2019

    Convert Experiences: The price friendly A/B testing platform that works

    Score 10 out of 10
    Vetted Review
    Verified User
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    Convert is an excellent split testing tool for companies that are in the low and middle range of the experimentation maturity model. They have specifically differentiated themselves from other split testing tools by having a lower price point that is much more friendly to those venturing into con...

      Joseph Collins profile photo
      April 04, 2019

      Multivariate and A/B Testing Done Right

      Score 9 out of 10
      Vetted Review
      Verified User
      Review Source

      VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.

        Kevin McLallen profile photo
        March 01, 2019

        VWO is an easy to use platform for CRO

        Score 8 out of 10
        Vetted Review
        Verified User
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        VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the suppo...

          Michel Zurkirchen profile photo
          March 01, 2019

          Great user insight and conversion optimization tool

          Score 8 out of 10
          Vetted Review
          Verified User
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          It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gatheri...

            LAURIE ASTOR profile photo
            May 27, 2019

            Don't assume. A/B test and Make decisions based on data

            Score 8 out of 10
            Vetted Review
            Verified User
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            Monetate is ideal for quick or advanced A/B testing online and uses specific data collection to target the right audience with the right experience. Supporting trade day to day or, building a business case for future projects. This helps with project priorities and making decisions based on data....

              Meredith Walter profile photo
              May 25, 2019

              Optimize is great for small businesses or those looking to get started in the experimentation world!

              Score 9 out of 10
              Vetted Review
              Verified User
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              Google Optimize is great for those who have Google Analytics as their web analytics provider. It's also a great experimentation tool for those just beginning A/B and multivariate testing in their organization or even small business.

                Chloe O'Brien profile photo
                May 25, 2019

                Monetate lover

                Score 8 out of 10
                Vetted Review
                Verified User
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                Monetate is being used across the marketing department throughout all brands. The system is mainly used for testing customer struggles and to help improve site KPIs. Along with Marketing trading banners and campaigns. Through the use of Monetate, we are able to personalize customer journeys with ...

                  Autumn Smart profile photo
                  May 25, 2019

                  Easy tool for a beginner in the industry

                  Score 9 out of 10
                  Vetted Review
                  Verified User
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                  When building tests that would benefit google shopping customers, Monetate is good because it can specifically target this customer base to help optimize their specific journey.

                    William Sargent profile photo
                    May 15, 2019

                    First experience with Optimizely - What worked, What didn't...

                    Score 8 out of 10
                    Vetted Review
                    Verified User
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                    Optimizely is being used primarily with our product managers within one department. It has allowed us to use experimentation to prove our hypothesis that have directly affected change for our public facing membership webpages.

                      Chris Lesner profile photo
                      May 15, 2019

                      Use Instapage For Your Landing Pages!

                      Score 10 out of 10
                      Vetted Review
                      Verified User
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                      I know there are a lot of options for building quick landing pages out there, but Instapage makes it so easy to use. Think of them like Apple, the clean, friendly, easy to use option. Everyone else seems to make this a little more complex than I think it needs to be.

                        Shannon Johlic profile photo
                        May 03, 2019

                        GREAT landing page builder, easy to use with A/B testing

                        Score 7 out of 10
                        Vetted Review
                        Verified User
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                        Unbounce has changed the way we strategize, build, and test our landing pages. … With its ease of use, a team of one (1) can build a landing page in a day with multiple variants without the need for ANY IT/Developer assistance. … I can go from idea to execution to iteration in an ho...

                          Ellen Evans profile photo
                          April 25, 2019

                          Would Highly Recommend!

                          Score 10 out of 10
                          Vetted Review
                          Verified User
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                          We use Monetate to test out optimization efforts across our 2 websites. We also use Monetate for banners to support our promotions. Finally, we use it to hotfix minor issues across the site, by modifying html or css. This is a very easy to use tool that gives a quick, easy solution without the ne...

                            Dominic Walker profile photo
                            March 04, 2019

                            The perfect tool for marketers wanting to take control of testing

                            Score 9 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if a...