A/B Testing Tools - Reviews

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Reviews (151-175 of 856)

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Optimizely is being used across the whole organization. It helps to give our customers more personalization and optimization. We use it for A/B testing. Every team is allowed to use it autonomously and if there is any problem or question there is the Optimization team that provides support. I have b…

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Monetate is being used by our web team to conduct A/B testing and personalize the website for specific user segments. We also use it to be reactive with customer messaging.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Monetate is used to run campaigns/promotions and AB tests on our site. In addition, we look at the analytics behind each of these things and gather data on how to improve our strategies for future campaigns and tests.

Anonymous | TrustRadius Reviewer
May 23, 2019

Monetate Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

We use Monetate to create different user journeys for different customers we target. Doing A/B testing we get to see which experience will help us increase traffic on the site, how many users complete a goal and also decrease the bounce rate of users.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Great for very simple AB tests. Great for quick fixes to the production environment. We would get a lot of use out of testing on OTT devices, but I don't believe that's possible.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and …

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Adobe Target is well suited for organizations that produce a variety of content types, run different types of campaigns, and desire to do frequent A/B testing of content to measure effectiveness, especially if they desire to serve those different content experiences to different audience groups. It …

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your ser…

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Has a fast loading time on the client side, I haven't noticed any flashes of broken content.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

We use Evergage across our multiple retail websites to deliver personalized recommendations. Evergage provides customer product recommendations on various pages of our sites -- from product detail pages to search and checkout. … We also use it to populate personalized recommendations in email…

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other …

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Site optimizing across mobile app and web app. Personalizing experiences for customers, creating 1 to 1 journeys.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

We use Evergage to provide personalized experiences on our website. We also use it for A/B testing as well as for the visitor cloud, which enables us to track user sessions back to the individual.

Alec Dibble | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source

Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing solution to trust. Their do…

Sylvia Flores | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also using…

Alec Dibble | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the bo…

Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control fr…

Becky Jewell Laughton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice.

Brian Toomey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.