A/B Testing Tools - Reviews

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Reviews (176-200 of 853)

Ryan Bennion | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

We use it for A/B Testing, Customer recordings, Heatmaps, reducing page load times, and making decisions. We find that we can show through their data why a customer will or won't behave a certain way. This allows us to stop making business decisions off of hunches and start taking action based on da…

Thomas Frenkiel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.

Santiago Valdés | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

We are not experts in testing, so there are probably better and more equipped alternatives out there but for our small organization with limited testing resources, this works fine. If you are a small team and you need to manage a few tests at the same time, this is probably the right choice consider…

Tanner Holt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

At first, we used Unbounce for simple landing pages and A/B tests. With new features, we have enjoyed using them for pop tests, and in some cases as key pages to our or our clients' websites. These landing pages are used mostly for generating leads but have also been used for special events.

Aleia Walker | TrustRadius Reviewer
February 01, 2019

Leadpages for creatives!

Score 7 out of 10
Vetted Review
Verified User
Review Source

I use Leadpages to create landing pages for sales funnels. I do this for myself and for email marketing clients.

Haley Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Leadpages is being used to grow our audiences, collect email followers and get leads for sales. It is used across all platforms of our organization as there are many ways this can be used to capture data. It addresses all kinds of issues, like... is anyone interested in a class about yoga online, li…

J.P. VanderLinden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Unbounce is our agency's go-to solution for landing pages across business types. Whether we're running an email promotion, an ongoing paid social campaign, or looking to create dozens of variants for use in paid search, Unbounce landing pages are our top choice. All of our team members are trained o…

Matthew Gehrman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

I love Leadpages and am very happy with them all around, simple platform, powerful tools, and eye-popping end results. I'm also happy that Leadpages works across all the major browsers and provides the same consistent look across them as well. I would recommend this to any small business owner looki…

Marijn Tijhuis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.

Irina Danilova | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

I worked with Monetate as part of the Marketing team. The tool was used by our department only. It allowed to set up customized, location-based banners for the home page informing visitors about changes in the local stores addresses and other changes; to create special promotions and perform A/B tes…

Brian Nizinsky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

We use Optimizely for all of our A/B webpage testing across both our main website and any campaign landing pages. Only the Marketing department uses this tool. We use Optimizely to test out theories in order to see their effect on conversion rates and other relevant KPI's.

Hovhannes Mkhitaryan | TrustRadius Reviewer
September 17, 2018

Solid Testing Platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

With the interactive player/recorder from VWO, we've been able to observe shopping behavior as it happens - with lots of bouncing around the site and content consumption. We've always assumed it's a straight funnel - recordings have (in small samples) proven otherwise. One challenge with recordings …

Ricky Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO is an easy-to-use and feature packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.

Polly Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

ROI is always positive - because it's free! I've run some experiments with estimated uplift in annual revenue of over $0.5MM (or an additional 2.2% revenue).

Justina Logozzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Optimizely is great to companies looking to run A/B tests or personalize their websites without the need to full-stack developers. I've primarily used it in startups, which means that it's not going to break the bank, but it's also worth the money because it will help you generate money by enabling …

Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Optimizely is being used to help us figure out better messaging and get better engagement on our website. It allows us to test which images, call to actions, colors, messages, etc. convert best on any and every page we have. This not only effects website engagement, but how we choose to message in o…

Christian Betts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms. With VWO's change to being CRO focused, we find the integration between observa…

Steffany Winkelmann | TrustRadius Reviewer
September 12, 2018

Very powerful testing tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

We use Monetate to test how well our product display pages convert against 2 different layouts, test conversion rate of our existing menu layout versus a radically different style, test how different promotional banner styles convert against each other, display different product images on our homepa…

Nuno Luz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

We're currently using ClickTale to capture and make it easy for us to search and analyze customers behavior online via heat maps and session recordings. More than that, it allows us to search specific customer segments and define key business metrics and KPI's that allows us to get insights and even…

Javier Velazquez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Leadpages has been extremely helpful for us because we need to create landing pages in an array of industries. Leadpages has a great library of templates that help us rapidly make landing pages for our clients. We even use them for our own lead generation campaigns when we run PPC and Facebook lead …

Sheryl Newell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

There are good analytic options within Monetate, but it's also good how can link up with other third party analysis parties to be able to make the most of their deeper set up. They offer a raw data report called Session Stream on all customer behaviour which when you have the capability to make the …

Laura Neil | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

With Monetate, the speed at which detailed information comes in about whether an experience is performing is great and the level of detail makes it possible to provide business cases to key project stakeholders efficiently.

Ryan Berg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

If you're just getting started with A/B testing, Optimizely is pretty straightforward to use and offers a lot of out-of-the-box features to get insights from your tests. As you grow into the enterprise level, you may want to look at more robust solutions that allow for more granular reporting and cu…