A/B Testing Tools - Reviews

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Reviews (201-225 of 851)

Laura Neil | TrustRadius Reviewer
Score 10 out of 10
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With Monetate, the speed at which detailed information comes in about whether an experience is performing is great and the level of detail makes it possible to provide business cases to key project stakeholders efficiently.

Ryan Berg | TrustRadius Reviewer
Score 8 out of 10
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If you're just getting started with A/B testing, Optimizely is pretty straightforward to use and offers a lot of out-of-the-box features to get insights from your tests. As you grow into the enterprise level, you may want to look at more robust solutions that allow for more granular reporting and cu…

Iram Cesani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.

Bianca Alexandra Darie | TrustRadius Reviewer
Score 9 out of 10
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It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.

Jeff Blettner | TrustRadius Reviewer
Score 8 out of 10
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We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the mo…

Jessendra Loke | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
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We use Dynamic Yield for A/B testing and personalization in the marketing department. It enables us to run A/B test easily through the admin and if we have any issues, the account managers and support team are always there to help us.

Grace Lee | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Various teams in my organisation use Dynamic Yield - the A/B testing team, onsite team and CRM. Dynamic Yield helps us seek out opportunities; shows how we can optimise our performance, helps us manage our onsite banners (easier to make frontend edits), and we load our newsletter lead generation pop…

Rita Patel | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Dynamic Yield Review is cheaper and does its job. They appear to be new and hungry for business and therefore we were able to get more attention from them. The reporting function is easier to understand than the above providers and we don't have to spend time trying to calculate performance ourselve…

Justin Roodman | TrustRadius Reviewer
Score 7 out of 10
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We used Leadpages to quickly develop landing pages for specific PPC campaigns used on LinkedIn and Google Ads (formerly AdWords). We wanted pre-designed templates where we could easily replace default content with our own. We were looking for designs that could help us convey our points easily and c…

Bart Maas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.

Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also …

Dobs Totev | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functio…

Saúl Trujillo Suárez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We use Dynamic Yield across Marketing and Product departments. It help us provide dynamic content on the site, a/b test UX hypothesis and make personalised product recommendations.

BORGET Sebastien | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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We are using Leanplum to provide analytics on the behaviors of our players within our mobile games, as well as to segment users in different groups to create In-App marketing offers (in-game pop-ups, Push notifications.) We also use it to dynamically adapt the configuration variables of the games ba…

Devon Chulick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Dynamic Yield is an amazing Personalization Platform. There are some little things lagging, but the majority of the platform and company are great. I am very happy with them as our current personalization platform.

Parker Boyack | TrustRadius Reviewer
September 25, 2018

VWO is the Bees Knees!

Score 9 out of 10
Vetted Review
Verified User
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VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO pl…

Christopher Nheu | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.

Jeremy Kutner | TrustRadius Reviewer
September 17, 2018

Great tools and affordable

Score 10 out of 10
Vetted Review
Verified User
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Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.

Mark Sullivan | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.

Marceau Boulenger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.

Shubham Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps.

Sergio Cano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and w…