Ad Serving & Retargeting Platforms - Reviews

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Reviews (1-25 of 386)

Benjamin Hale profile photo
January 15, 2019

Review: "Reluctantly Using Facebook for Business"

Score 6 out of 10
Vetted Review
Verified User
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If you are marketing on social media, Facebook for Business is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.

    Nathan Sichilongo profile photo
    January 08, 2019

    Review: "Facebook for Business - Worth The Switch?"

    Score 5 out of 10
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    Verified User
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    As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and ma...

      J.P. VanderLinden profile photo
      December 15, 2018

      Review: "AdStage Changes the Game for Digital Advertisers"

      Score 6 out of 10
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      Verified User
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      AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are repla...

        Matthew Stein profile photo
        December 07, 2018

        User Review: "Celtransparency"

        Score 6 out of 10
        Vetted Review
        Verified User
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        Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics es...

          Brock Ross profile photo
          November 15, 2018

          Facebook for Business Review: "Good for paid marketing material; bad for general content distribution"

          Score 6 out of 10
          Vetted Review
          Verified User
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          On the whole, FB's changes to business pages over the years have been a net negative for our company. We used to rely on FB as our primary platform for distributing quality free content to our followers--now we have to pay through the nose to have our posts shown to even a fraction of our audience.

            Jarad Matula, MBA profile photo
            September 19, 2018

            LinkedIn Marketing Solutions Review: "Essential for B2B social media marketing, but deeply flawed."

            Score 6 out of 10
            Vetted Review
            Verified User
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            If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign...I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering.

              Yazmin Collister profile photo
              January 08, 2019

              Criteo Dynamic Retargeting Review: "We've used Criteo for a number of years now and always returned impressive results. Criteo are fast to respond, great account managers and professionals in the field."

              Score 10 out of 10
              Vetted Review
              Verified User
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              Criteo enables us to retarget our customers who shopped online and catch those abandoned cart customers. It's useful for us because in car rental, often customers will get a quote on our website but then leave to look elsewhere and it's effective to have Criteo ads following them page to page aft...

                Adam Keys profile photo
                January 08, 2019

                Criteo Dynamic Retargeting Review: "An all encompassing retargeting solution with exceptional customer insight"

                Score 10 out of 10
                Vetted Review
                Verified User
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                Over the last 12 months, I've used Criteo Dynamic Retargeting to capture lower funnel customers to convert into online and stores sales. During this time, we've introduced store level reporting, and TVex, which allows us to aggressively retarget users following the airing of our TV ads. These fea...

                  Steven Senft profile photo
                  January 07, 2019

                  User Review: "Facebook for Business and nonprofits"

                  Score 10 out of 10
                  Vetted Review
                  Verified User
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                  Facebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different ev...

                    Christopher Penn profile photo
                    December 28, 2018

                    Review: "Basis DSP - Great value, low cost of entry for SMBs"

                    Score 8 out of 10
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                    Verified User
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                    Basis is a DSP we've used for hyperlocal, in-app display advertising and retargeting. It's got relatively low minimums and excellent advanced targeting. One of its core features is the ability to bring up a map and geofence around very precise areas to show ads just within that space - useful for...

                      Tyler Collum profile photo
                      December 26, 2018

                      Review: "Facebook for Business is right for many (but not all)."

                      Score 6 out of 10
                      Vetted Review
                      Verified User
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                      Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control th...

                        Adam Montgomery profile photo
                        December 26, 2018

                        Facebook for Business Review: "Engage More Efficiently on Facebook"

                        Score 7 out of 10
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                        Verified User
                        Review Source

                        With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively p...

                          Aaron Tucker profile photo
                          December 21, 2018

                          Review: "Facebook for Business. It did my job for me."

                          Score 8 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          I used Facebook for Business to recruit employees and study participants for many jobs. I already had tons of fans, so getting them to work for me wasn't too hard! During just the summer, we recruited over 700 users to take part in paid studies for market research.

                            Haley Fox profile photo
                            December 21, 2018

                            Review: "Adobe Advertising Cloud - The next Influencer Social Marketing Platform for 2019"

                            Score 8 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for many reasons. But the short of it is, if you are a small business it is expensive and there is a steep learning curve, but...

                              Debbie Gillum profile photo
                              December 20, 2018

                              Review: "Facebook for Business: They know what you need, you don't"

                              Score 3 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop sm...

                                Miguel Brito profile photo
                                December 20, 2018

                                Review: "Facebook For Business: a new way to advertise"

                                Score 9 out of 10
                                Vetted Review
                                Verified User
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                                This tool works very well when your company needs to be known in or conquer other markets. This tool is very useful because it allows you to reach many people through its online platform. That will result in an increase in your sales and profit. Now, a scenario where I do not recommend this too i...

                                  Matthew Quinlan profile photo
                                  December 19, 2018

                                  Review: "Facebook for Business as an asset and a service"

                                  Score 8 out of 10
                                  Vetted Review
                                  Verified User
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                                  At my company, we utilize Facebook for Business to not only help to market our company, but we also manage other businesses and clients social media accounts and use Facebook for Business. By using Facebook for Business we are able to effectively post and market content to potential clients as we...

                                    Sam Goodwin profile photo
                                    December 19, 2018

                                    Facebook for Business Review: "Facebook can target like a Sniper"

                                    Score 7 out of 10
                                    Vetted Review
                                    Verified User
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                                    Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead g...

                                      Aaron Nielsen profile photo
                                      December 19, 2018

                                      Facebook for Business Review: "We wouldn't be in business if it weren't for facebook."

                                      Score 8 out of 10
                                      Vetted Review
                                      Verified User
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                                      Facebook for business is a fantastic tool that allows us to plan projects and communicate needs quickly and efficiently and immediately integrate our marketing strategies into the largest target marketing platform in the world. … Facebook for business has great guides and tutorials for get...

                                        Anthonia Aveh profile photo
                                        August 07, 2018

                                        Review: "Twitter Ads - perfect for targeting young people and businesses."

                                        Score 8 out of 10
                                        Vetted Review
                                        Verified User
                                        Review Source

                                        Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation,...

                                          Erik Vega profile photo
                                          November 15, 2018

                                          User Review: "Google Ad Manager - Good to Use"

                                          Score 9 out of 10
                                          Vetted Review
                                          Verified User
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                                          The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust service that Google ha...

                                            Stefanie Cash profile photo
                                            November 14, 2018

                                            AdHawk Review: "Simplified Ad Management"

                                            Score 10 out of 10
                                            Vetted Review
                                            Verified User
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                                            The marketing department uses AdHawk as a way to measure cost per multiple conversion points (i.e. cost per engagement, post reaction, landing page view, etc.). Unlike the native Facebook Ad Manager or Google AdWords dashboard, AdHawk is extremely user-friendly and allows us to easily select a gr...

                                              Brian Nizinsky profile photo
                                              November 14, 2018

                                              User Review: "Google Ad Manager brings in the leads"

                                              Score 9 out of 10
                                              Vetted Review
                                              Verified User
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                                              Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys. … We love it because it gives us the power to make changes to buys quickly based on market changes and budget ne...

                                                Stefanie Cash profile photo
                                                October 29, 2018

                                                User Review: "AdRoll: A True Winner"

                                                Score 10 out of 10
                                                Vetted Review
                                                Verified User
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                                                The marketing department uses AdRoll to retarget users who visit our site as well as prospect lookalike users who have not visited. The problem we are addressing is the ability to capture and follow users as they browse the web.