Ad Serving & Retargeting Platforms - Reviews

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Reviews (1-25 of 488)

Alissa Calomino profile photo
May 16, 2019

Sprinklr Advertising has a Good User Interface

Score 6 out of 10
Vetted Review
Verified User
Review Source

We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campa...

    Anthony Burke profile photo
    May 14, 2019

    If you have an advertising budget, you should be using Google Ads

    Score 9 out of 10
    Vetted Review
    Verified User
    Review Source

    I feel Google Ads is superior to traditional media because I don't like the idea of throwing away a large chunk of your budget every time someone changes the channel or station. The transparency of where your ad budget is going is somewhat comforting, provided you have the time to be hands-on wit...

      Jordan Harpst profile photo
      April 29, 2019

      Go-to advertising platform

      Score 8 out of 10
      Vetted Review
      Verified User
      Review Source

      Our marketing department primarily uses Google Ads to serve relevant ads to prospective leads via search. We do some display advertising, but it is only a small fraction of our budget and it's all related to remarketing. With Google Ads we can get to the top of SERPs when we don't have strong eno...

        Quim Giralt Bosch profile photo
        April 11, 2019

        Criteo Dynamic Retargeting Review

        Score 9 out of 10
        Vetted Review
        Verified User
        Review Source

        Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have b...

          Baptiste CROENNE profile photo
          April 11, 2019

          Criteo : A great tool if you use it with good KPI and no blind trust

          Score 8 out of 10
          Vetted Review
          Verified User
          Review Source

          Criteo is used by a few departments and part of my job is to diffuse it throughout the company. It is mainly used for B2C businesses: our e-commerce platforms and some leads on acquisition business. We wanted to retarget new users, or specific audiences through dynamic remarketing products or ser...

            Matt Kennicott profile photo
            March 20, 2019

            Basis DSP is a game changer!

            Score 10 out of 10
            Vetted Review
            Verified User
            Review Source

            Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native cam...

              Cody Wright profile photo
              March 20, 2019

              Basis DSP - highly functional, worth the effort of an API integration

              Score 10 out of 10
              Vetted Review
              Verified User
              Review Source

              We use Basis DSP to reach members of our advertising network across other relevant mobile apps that they're using. It is used exclusively by the ad operations department, but is part of every client campaign that we deploy. Basis helps us reach grocery list app users while they're engaged with ot...

                Scott Walker profile photo
                February 26, 2019

                LinkedIn Ads Useful for Applied B2B Lead Generation, but Needs Work

                Score 6 out of 10
                Vetted Review
                Verified User
                Review Source

                I would recommend LinkedIn Marketing Solutions to colleague under certain circumstances. First, I think all companies would benefit from having a company page on LinkedIn. I would set-up the page to cross post from another platform (like Facebook or Twitter) or have it hooked up to your social me...

                  Matthew Jackson profile photo
                  June 06, 2019

                  Reach Your Customers Where They Are

                  Score 8 out of 10
                  Vetted Review
                  Reseller
                  Review Source

                  We use Google Ads for several specific clients, and also to advertise our marketing agency. Getting clients in front of consumers online is a perpetual problem, but a well-run Google Ads campaign can work wonders. We've even had clients pause their campaigns because they weren't able to handle th...

                    Che Odom profile photo
                    May 25, 2019

                    Good product, not right for us.

                    Score 7 out of 10
                    Vetted Review
                    Verified User
                    Review Source

                    I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as ...

                      Missy Geyer profile photo
                      May 14, 2019

                      Google AdWords

                      Score 9 out of 10
                      Vetted Review
                      Verified User
                      Review Source

                      Google Ads is perfectly suited for a number of client verticals. Real estate, home services, retail, restaurants, and general services, etc. It works well when there are a promotion or special driven offers to get more of a call to action. It is something great to have to run all year long and up...

                        Laura Dudragne profile photo
                        April 25, 2019

                        Great retargeting solution for eshop products

                        Score 8 out of 10
                        Vetted Review
                        Verified User
                        Review Source

                        We use Criteo as a solution to retarget people who visited our e-shop product and have not converted. We also use it to acquire new subscribers for our monthly beauty box as pure acquisition without retargeting. So we have 2 types of utilisations for 2 different goals: subscription acquisition an...

                          Eleonora Stoppa profile photo
                          April 11, 2019

                          Huge network and ease of use!

                          Score 10 out of 10
                          Vetted Review
                          Verified User
                          Review Source

                          Criteo Dynamic Retargeting is a pretty easy and powerful way to start using a retargeting mechanism. We currently use it on all of our business lines, especially in the lower funnel.

                            Giovanni Paolo Allegrezza profile photo
                            April 11, 2019

                            Criteo Remarketing an honest review

                            Score 8 out of 10
                            Vetted Review
                            Verified User
                            Review Source

                            It is used across the entire organization! It's a powerful channel to drive back traffic and purchases in our business! We saw a reduction in cart drops and an increase in recurrence. The platform and technology is very versatile and can be used to target a very specific group of users and adapt ...

                              Matthias Geiger profile photo
                              April 11, 2019

                              Leading Dynamic Retargeting

                              Score 9 out of 10
                              Vetted Review
                              Verified User
                              Review Source

                              We use Criteo to retarget our customers who leave our website without making a purchase. By using Criteo we can win back lots of leaving customers. The performance we reach with Criteo is very good and the banners are also varied. In particular, we target customers with abandoned carts or who are...

                                Justin Roodman profile photo
                                April 10, 2019

                                LinkedIn Marketing Solutions -- Right for the few, but not necessarily for the many

                                Score 6 out of 10
                                Vetted Review
                                Verified User
                                Review Source

                                If you have a strong budget (i.e. you're working for a medium size or larger company and you've got $1,000+/ month for this channel) then you can effectively use this solution, as long as you've got a planned ROI value. If you're running a small business with a small budget, this is most likely n...

                                  Will Devlin profile photo
                                  April 08, 2019

                                  Great for targeting accounts with specific ads

                                  Score 7 out of 10
                                  Vetted Review
                                  Verified User
                                  Review Source

                                  Terminus' professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push us to continuously im...