Ad Serving & Retargeting Platforms - Reviews

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Reviews (551-575 of 587)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Although Doubleclick uses Adsense servers’ volumes, it is much more capable in comparison. Their platform allows managing multiple networks in a convenient way; in particular, I find their widgets are really helpful.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Marin is most effective when search campaigns carry a large budget, have more complex conversion goals, or operate across multiple publishers. As a rule of thumb, Marin and other bid management softwares are best suited for situations where editing with tools like AdWords Editor is no longer time-ef…

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

I think the platform, with the latest release updates has a lot of great potential. The main decision, currently, is price and how that gets passed on to our clients. There has to be a conscious decision made on platform cost vs client spend and overall budget vs revenue.

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source

I think the platform would work best with tech savvy clients, and recent changes to the reporting, and the ease of automation in sharing is great. I would have some trepidation in allowing clients to log in and view automated reports, simply because of the sync issues - clients could be looking at i…

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

We brought OpenX on as an ad server because another portion of our company was using them as a publisher platform. We were able to get a significant discount by utilizing OpenX. We used it across my department in order to run ad campaigns.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

This is a wonderful product that is well supported and fully backed by OpenX. If you have green staff that require some training to get their foot in the door for basic ad management, this is a great tool.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

I have used AdWords across a wide range of industries in both B2B and B2C settings, in my opinion it excels in e-commerce situations.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

It gives our company the best results in terms of driving traffic to our site.

Anonymous | TrustRadius Reviewer
May 17, 2014

Marin

Score 8 out of 10
Vetted Review
Verified User
Review Source

Marin software is a good fit for any large client looking to work within Adwords and Bing for digital marketing. Marin allows you to make many bulk changes at once with simple uploads and the reporting is seamless.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

The only real alternative is Bing, so if you want to appear in front of the masses, AdWords is the only option.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

I can't believe in managing hundreds or thousands of campaigns without Marin. Also, Marin is giving us support on how to manage campaigns better. With that said, we'll continue to use this software.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

We use AdWords to help us gain visibility on the first page of Google. It allows us to reach a large audience with an investment that is significantly less than traditional advertising methods such as print advertising.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

As a professional, I will continue to stay up-to-speed on the AdWords interface and functionality, as it's an incredibly valuable skill set that can benefit small and enterprise clients alike, and I encourage local business owners all the time to get involved in AdWords ads.

Anonymous | TrustRadius Reviewer
May 09, 2014

PubMatic Plummet

Score 1 out of 10
Vetted Review
Verified User
Review Source

We were using them for two different things, programmatic and a form of reach extension called PubConnect. They had extremely limited capabilities on all aspects of the product and even worse communication skills.

Anonymous | TrustRadius Reviewer
May 09, 2014

Natalia's Review

Score 10 out of 10
Vetted Review
Verified User
Review Source

Well suited for accounts for large budgets and strict cost per lead metrics. Also helpful for accounts that require different locations, time zones, currencies. Not appropriate for smaller size accounts that are solely focused on branding.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Marin continues to grow and put themselves at the front of bid/budget management systems. While there is room for growth, they have demonstrated their commitment to their product and to their clients.

Anonymous | TrustRadius Reviewer
May 09, 2014

OpenX for SMB use

Score 8 out of 10
Vetted Review
Verified User
Review Source

Very good free ad server solution which is very user friendly and easy to train employees on.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Since Marin is able to take care of the heavy lifting, the Search team is able to spend more time on optimizations and overall strategy.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall, Marin is a very nice and easy tool to use, and I would recommend it to anyone who is looking for a way to manage a large account spanning multiple search networks.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

DoubleClick has gotten better, but Marin is easier to use and the service is better. This includes the help section and our Marin reps.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Most retargeting and display company offer similar services and i don't think Adroll does it better or worse.

Anonymous | TrustRadius Reviewer
March 07, 2014

RTB on AppNexus

Score 7 out of 10
Vetted Review
Verified User
Review Source

AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms.

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

It is useful for fully managed and integrated SEM campaigns but not social campaigns.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

YuMe offers advertisers the ability to run videos across different platforms from desktop, tablet, connected TV and smart phones. YuMe was able to offer competitive rates and advanced targeting to ensure we would reach the right user at the right time.

Anonymous | TrustRadius Reviewer
March 03, 2014

M Review

Score 4 out of 10
Vetted Review
Verified User
Review Source

Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.