What do all-in-one marketing platforms do?
All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.
These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.