All-in-One Marketing Platforms

Overview
Products
Top Rated
FAQ

Top Rated All-in-One Marketing Products

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

All-in-One Marketing Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

All-in-One Marketing Platforms Overview

What are All-in-One Marketing Platforms?

All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.


All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.

All-in-One Marketing Platforms Features

Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.


Common features of all-in-one marketing solutions include:

  • Email Marketing

  • Lead Management

  • Event Management

  • Web Forms & Surveys

  • Websites & Landing Pages

  • Blogging or Content Management

  • A/B Testing

  • SEO

  • Social Media Marketing

  • Mobile Marketing

  • Live Chat

  • Dashboards and Analytics

  • Ecommerce and point-of-sale

All-in-One Marketing Platforms Comparison

Before deciding to purchase an all-in-one marketing platform, consider these three key factors:



  1. Feature tradeoffs: is it more important for your business to find a platform with an incredibly robust WYSIWYG editor, or strong data management capabilities, or useful lead management and scoring features? Some platforms perform better in certain areas than others. Before you start evaluating different products, prioritize the features that are most mission-critical for your business.

  2. Learn curve and usability: how easy is it to learn how to use the software? Will the rest of your team be quick to adopt the new platform and start using it regularly? Things like how steep the learning curve is and how user-friendly the software is can play a large role in determining how widely adopted the tool will be by the rest of your business. Check the product scorecard tab on a product’s profile page on TrustRadius to see what their usability score is.

  3. Cost: does the tool you're considering fit within your budget? Does the licensing model and contract length make sense for your business? Is there a free version of the tool you can start with to see if it will meet all your requirements? All of these are great questions to ask yourself (and vendors!) before purchasing a new platform.

Pricing Information

Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.

Related Categories

All-in-One Marketing Products

(1-25 of 51) Sorted by Most Reviews

ContactPigeon

ContactPigeon
0 ratings
1 review
ContactPigeon is an all-in-one marketing automation solution for eCommerce. It combines powerful features such as email marketing, dynamic pop-ups, segmentation, automation flows and real-time analytics for marketers to maximize results when it comes to visitor remarketing. We enable eCommerce and B…
Learn More

DirectLync

DirectLync
1 rating
1 review
DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all cha…
Learn More

Ascend, by Wix

Ascend, by Wix
0 ratings
1 review
Ascend by Wix is an all-in-one marketing solution from web host and small business ecommerce provider Wix, supporting customer engagement, email marketing, and including CRM features.
Learn More

inBoundio

inBoundio
inBoundio is an online marketing platform to manage social media accounts like Facebook or Twitter and create landing pages to capture leads. These leads can be transferred to a built-in CRM and you can do the follow up through built-in email marketing.
Learn More

Totus

Totus
Learn More

Referrizer Referral Marketing Automation

Referrizer Referral Marketing Automation
The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and Partners and Affi…
Learn More

Venntive

Venntive
Venntive is an all-in-one marketing platform that offers email marketing, lead scoring, SMS marketing, surveys, contact management, sales pipeline management, landing page and form building, and e-commerce capabilities.
Learn More

Dynamic Self-Syndication (DSS™)

Dynamic Self-Syndication (DSS™)
DSS is inbound marketing software with CMS/CRM capabilities. This software is designed to help companies manage their website, clients, email marketing, client feedback and reviews, social media posting, lead tracking and follow up campaigns in one tool.
Learn More

Dynamicweb CMS

Dynamicweb CMS
DynamicWeb is an all-in-one marketing, ecommerce, and content management platform from Dynamicweb Software in Denmark. It is meant to integrate with existing ERP, CRM, or SharePoint to create a comprehensive and simplified solution for small to medium-sized businesses.
Learn More

Appforma

Appforma
Appforma is a marketing software platform focused on small businesses. The software helps companies build a 12-month marketing campaign program that the software executes via social posting, email marketing and advertising. The software also helps with customer retention through loyalty programs and…
Learn More

Signpost

Signpost
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversi…
Learn More

LeadMaster

LeadMaster
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
Learn More

Marketing Essentials

Marketing Essentials
Marketing Essentials is a local marketing automation platform offered by Web.com, presenting an all-in-one marketing solution for smaller businesses.
Learn More

Envoke

Envoke
Envoke offers marketing automation software used for lead generation, managing leads for sales teams, and revenue attribution to predictably improve results.Envoke says it helps users rise above the complexity of marketing automation by delivering:a state-based approach to automated nurture programs…
Learn More

Hakema.io

Hakema.io
Hakema.io is an appointment booking, marketing, customer feedback and review collection tool for salons, spas and other service businesses. The vendor states their mission is to help businesses to get more sales and customers with all-in-one booking, marketing, and customer feedback software. Hakema…
Learn More

Placester

Placester
Placester offers a real estate marketing platform featuring IDX real estate website, lead nurturing and CRM, as well as a content marketing service in two service tiers: Agent Pro available to individual agents, and Broker Pro which features all the capabilities of Agent Pro but supports up to 10 ag…
Learn More

Web.com for Enterprise

Web.com for Enterprise (formerly Centermark)
Web.com for Enterprise (formerly Centermark from Yodle) is a distributed marketing automation platform. It's built for large, networked businesses like franchisors, manufacturers, and enterprises with a network of multiple, disparate locations to be able to provide white labelled marketing tools (we…
Learn More

Pushwoosh

Pushwoosh
Pushwoosh in Washington DC offers their push notification-focused mobile and web messaging platform supporting automated personalized in-app messaging and geozoning of messaging.
Learn More

Aritic

Aritic
Aritic platform is a full-stack automation platform. It includes marketing automation, communication automation, sales CRM application, service desk application and business automation stack designed for B2B companies. At present there is more than 1800+ business globally, using DataAegis Software P…
Learn More

MyLeadCatalyst

MyLeadCatalyst
MyLeadCatalyst is an all-in-one marketing tool and marketing automation system. The vendor describes it as an integrated LaaS (Lead-as-a-Service) platform with a Prospect Database, Marketing Automation, Analytics, Reporting, CRM integration & Sales Pipeline Creation. It is designed to be scalabl…
Learn More

erxes

erxes
In a world where everything is shifting, especially the way people communicate, businesses need to keep up. But it doesn’t have to be so hard. Or expensive. erxes offers an all-in-one growth marketing solution for teams to focus on the entire customer journey. Merge all marketing, sales and customer…
Learn More

EngageBay Inc.

EngageBay Inc.
EngageBay is presented by the vendor as a powerful, simple, affordable, and integrated all-in-one marketing, sales, and service automation platform with a free CRM, designed for small businesses and startups to grow their business to the next level. It comprises a marketing automation suite to help …
Learn More

Vendasta

Vendasta
Vendasta headquartered in Saskatoon provides a white-label local marketing platform aimed at agencies and marketers supporting brick and mortar franchises with local business online toolkits, and their platform that they describe as an end-to-end commerce platform designed for businesses at every st…
Learn More

Mayple

Mayple
Mayple is a full-service customized digital marketing platform that builds strategies and agile teams to generate more sales & profit for businesses.The Mayple digital marketing platform offers SMBs and startups premium and flexible digital marketing services by matching a community of 1,500+ ex…
Learn More

HighLevel

HighLevel
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
Learn More

Frequently Asked Questions

What do all-in-one marketing platforms do?

All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.

These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.

What are the benefits of using an all-in-one marketing platform?

For smaller organizations, one of the main benefits of using an all-in-one marketing tool is being able to take care of all marketing needs and activities within one platform. Rather than having a different tool for social media marketing, email marketing, website and landing page building, and more—an all-in-one platform allows businesses to centralize all these activities within one system.

This not only helps businesses save money by not spending on multiple different tools, but it decreases the chance that some information gets lost between the different systems.

How much do all-in-one marketing platforms cost?

Some vendors, like Mailchimp and Hubspot Marketing Hub, offer a free version of their software or certain free features. Paid platforms can range from as little as $10 per month up to multiple thousands of dollars per month, depending on the number of users and features included.