All-in-One Marketing Platforms
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monday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style.
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer…
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DSS is inbound marketing software with CMS/CRM capabilities. This software is designed to help companies manage their website, clients, email marketing, client feedback and reviews, social media posting, lead tracking and follow up campaigns in one tool.
Appforma is a marketing software platform focused on small businesses. The software helps companies build a 12-month marketing campaign program that the software executes via social posting, email marketing and advertising. The software also helps with customer retention through…
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Firespring, headquartered in Lincoln, Nebraska, provides strategic guidance activated through creative solutions in marketing, printing and technology to help businesses and nonprofits prosper. They offer the Firespring CMS and web hosting service, and additional services include…
All-in-One Marketing Platforms TrustMap
TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.
Learn More About All-in-One Marketing Platforms
What are All-in-One Marketing Platforms?
All-in-One Marketing tools typically offer several online marketing functions as an integrated package. They are aimed at SMB customers who do not want to purchase several different marketing systems. Capabilities might include marketing automation, CRM, content management (including blogging), SEO, social media marketing, and ecommerce.
All-in-One Marketing tools tend to focus on ease of use rather than offering advanced or sophisticated capabilities.
All-in-One Marketing Platforms Features
Not all of the products in this category include all of these capabilities. However, the idea behind these tools is to cover the majority of SMB marketing needs with one system.
Common features of all-in-one marketing solutions include:
- Email Marketing
- Lead Management
- Event Management
- Web Forms & Surveys
- Websites & Landing Pages
- Blogging or Content Management
- A/B Testing
- SEO
- Social Media Marketing
- Mobile Marketing
- Live Chat
- Dashboards and Analytics
- Ecommerce and point-of-sale
All-in-One Marketing Platforms Comparison
Before deciding to purchase an all-in-one marketing platform, consider these three key factors:
- Feature tradeoffs: is it more important for your business to find a platform with an incredibly robust WYSIWYG editor, or strong data management capabilities, or useful lead management and scoring features? Some platforms perform better in certain areas than others. Before you start evaluating different products, prioritize the features that are most mission-critical for your business.
- Learn curve and usability: how easy is it to learn how to use the software? Will the rest of your team be quick to adopt the new platform and start using it regularly? Things like how steep the learning curve is and how user-friendly the software is can play a large role in determining how widely adopted the tool will be by the rest of your business. Check the product scorecard tab on a product’s profile page on TrustRadius to see what their usability score is.
- Cost: does the tool you're considering fit within your budget? Does the licensing model and contract length make sense for your business? Is there a free version of the tool you can start with to see if it will meet all your requirements? All of these are great questions to ask yourself (and vendors!) before purchasing a new platform.
Pricing Information
Products in this category range from as little as $5/month to around $200/month. There may be limits on the number of users, feature sets, or the number of contacts in the database.
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Frequently Asked Questions
What do all-in-one marketing platforms do?
All-in-one marketing platforms provide businesses with an integrated set of online marketing capabilities. These features include things like email marketing, audience segmentation and targeting tools, marketing CRM, reporting and analytics, dynamic content, campaign and email templates, social media marketing, etc.
These tools often have similar capabilities to marketing automation platforms. However, all-in-one platforms are usually aimed at smaller businesses and start-ups while marketing automation tools are usually better-suited for enterprises and larger marketing agencies.
What are the benefits of using an all-in-one marketing platform?
For smaller organizations, one of the main benefits of using an all-in-one marketing tool is being able to take care of all marketing needs and activities within one platform. Rather than having a different tool for social media marketing, email marketing, website and landing page building, and more—an all-in-one platform allows businesses to centralize all these activities within one system.
This not only helps businesses save money by not spending on multiple different tools, but it decreases the chance that some information gets lost between the different systems.
What is the best all-in-one marketing platform?
According to end-user feedback on TrustRadius, the top-rated all-in-one marketing platforms are:
Users on TrustRadius frequently compare these tools with other software products like Pardot, Google Workspace (formerly G Suite), Salesforce, and ActiveCampaign.