Top 10 Fastest Growing Social Media Management Software Platforms – Q4 2014
While all of these products are in the social media management category, some do different things. For example, Woobox focuses on social media contests, Meltwater Buzz and Social Bakers focus on listening, and Buffer is a publishing tool. These products also sell to different market segments. Using reviewer mix on TrustRadius as proxy for customer mix, and assuming prospective customers follow a similar distribution to existing customers, you can make an educated guess as to evaluation frequency by segment. Using this estimation approach, the Social Media Management Software product most evaluated by enterprises with >500 employees is Sprinklr, followed by Hootsuite Enterprise, and Radian6. While this imperfect methodology does not account for rapidly shifting customer mixes it does give a directional indication of today’s picture.
Vinay is an entrepreneur passionate about tackling big problems. Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. In 1999, Vinay founded Convio, the leading Software as a Services platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Prior to Convio, Vinay was a Director at Trilogy Software and a Consultant at Bain & Company. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves spending time with his family, playing squash and racing cars.