How Enterprises Are Leveraging Social Media

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This article was first published on Social Media Today

According to our latest Enterprise Social Media Management report, Customer Care, Social Intelligence and Marketing are the three primary social media software use cases for companies with more than 500 employees.

The research is based on the analysis of 400+ in-depth reviews across 23 social media management products and thousands of insights from real software users reviews on our site.

Below is an infographic that summarizes which enterprise social media platform each use case. The report also lists the tool functionalities that are required for each use case and and feature in-depth case studies of Comcast, British Telecommunications and Groupon.

You can download a free copy of the report here:

Bertrand brings more than 15 years of marketing experience to TrustRadius where he is leading all marketing functions for TrustRadius. Previously, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. Prior to that, he served as Vice President of Marketing at Troux Technologies overseeing brand, product marketing, demand generation, and community efforts. Bertrand has also held marketing leadership roles at Universal Weather & Aviation and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.