Top Rated CRM Software For Small Businesses, Mid-size Companies and Enterprises

3/17/2015
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Earlier today we announced the release of our TrustMaps™ for Customer Relationship Management (CRM) software, which rank products based on user satisfaction ratings and evaluation frequency among small businesses, mid-size companies and enterprises.

Unveiled in our first Buyer’s Guide to CRM Software, the TrustMaps™ help software buyers quickly locate the solutions most highly rated and widely adopted by companies of a similar size, and therefore most closely aligned to their needs.

Each TrustMap™ depicts CRM products on two dimensions – “likelihood to recommend” ratings by users and evaluation frequency on TrustRadius, as measured by unique page views—an indication of product growth or momentum. All ratings come from authenticated users of CRM tools who reviewed or rated the product on TrustRadius.com.

The guide also includes common capabilities of CRM software, key factors to consider during the evaluation process and pitfalls to avoid when implementing CRM software.

“While Salesforce remains the dominant player in the space, we see a lot of highly rated, small business-focused CRM tools that are simple to use and include other functionalities like marketing automation,” said Vinay Bhagat, CEO of TrustRadius. “Our CRM TrustMaps™ provide prospective buyers with a pragmatic approach to identify the best-fit solutions based on market segment, user satisfaction and evaluation frequency on TrustRadius.”

Brian Wellmure, Founder and CEO, Initium/Innovantage agrees: “The latest guide from TrustRadius reveals several interesting things: Salesforce continues to own mind and market share across company sizes. However, the highly rated Workbooks, WORK[etc], and GreenRope (all former CRM Idol contestants) have clearly found niches that were underserved by the broader CRM marketplace, and have created products that resonate well with their customers.”

Best CRM Software for Small Businesses (<50 employees)

Based on average user ratings and evaluation frequency, the Top Rated products for Small Businesses are:


The guide includes a detailed profile of each of these Top Rated products and 6 others, including strengths and areas for improvement, as cited in user reviews on TrustRadius.

Best CRM Software for Medium-size Companies (51-1,000 employees)

Based on average user ratings and evaluation frequency, the Top Rated products for Mid-size companies are:


Best CRM Software for Enterprise (>1,000 employees)

Based on average user ratings and evaluation frequency, the Top Rated products for Enterprises are:

Salesforce is the clear leader among enterprises. Insightly is also highly rated among enterprise users; however, it’s important to note that the product was originally focused on small business customers, though it recently shifted focus to businesses of all sizes. Enterprise users of Insightly are most likely using the product as a focused or departmental solution rather than an enterprise-wide deployment.

The Buyer’s Guide to CRM Software is free and available here: http://www.trustradius.com/guides/crm


Bertrand brings more than 15 years of marketing experience to TrustRadius where he is leading all marketing functions for TrustRadius. Previously, Bertrand led a team of product and demand generation marketers as Senior Director, Market Strategy for the Systems Management Business, at Solarwinds. Prior to that, he served as Vice President of Marketing at Troux Technologies overseeing brand, product marketing, demand generation, and community efforts. Bertrand has also held marketing leadership roles at Universal Weather & Aviation and at NetIQ, a systems and security management company. Bertrand holds a Diplome d'Etudes Superieures Europeennes de Management from CESEM Mediterranee in Marseilles, France, and a bachelor of arts degree from Middlesex University in London.