Earlier today we announced the release of our TrustMap™ for Enterprise Social Media Management software, which ranks products based on end-user “likelihood to recommend” ratings and frequency of evaluation by enterprises.

Unveiled in our new Buyer’s Guide to Enterprise Social Media Management Software, the TrustMap™ helps software buyers quickly locate the products most highly rated and evaluated by their peers. The Buyer’s Guide includes a detailed review of products by use case, and a distillation of 400+ authenticated end-user reviews across 23 social media management products used within enterprises.

Because social media management software requirements vary depending on use case, the guide explores the three major ways enterprises are leveraging social media: customer care, social intelligence and marketing, along with the software features and products that support them.

The guide also includes in-depth cases studies of how Comcast, British Telecommunications and Groupon are using social media management software for enterprise-level social media programs.

“Since we launched our first Buyer’s Guide to Social Media Management Software in November 2013, companies have matured in their use of social media technology,” said Vinay Bhagat, CEO of TrustRadius. “Social media programs are now enterprise-wide and no longer confined to marketing. While we are focusing on the needs of mid-to-large enterprises in this guide, it also provides useful insights for smaller companies who are advanced in their use of social media.”

Jay Baer, President, Convince & Convert agrees: “As the Social Media Management software space continues growing in size and complexity, you need a way to keep score and make sense of it all. The new Buyer’s Guide from TrustRadius is indispensable in this regard.”

• Brand Embassy
• Brandwatch
• Buddy Media
• Conversocial
• Expion
• Hootsuite Enterprise
• Lithium Social Web
• Simply Measured
• Sprinklr
• Sprout Social
• Viralheat
• Woobox

The guide includes a detailed profile of each of these Top Rated products and 12 others, including what each one is best used for, as well as strengths and areas for improvement, as cited in user reviews on TrustRadius.

Additional Insights on Enterprise Social Media Management Software Market 

• Despite the consolidation of social tools and the desire of many vendors to become the one-stop-shop for social media management, software users are still largely using multiple tools. In a recent TrustRadius survey, 75% of respondents who use social media management software use two or more tools, and 14% of those who use more than one tool actually use six or more. [1]
• Unique page views for Social Media Management software products – a measure for how many people are running evaluations – grew 13 percent from Q3 to Q4 2014 on TrustRadius and 30 percent from Q2 to Q3. [2]
• The Social Media Management product most evaluated by Enterprises on TrustRadius in Q4 was Sprinklr, followed by Hootsuite Enterprise. [2]

[1] Source: TrustRadius survey Q4 2014
[2] Source: Top 10 Fastest Growing Social Media Management Platforms Q4 2014

The Buyer’s Guide to Enterprise Social Media Management Software is free and available here.