Today, we awarded the 2019 TrustRadius Top Rated badges for All-in-One Marketing Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.
Here are the winners:
HubSpot provides a complete inbound marketing platform that when bundled with the free HubSpot CRM presents a total integrated solution, with pricing not out of reach for SMBs. Beyond its familiar marketing automation features, HubSpot’s all-in-one platform provides ad management, live chat and web forms, email campaign management, as well as site analytics and A/B testing. HubSpot also offers companies a range of extra features such as a conversational bot builder, video hosting, smart content for a personalized viewer experience, and advanced analytics. One thing that distinguishes HubSpot is that it provides a marketing automation solution affordable for small businesses, but doesn’t compromise on feature breadth or complexity. A large majority (71%) of HubSpot users on TrustRadius are from small businesses. HubSpot reviewers enjoy the free HubSpot CRM for centrally managing contact information, its built-in CMS and visitor tracking capabilities, and the learning resources available through HubSpot Academy’s online trainings.
“We use HubSpot in our agency to manage all of our Sales & Marketing activities. HubSpot is a great way to align teams so that everyone has a clear view on the data we have available on prospects and customers. This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers… HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.”
Fes Askari | Head of Inbound Sales | Marketing and Advertising Company
Email marketing specialist mailchimp provides an all-in-one marketing solution well-suited for small and growing marketing teams. It provides users with a CRM, single-step automations (e.g. notifications, abandoned cart notice, etc.) and drip marketing automation, an email editor and email templates, social ads and posting capabilities, a landing page editor, and website analytics and optimization tools. Mailchimp also provides data quality improvement and audience matching, via its own vast store of customer data through the Mailchimp audience network. And Mailchimp provides content centralization and management, allowing the user to upload and sync assets to the Mailchimp content studio.
On TrustRadius, 70% of Mailchimp reviewers are employed in small business. Mailchimp reviewers appreciate the easy-to-use email and landing page & forms editor, and ability to communicate with customers and prospects via direct mail.
“It is our main resource for being in touch with all of our customers and interested parties. We also use integrations to connect our Mailchimp account with our website provider as well as some social channels in order to provide opportunities for people to sign up for our mailing list. Mailchimp also provides an easy to use service for creating ads on social media networks like Facebook and Instagram. We use this occasionally and it works very well.”
–Daniel Shatzkes | CEO | Music Company
SharpSpring offers a marketing automation solution specifically designed to meet the needs of marketing agencies. It includes features such as support for a pre-selected number of contacts, and landing page and webform builder, email editor, campaign management capabilities, blog hosting, and social media marketing tools. SharpSpring also includes a sales CRM. The product’s ‘Visitor ID’ feature allows marketers and sales reps to know when an important contact is visiting (or revisiting) a website, and provides useful visitor activity filters and analytics.
SharpSpring also gives companies the ability to create (seemingly unlimited) customized integrations through its open APIs. On TrustRadius, a large majority (82%) of SharpSpring users are from small businesses – many of which are marketing agencies. Reviewers of SharpSpring praise its intuitive forms builder, easy to use visual workflow designer for setting up automation flows, and its unique “Life of the Lead” and Visitor ID features that provide insights into visitor activity.
“I use all aspects of the platform. I use it for CRM purposes, to track opportunities, potential revenue, close times and lead scores. I also use it for all aspects of marketing – building full campaigns using forms, landing pages, email marketing, social media and all the automation tools… SharpSpring is amazing for doing a deep-dive into how your leads are behaving and interacting with your marketing materials.”
–Sarah Harris | Owner | Marketing and Advertising Company
Infusionsoft by Keap presents an all-in-one marketing software platform built around CRM and client management functionality. It includes features such as lead management and sync (e.g. to Gmail), scheduling and calendaring appointments online, invoicing and branded proposals, online payment processing, and a mobile client portal. Infusionsoft also offers a drag-and-drop marketing automation workflow and landing page builder, as well as A/B testing for marketing campaigns. On TrustRadius, the majority of Infusionsoft users (64%) come from small businesses. Recent reviewers of Infusionsoft enjoy the CRM’s flexible and powerful lead tagging feature for audience segmentation, and visually-oriented marketing campaign builder.
“With Infusionsoft, I’m now able to tag and track every single lead that inquires about my services from the initial touch point all the way up to becoming a paying client. It’s taken the stress out of managing new leads and follow-ups and has given me the freedom to focus on my clients. Not only that, but I’ve also been able to create campaigns that target patients after they’re done working with me in addition to easily sending out broadcast emails weekly, which allows me to easily stay in touch with all the people that I’ve worked with.”
– Verified User | Engineer in Information Technology | Hospital & Health Care Company
Congratulations to the winners of the Top Rated All-in-One Marketing Platforms Award!
What are all-in-one marketing platforms?
All-in-one marketing platforms provide SMBs the functionality and automation available to larger companies, but in a more affordable, integrated package. These functions includes marketing automation, email marketing, landing pages and forms creation, as well as a marketing CRM for storing contact data and logging events. The goal of an all-in-one marketing platform is to cover a great deal of marketing ground while minimizing the need for a large marketing team.
All-in-one platforms generally supply standard campaign automation, campaign, and analytics capabilities. Many vendors that offer all-in-one marketing platforms also offer larger marketing automation or email marketing solutions that are better suited for enterprises, they often include a wide range of additional automation capability – but at the cost of a much higher price tag.
There are also many vendors offering marketing automation suites that are more accessible for SMBs, but still include extensive automation, customization, and campaign building features.
Top Rated criteria
Products included in the 2019 Top Rated All-in-One Marketing Platforms list must have been in the top tier of their category TrustMap as of June 3rd, 2019. To qualify for the All-in-One Marketing Platforms Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category. Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.