Announcing the Top Rated Sales Engagement Platforms for 2019

We are excited to announce the Top Rated Sales Engagement Platforms (SEPs) for 2019! Top Rated awards showcase today’s top-of-the-line products in Sales Engagement Platforms based solely on user feedback and satisfaction scores. These awards make the voice of the market the primary decider into the industry’s best products.

Top Rated awards are the most trusted in the industry because they are never influenced by analyst opinion, the vendor’s size, popularity, or status as a TrustRadius customer.

Here are the winners:

SalesLoft

SalesLoft is a platform for sales engagement and conversational intelligence. It offers account prioritization features, helping sales representatives identify and personalize outreach to high-impact leads while automating outreach to low-impact accounts. Engagement tracking tools help teams understand which messages perform best. SalesLoft’s conversation intelligence system transcribes calls, tags important content, and allows users to share recorded conversations. Sales teams can use its cadence and workflow toolset to automate, optimize, and track interactions with customers.

A majority (54%) of SalesLoft users on TrustRadius are from midsize companies. Reviewers value SalesLoft for its campaign organization features, integration with CRM software such as Salesforce, and detailed analytics.

“SalesLoft eliminates a lot of the manual tasks we had to previously perform…You can get a really good understanding of what works and does not work by looking at the data and analytics behind the e-mails you are sending out, and the phone calls you are making.”

– Mollie Evans | Technology & Developer Solutions Rep | Computer Software Company

Outreach 

Outreach is a sales engagement platform focused on cadences and optimizing interactions. Managers can create team-wide contact sequences to give each representative a direct schedule of contact tasks. Outreach covers multiple communication channels, including email, phone, text, video, and live chat. Teams can build a library of templates for each channel, helping them personalize communications while staying on-brand. Coaching tools help managers shore up weak points and build on team strengths, while analytics features show teams which strategies are showing the best results.

A strong majority (75%) of Outreach users on TrustRadius are from midsize companies. Reviewers appreciate Outreach’s lead prospecting capabilities, high customizability, and integration with CRM software.

“Sequences are really great, especially when linked with a CRM like Salesforce~ You can see updates happen automatically as new activity takes place with a prospect…It has generated countless new leads, bringing in a massive ROI in regards to awareness and revenue.”

– Hayden Anderson | Regional Sales Manager | Computer Software Company

Congratulations to the winners of the Top Rated Sales Engagement Platforms Award!

What are Sales Engagement Platforms (SEPs)?

SEPs are an evolution of email tracking tools combined with sales acceleration and sales enablement capabilities. Their goal is to bring sales and marketing together to give salespeople the tools and information they need for high-quality, targeted outreach campaigns. These tools aim to help sales representatives improve the quality of their customer interactions, increase sales velocity, and convert leads into customers.

Products in this category may encompass a broad range of features and functions. However, they generally offer a unified interface for omni-channel customer interactions. Although they may cover multiple channels, email tracking is still a core component of SEPs. They also often integrate with CRM software and provide engagement analytics tools. Campaign scheduling tools help salespeople automate the delivery of personalized content at various points in the sales pipeline, helping keep leads engaged.

Implementing an SEP is a significant task, and planning and foresight can help sales teams ensure they’re fully utilizing the software. Before buying an SEP, make sure your sales program is mature enough to make use of its features. If your sales representatives don’t have enough leads to engage, then your SEP isn’t working to its full potential. It’s also important to have the right staff with the right skills to implement and maintain the platform. Marketing content, proper CRM administration, and IT support are all critical to making the most of your chosen SEP.

Top Rated Criteria

Products included in the 2019 Top Rated Sales Engagement Platforms list must have been in the top tier of their category TrustMap as of September 12, 2019. To qualify for the Sales Engagement Platforms Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category.  Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.