TrustRadius Top Rated
**This post was updated on April 30, 2019 to reflect recent changes in the Social Media Management industry.**
Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.
Here are the winners:
AgoraPulse is a suite-style social media management tool that enables users to publish content across multiple social platforms (e.g. Facebook, Twitter, Instagram, Youtube, and LinkedIn) and track user engagement. It includes features such as social listening searches, ad comments monitoring, scheduled and queue posting, a chrome extension, label count, ability to assign and approve posts, a Facebook ROI calculator, a mobile application, and a ‘social CRM’ that records users’ social interactions. The majority of AgoraPulse users (63%) on TrustRadius are from small businesses. According to reviewers, content planning & scheduling and level of Twitter and Facebook coverage are three of AgoraPulse’s strengths.
“This is an excellent tool for quickly and easily scheduling out content over multiple social platforms. You get a clear view of how your content will be posted so you can be confident in the published product prior to posting.[…] It saves a lot of time in the scheduling process by being able to share easily across platforms. I can easily upload months’ worth of content at one time and customize the posts to include my own imagery, titles, or descriptions.”
– Jay Selig | Content Marketing Manager | Applause
Buffer is a social media management platform that helps users schedule posts across social profiles and analyze post-performance. It allows users to schedule and publish content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn and includes features such as an RSS feed and social posting calendar. Buffer also offers users social analytics and link shortening and tracking capabilities. The majority (63%) of Buffer users on TrustRadius are from small businesses. Reviewers emphasize that the ability to schedule posts as far as a month in advance and view channel specific analytics are two benefits of using Buffer.
“What I really love most about Buffer is that I can actually automate my posts to Instagram. Up till this point, while I could plan my posts, Instagram didn’t allow automated posts from other apps I’ve used. So this feature is really incredible for me. I find Instagram to be my most profitable form of social media, so this is truly an essential function.”
– Mandy Cramer | Graphic Designer | Miss Mandible Designs
Khoros Marketing is an enterprise-level social media marketing and management solution. It includes features such as the ability to gather real-time social intelligence data to inform content creation, schedule and publish social posts across platforms, collaboration tools, ability to integrate post scheduling with social media campaigns, reporting, and community management tools. More than half of Khoros Marketing users (55%) on TrustRadius are from enterprises. Reviewers note that workflow management, customer support, and ability to access real-time social intelligence data are some of Khoros Marketing’s best features.
“The level of service Spredfast provides is unparalleled! Anytime I need anything they are right there to help until things are resolved. They’re extremely prompt, thorough and know what they’re doing. Spredfast just gets it! They know the social space, keep up with the ever-changing landscape, and their summits provide so much value. I highly recommend Spredfast!”
– Angel Soria, MBA | Global Social Media Manager | Honeywell
Sprout Social is a social media management solution that enables businesses to connect with their users across social channels, monitor their online presence, and track social engagement metrics. It includes features such as content planning and publishing, content approval workflow, content, and campaign tagging, a unified inbox for responding to social mentions/shares, social trend analytics, social data analytics (e.g. keyword, hashtag, and topic analysis), and reporting. Sprout Social is used across company sizes, with a concentration of users (66%) in small and midsize businesses. According to reviewers, customer interaction histories, real-time social tracking, and the easy to use interface are three of Sprout Social’s strengths.
“When we first tried Sprout Social we were simply looking for a smarter platform to schedule our social media content and a smarter way to collaborate on content creation, but we were impressed by their social media reporting power and clean & slick interface. All of the comments and replies come in a single stream, [allowing] us an easier way to manage them and to keep track of pending tickets.”
– Verified User | Manager in Marketing | Marketing and Advertising Company
Hootsuite is a social media marketing and management platform with five tiered solutions from free through enterprise. Every level of the platform features social media monitoring and content scheduling and posting, with unlimited scheduling, custom analytics, and support offered across paid tiers. Over a third (39%) of Hootsuite users on TrustRadius are from small businesses. Reviewers score Hootsuite high for its flexible account management features and breadth of channel coverage.
“With HootSuite you can schedule posts ahead of time. It’s hard to keep up with social media nowadays, especially if you post a lot for a client (or for yourself) on all different platforms. HootSuite is a great option for people who manage multiple accounts.”
– Daniela Belevan | Marketing Coordinator | DecoGraphic, Inc.
Sprinklr is a social media monitoring and management platform that enables its users to collaborate across multiple social channels. The platform includes features such as boolean keyword searches, sentiment analysis, content planning and scheduling, audience targeting, customer engagement features, paid media management, and analytics. Over half of Sprinklr’s reviews (57%) come from enterprise users. Reviewers praise Sprinklr’s customizable dashboards, focus on audience engagement, robust reporting and engagement features, and channel coverage.
“Sprinklr is an excellent enterprise level social media tool which I’ve used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It’s especially useful as it’s an all-in-one platform meaning that it allows different parts of the social program to work together under one program.”
– Verified User | Manager in Marketing | Airlines/Aviation Company
Congratulations to the winners of the Top Rated Social Media Management Tools Award!
What is Social Media Management?
Social Media Management tools are designed to help organizations manage their online presence across multiple media platforms, analyze social interactions, and engage in social media marketing. Many vendors offer social media management software (SMMS) suites that cover a range of activities such as social listening and monitoring, social publishing, social customer support, social marketing, and social engagement analytics. However, there are also many SMMS point solutions that may focus on one or a few of these areas. Many marketing and content teams use multiple tools to help them see the full picture of their brand’s online presence and performance.
A few key things to consider when purchasing social media management software are whether or not the product offers the right integrations for your business, how easy it is to use and whether it’s optimized for mobile devices, and how scalable the SMMS solution is – can it grow with your business? Feedback from other SMMS users can provide insights about which products perform best for specific use cases, such as social media listening or analytics, and which tools work best together.
Top Rated Criteria
Products included in the 2019 Top Rated Social Media Management Tools list must have been in the top tier of their category TrustMap as of April 30th, 2019. To qualify for the Social Media Management Tools Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category. Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.