Today, we awarded the 2019 TrustRadius Top Rated badges for Social Media Monitoring Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.
Here are the winners:
Agorapulse is a social media management tool designed to support a business’s ability to manage Facebook, Twitter, Instagram, LinkedIn, and YouTube activity. Users can post content to these channels, provide community engagement, and download reports from a single dashboard.
Agorapulse also provides users with monitoring-specific features such as keyword searches, competitor analysis, and real-time tracking.
Over 90% of Agorapulse’s users on TrustRadius come from small and mid-size businesses, with many reviewers praising the high quality of Agorapulse’s customer service. Reviewers also appreciate the URL tracker, the publishing calendar, and the ability to upload many pieces of content at once.
“Agorapulse provides our Marketing Department a terrific platform to schedule all our social media content. Its intuitive interface allows us to create and preview a post from scratch which we can then either send instantly or schedule later across multiple platforms all at once. With tools like the URL Tracker, we are able to implement our own campaign details and subsequently monitor a post’s progress.– Joe Douglas | Senior Communications Officer | Wine and Spirits Company
Sprinklr Modern Engagement is the social media monitoring component of Sprinklr’s greater Social Media Management platform. It is designed to maintain a large company’s social media presence across multiple channels and websites, with more than half [61%] of Sprinklr users on TrustRadius coming from large enterprises including Nike and Microsoft.
It provides users with monitoring features such as keyword searches, sentiment analysis, broad channel coverage, and competitor analysis, and also offers a variety of publishing and marketing tools including content planning, audience targeting, and content marketing.
Reviewers on TrustRadius appreciate the ability to build custom dashboards with Sprinklr Modern Engagement, the in-depth data reporting and analysis, and the tool’s easy-to-learn interface.
“I think Sprinklr should be used for all large corporations who need an easy platform to conduct in-depth data analysis. The learning curve was quick and it was easy to create dashboards for other people in my department…Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be.”– Drake Hougo | Digital Media Manager | Education Management Company
Congratulations to the winners of the Top Rated Social Media Monitoring Tools Award!
What is Social Media Monitoring Software?
Social media monitoring tools “listen” to conversations across social media, tracking and analyzing information relevant to the user’s brand. For this reason, social media monitoring is also referred to as “social media listening.” These types of tools are typically used by marketing teams pursuing a social media content, or customer support strategy. These tools allow users to track customer sentiment across social platforms (e.g. Facebook, Instagram, or Twitter), track data such as brand and competitor mentions and select keywords, and present this information in a dashboard, feed, or via an alert system. When choosing a specific product, buyers should consider the particular channels and platforms that are relevant to their brand, and whether they intend to use the tools alone or in conjunction with a broader Social Media Management (SMM) suite. Although social media monitoring is a capability of many SMM Suites, many specialized monitoring tools support multi-measure analytics that may not be possible using a single suite.
Top Rated Criteria
Products included in the 2019 Top Rated Social Media Monitoring Tools list must have been in the top tier of their category TrustMap as of June 3rd, 2019. To qualify for the Social Media Monitoring Tools Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category. Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.