TrustRadius Top Rated
Today, we awarded the 2019 TrustRadius Top Rated badges for Video Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer.
Video platforms enable users to upload, store, manage, and publish video content. These solutions can also be called video players, video hosting platforms, and video clouds. One prominent use cases for video platforms is leveraging content for marketing purposes, such as lead generation, advertising, increasing brand awareness, and ultimately increasing conversion rates. Video platforms can also be used for sales enablement through creating and sharing sales videos such as product demos, help/training videos, or streaming online webinars. Most video platforms include these features; video creation and editing tools, video upload, video player editing tools, video sharing, subtitles, engagement analytics, metadata options, and data security capabilities. Some vendors offer additional capabilities such as customized CTA creation, mobile device compatibility, and APIs that allow users to design specific video player functionality.
A few things buyers should consider when searching for a video platform solution are the degree of security they will need, whether or not they are planning to edit videos inside or outside the platform, and whether or not they will need a video platform with mobile compatibility. For example, enterprises may require a platform with more advanced data protection capabilities than smaller companies.
Here are the winners:
Wistia is a video hosting platform that enables users to create, edit, post videos, and measure user engagement with the video content. This solution includes features such as tools to customize the video player (e.g. color, play button size, ability to include or exclude video settings), ability to create CTAs, password protection options, custom thumbnails, an API that allows users to create customized video elements, and Soapbox – a chrome extension that enables users to create and edit videos, and measure video engagement. Almost half (48%) of Wistia users on TrustRadius are from small businesses. Reviewers appreciate Wistia’s easy to use interface and the degree of customization available for both videos and the video player.
“Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more.Wistia is easy to learn—the interface is intuitive, and the features are straightforward. We’ve onboarded a number of new people to the team in the past year, and Wistia is one of the few software programs that doesn’t take long at all to explain. It just works the way you’d expect it to work.”
– Verified User | Director in Marketing | Computer Software Company
Vidyard is a video platform focused on helping marketers and sales teams leverage video content to increase lead generation and conversion rates. The video hosting service includes features such as video player personalization and customization tools, video hosting storage, real-time video engagement data (e.g. see where and from what devices customers are watching), video A/B testing, free video transcription, and integrations with popular CRM and marketing software such as HubSpot, Salesforce, Marketo, Google Analytics, and Adobe. A majority (54%) of Vidyard users on TrustRadius are from midsize businesses. Reviewers frequently highlight Vidyard’s API, easy to design CTAs, and performance analytics.
“We have leveraged Vidyard’s API to be able to call video in our email, landing page and social outreach to seamlessly integrate with 366 Degrees, our campaign execution platform…Our ability to monitor and measure video effectiveness in our campaigns has been a great asset to the organization….We like the ease of setting up Call to Action (CTA) and video capture landing pages in hours vs long extended setup of Video Assets for our campaigns.”
– Brad Banyas | CEO/Founder | Outsource Management Inc.
Vimeo Pro is a video hosting and marketing platform that enables users to work collaboratively, customize videos, and measure video engagement. Along with a video player and video hosting & management capabilities, Vimeo Pro offers users a range of features. These include multiple privacy settings (e.g. secure video sharing, viewer access permissions), collaborative video editing tools, social media video publishing, video and CTA customization, integrations with third party marketing software, live streaming capabilities, and analytics. A large portion (45%) of Vimeo Pro users on TrustRadius are from midsize businesses. Reviewers comment that Vimeo Pro has excellent video quality and strong customer support.
“If you’re a production house who does a lot of video work, Vimeo Pro is a MUST HAVE. There’s no loss in quality when uploading videos, the layout is easy to navigate and clean …The service, quality, and customer care that Vimeo offers its users is basically unparalleled. The support for our videos is fantastic – there’s no loss in resolution/compression…all of our videos are crystal-clear.”
– Verified User | Employee in Marketing | Design Company
Congratulations to the winners of the Top Rated Video Platforms Award!
Top Rated Criteria
Products included in the 2019 Top Rated Video Platforms list must have been in the top tier of their category TrustMap as of March 15th, 2019. To qualify for the Video Platforms Top Rated Award, products must have at least 10 reviews written within the past year, a TRScore of at least 7.5 out of 10, and must receive at least 1.5% of the traffic in their category. Every reviewer is verified and every review is vetted before publication. Products are plotted on the TrustMap based on end-user data, including users’ likelihood to recommend scores as well as buyer research patterns. To learn more about TrustMaps and Top Rated methodology, check out this page.