Best Marketing Automation Software for Small Businesses, Mid-Size Companies and Enterprises

December 30th, 2014
Best marketing automation 2014

In the fall of 2014, we announced the availability of the Marketing Automation TrustMap™,  a visual depiction of the best Marketing Automation software products as rated by users within each market segment – small businesses, mid-size companies and enterprises.

Unveiled in our first Buyer’s Guide for Marketing Automation Software, the TrustMap™ quickly helps marketers locate the solutions most closely aligned to their needs and most highly rated by their direct peer group. Each TrustMap™ depicts Marketing Automation products on two dimensions – likelihood to recommend ratings by users and the focus a product has on a given segment, as measured by the proportion of their customer base within that segment. All ratings come from authenticated reviews by end-users of the software on

The Marketing Automation Buyer’s Guide also distills pros and cons of each software product, as cited by software users in almost 400+ in-depth reviews, and also shares key data from over 10,000 individual product comparisons made by software buyers on

Because success is not solely contingent on software selection, the guide includes a discussion of key success factors for any Marketing Automation project, drawn from interviews with highly regarded marketing consultants.

“There are very few products which are truly one-size-fits-all. A small business has radically different requirements than those of a billion-dollar enterprise,” said Vinay Bhagat, CEO of TrustRadius. “Our TrustMap™ is the first of its kind analysis to provide software buyers with a pragmatic approach to identify the best-fit solutions based on market segment fit and user satisfaction. Our Buyer’s Guide is a great free resource for any serious software buyer.”

Brian Hansford, Director Client Services at Heinz Marketing Inc. agrees: “When customers are self-motivated to provide details on their experiences and insights, that unfiltered information is a powerful tool to help prospective customers identify the right solution for their requirements. I definitively recommend prospective marketing automation buyers to leverage the TrustMaps and Buyer’s Guide from TrustRadius in their vendor research and purchase decision.”

Best Marketing Automation Products for Small Businesses

TrustMap Marketing automation 2014

Based on user ratings and market segment focus, the Best Products within the Small Business segment (1-50 employees) are:

  • HubSpot (4.8 out of 5 average Small Business rating, 69% average segment focus)
  • Act-On (4.7 average Small Business rating, 53% segment focus)
  • Infusionsoft (4.3 average Small Business rating, 96% segment focus)
Strong Performers with high user satisfaction but a smaller proportion of Small Business customers are Oracle Eloqua and Pardot.

Best Marketing Automation Products for Mid-Size Companies

TrustMap Marketing automation mid size 2014

In the Mid-Size segment (51-500 employees), the Best Products are:

  • Marketo (4.2 average Mid-Size company rating, 60% segment focus)
  • Pardot (4.0 average Mid-Size company rating, 58% segment focus)
Strong Performers with high user satisfaction but a smaller proportion of Mid-Size company customers are Act-On, Eloqua, and HubSpot.

Best Marketing Automation Products for Enterprises

TrustMap Marketing automation enterprises 2014In the Enterprise segment (>500 employees), the Best Product is:

  • Eloqua (4.4 average Enterprise rating and 59% segment focus)

Strong Performers are Pardot, Marketo, Act-On (generally used as a departmental solution in large enterprises), and HubSpot.

The Buyer’s Guide to Marketing Automation Software is available here for free.

We’d love to hear your feedback on this guide. Did you find it helpful? How can we improve it?