B2B Connection

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Email Tracking Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Email Tracking Tools Sales email tracking tools tend to include a core set of email tracking metrics along with other capabilities that allow users to create, test, and monitor sales email campaigns. These tools help salespeople view overall email engagement by tracking metrics such as open rate, click through rate, and how far down an email prospects are reading. Sales email tracking tools are typically very easy to use and integrate with the user’s email application to provide email engagement information from inside the user’s inbox. They also don’t require any action either from the email sender or recipient in order to track an email and thus run ‘noiselessly’ in the background. Common sales email tracking tool features include email engagement metrics tracking, email templates, automated […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Web Analytics Tools. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Web Analytics Tools Web analytics tools enable businesses to track user activity and engagement on their website, and in some cases on social platforms and mobile applications as well. These tools track metrics such as number of active users, number of pageviews over a specified time period, conversion rates, number of onsite link clicks, how far users travel down the page, and average time on page. Some tools may specialize in one area of web analytics such as heatmaps and scroll maps, visitor recordings, A/B and split URL testing , and audience segmentation and personalization. There are also larger web analytics platforms that provide marketing, SEO, product, and sales teams with an overall view of user activity and engagement metrics. All of these tools aim to help businesses […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Content Management Systems. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Content Mangement Systems (CMS) Content Management Systems (CMS) allow users to create, publish, and manage digital content, typically on a website. However, more advanced CMS and/or Digital Experience Platforms (DXP) enable users to manage content across digital channels. Some popular CMS use cases are on content-heavy websites such as blogs, news sites, eCommerce sites, corporate sites, and intranets. While different types of CMS may have different areas they focus on, most include these capabilities; a WYSIWYG editor, content creation tools, content indexing, document format management, content versioning and archiving, and content publishing with templates or a wizard. More advanced CMSs may include other features such as the ability to create personalization rules based on site visitor activity or demographics that control which users see specific content. Here are […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Email Marketing Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Email Marketing Software Email marketing software helps businesses stay connected to their customer base, reach out to prospects, and, ultimately, drive sales. These products increase efficiency by enabling marketers to send out large batches of emails at once (e.g. promotional emails or newsletters), also referred to as ‘blast emails’, instead of requiring an individual to manually send each email. Email marketing tools also allow marketers to create segmented email lists, keep track of email subscribers, send out triggered emails, and set up email marketing campaigns sequences. Some products also include personalization capabilities that allow marketers to customize messages based on subscriber demographics or behavior. Other common email marketing software features include a drag and drop or HTML email editor, email templates, email A/B testing, email drip campaigns, CRM […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Ad Serving & Retargeting Platforms. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Ad Serving & Retargeting Platforms Ad serving & retargeting software is designed to help marketing teams expose customers and prospects to promotional content both on their own digital channels and on other sites. While ad serving solutions typically focus on displaying rich ad content to all site visitors, retargeting software uses visitor behavioral and intent data, collected onsite and offsite, to focus on more specific audience segments. Some ad serving & retargeting products allow marketers to use targeted promotional content on multiple different channels (e.g. websites, social media platforms, blogs, news sites, etc). Common ad serving & retargeting software features include ad campaign creation and deployment, multiple formats to display ads, sequenced ad targeting, integrations with ad exchanges, ad analytics and reporting, ad conversion tracking, ad […]

TrustRadius Top Rated Today, we awarded the 2019 TrustRadius Top Rated badges for Sales Intelligence Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores. Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Sales Intelligence Sales intelligence software is used by sales and marketing teams to collect and analyze information on new and already established leads. These tools help to strategically build the pipeline with in-depth information on prospects, track and record customer and prospect interactions, create lead lists, conduct lead scoring, provide context for lead nurturing, and determine when leads are ready for a conversation with a salesperson. Most sales intelligence tools either feed contact data into the user’s CRM, or serve as a data repository for collecting prospect contact, demographic, firmographic, and technographic information. As with any database, the quality and freshness of the data is a paramount concern, and is a key consideration when purchasing sales intelligence software. Another factor to consider is the size of the contact […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Predictive Analytics Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right predictive analytics software based on your needs and current industry trends. Overall Top Rated Alteryx Analytics SAS Advanced Analytics Anaconda MATLAB RStudio Top Rated by Enterprises Alteryx Analytics SAS Advanced Analytics IBM SPSS Anaconda MATLAB RapidMiner Studio RStudio Top Rated by Mid-Sized Companies Alteryx Analytics SAS Advanced Analytics IBM SPSS Anaconda RStudio What is predictive analytics software? Predictive analytics software is a category of tools that use statistical models and machine learning techniques to identify the likelihood of future outcomes based on historical data. The quality of data is key to producing reliable results. For example, to make predictions about what customers are likely to buy in the future, it’s essential to have detailed data on what they have bought in the past, attributes of purchased products, etc. Provided there is adequate high-quality data, predictive models are created […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Functional Testing Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right functional testing software based on your needs and current industry trends. Overall Top Rated Selenium TestComplete Sauce Labs Top Rated by Enterprises Selenium TestComplete Sauce Labs Top Rated by Mid-Sized Companies Selenium HP UFT TestComplete Top Rated by Small Businesses BrowserStack What are functional testing tools? In agile and DevOps environments, automated testing is an integral part of the product development process where the software is tested automatically to make sure that it conforms to the requirements. Test processes run continuously and are fully integrated with development and delivery. Unit, functional and nonfunctional testing are run automatically and are orchestrated by continuous integration and delivery tools. Functional testing is one flavor of testing, but is perhaps the most costly and time-consuming step in continuous testing. Functional testing is often referred to as “black box testing” as this kind […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Rapid Application Development / Low Code Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right rapid application development software based on your needs and current industry trends. Overall Top Rated Appian OutSystems Nintex Workflow Platform Mendix Oracle Application Express KiSSFLOW Top Rated by Enterprises Quick Base Nintex Workflow Platform Oracle Application Express Mendix KiSSFLOW Top Rated by Mid-Sized Companies OutSystems Mendix Oracle Application Express KiSSFLOW Nintex Workflow Platform Top Rated by Small Businesses OutSystems Mendix What is low code software? Traditional code-centric software development is complex with long development cycles that inhibit development agility. Both low code and no code platforms are designed to solve this problem. Low code / no code application development framework options rely on graphical user interfaces (GUIs) allowing business users to design complex applications without having to learn complex computer languages. The ability for non-coders to build powerful applications without having to learn complex […]

Today, we awarded the 2018 TrustRadius Top Rated badges for NoSQL Databases. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right NoSQL database based on your needs and current industry trends. Overall Top Rated Cassandra Redis MongoDB Amazon DynamoDB Top Rated by Enterprises Cassandra Redis Amazon DynamoDB Couchbase Data Platform Top Rated by Mid-Sized Companies Cassandra Redis Couchbase Data Platform HBase Top Rated by Small Businesses Redis IBM Cloudant What are NoSQL databases? Traditional relational databases store data in highly structured tabular form, with multiple rows and columns. While these data stores are highly flexible, easy to maintain, and effective for data stored on a single server, they do not scale very well in a distributed system. Distributed systems using inexpensive storage and processing power are often used in environments where there is a need for high availability and speed. NoSQL databases are designed to be used across large distributed systems. They are notably much more scalable and much faster at handling […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Relational Databases. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right relational databases based on your needs and current industry trends. Overall Top Rated Microsoft SQL Server Oracle Database Oracle Database 12c DB2 Sequel Pro Top Rated by Enterprises Microsoft SQL Server Oracle Database Oracle Database 12c DB2 Top Rated by Mid-Sized Companies Microsoft SQL Server Amazon Relational Database Service Oracle Database 12c SQL Developer Top Rated by Small Businesses Microsoft SQL Server MySQL Sequel Pro What are relational databases? Many new database types have emerged in the last 10 years, including Hadoop, NewSQL, and NoSQL. But the primacy of the standard, relational database workhorse remains in place. Relational databases continue to be a critical component of data architectures. Relational databases differ from other database types in that the data is stored in a highly structured form that still forms the foundation for information infrastructure in most organizations. A relational […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Platform-as-a-Service Solutions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right PaaS solution based on your needs and current industry trends. Overall Top Rated Microsoft Azure OpenShift Heroku Mendix Google App Engine AWS Elastic Beanstalk AWS Lambda Top Rated by Enterprises Microsoft Azure OpenShift Mendix AWS Elastic Beanstalk AWS Lambda Salesforce App Cloud Top Rated by Mid-Sized Companies Mendix Google App Engine Salesforce App Cloud AWS Elastic Beanstalk AWS Lambda Top Rated by Small Businesses Heroku OpenShift Mendix Google App Engine Oracle Cloud Platform What is Platform-as-a-Service? Platform-as a-Service (PaaS) is a category of cloud computing services that provide a computing platform and a solution stack as a service. It is a set of tools and services designed to make coding and deploying applications much more efficient. A PaaS platform can be a very good way to develop scalable web applications with modest up-front investment. The emergence of PaaS is […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Web Analytics Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right web analytics tool based on your needs and current industry trends. Overall Top Rated Google Analytics Adobe Analytics Matomo (formerly Piwik) Mixpanel Google Analytics Premium AT Internet StatCounter Woopra Top Rated by Enterprises Adobe Analytics Google Analytics Mixpanel Google Analytics Premium Top Rated by Mid-Sized Companies Google Analytics Adobe Analytics Google Analytics Premium Kissmetrics Top Rated by Small Businesses Google Analytics Google Analytics Premium StatCounter Woopra What are web analytics tools? Web analytics tools are used to understand how people are interacting with your website so that you can optimize the experience for visitors. Some tools in this space have evolved to track other online interactions as well, such as how people interact with social media and mobile apps. Web analytics tools provide reporting and analysis capabilities that can help you diagnose and improve the effectiveness of your […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Enterprise Video Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right enterprise video platform based on your needs and current industry trends. Overall Top Rated Vimeo Pro Vidyard Wistia Top Rated by Enterprises Kaltura Brightcove Vidyard Top Rated by Mid-Sized Companies Vimeo Pro Vidyard IBM Cloud Video Wistia Top Rated by Small Businesses Vimeo Pro Brightcove Vidyard What are enterprise video platforms? Enterprise video platforms provide a suite of tools designed to help you effectively leverage video content in your business, whether video is the product you sell, the vehicle you use to advertise your product, or a method of training. These platforms allow you to upload, store, and distribute (or in some cases, live stream) video content to customers and/or employees in a more personal, engaging format. Some products are geared towards particular internal or external use cases, while others are more flexible, with a broad gamut of […]

Today, we awarded the 2018 TrustRadius Top Rated badges for System Monitoring Software.  The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right system monitoring software based on your needs and current industry trends. Overall Top Rated ConnectWise Automate Nagios Ivanti Endpoint Manager Kaseya Virtual System Administrator (VSA) LogicMonitor Top Rated by Enterprises Nagios Ivanti Endpoint Manager Top Rated by Mid-Sized Companies Microsoft System Center Configuration Manager LogicMonitor Kaseya Virtual System Administrator (VSA) Top Rated by Small Businesses ConnectWise Automate Pingdom What is system monitoring software? System monitoring software provides tools that help you manage and monitor the performance of all your technology solutions in one place, which can include networks and applications or devices such as servers, computer systems, printers, storage, and even mobile devices. These systems generally support IT professionals in accessing and analyzing the health of all computing systems, whether they are on-site or remote. System monitoring software can send alerts if failures, slow downs, or other downtime […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Workforce Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores.  Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right workforce management software based on your needs and current industry trends. Overall Top Rated Kronos Workforce Ready UltiPro Ceridian Dayforce Beeline VMS Top Rated by Enterprises UltiPro Kronos Workforce Ready Ceridian Dayforce PeopleMatter TimeForce Top Rated by Mid-Sized Companies Kronos Workforce Ready UltiPro Beeline VMS PeopleMatter What is workforce management software? Workforce management software provides tools to help you maximize your workforce by efficiently planning, managing, and analyzing employee-centric processes such as staffing, time and attendance, PTO, compliance with labor laws, etc. Many solutions are geared towards particular industries and/or employee time configurations (hourly, or salaried, or both) with the corresponding tools required to manage employees effectively. In addition to scheduling shifts and tracking employee attendance, workforce management systems can also be used to forecast labor demands and report on the efficiency of your staff.  Workforce management solutions […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Enterprise Resource Planning (ERP) Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right ERP software based on your needs and current industry trends. Overall Top Rated SAP ERP Microsoft Dynamics NAV SAP Business One Microsoft Dynamics AX Sage Intacct Infor ERP Oracle ERP Cloud Oracle Financials PeopleSoft Financials Deltek Vision Top Rated by Enterprises SAP ERP Oracle ERP Cloud Oracle Financials PeopleSoft Financials SAP Business One Microsoft Dynamics NAV Top Rated by Mid-Sized Companies Microsoft Dynamics NAV SAP ERP SAP Business One Microsoft Dynamics AX Oracle ERP Cloud Epicor Prophet 21 PeopleSoft Financials Deltek Vision Top Rated by Small Businesses SAP Business One Sage Intacct Microsoft Dynamics NAV Microsoft Dynamics GP What is ERP software? ERP software handles all the resources required to make ship and account for customer orders. It does this by integrating all the information flowing through the various departments of a large complex organization. This […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Telephony and VoIP Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right VoIP software based on your needs and current industry trends. Overall Top Rated Genesys PureConnect 8×8 NICE inContact CXone Google Voice Cisco Unified Communications Manager (Call Manager) Nextiva UberConference Top Rated by Enterprises Genesys PureConnect NICE inContact CXone Cisco Unified Communications Manager (Call Manager) Google Voice Top Rated by Mid-Sized Companies RingCentral Genesys PureConnect Jabber 8×8 Cisco Unified Communications Manager (Call Manager) Google Voice UberConference Top Rated by Small Businesses RingCentral Google Voice UberConference ShoreTel  What is telephony & VoIP software? Voice Over Internet Protocol (VoIP) technology eliminates the need for conventional landlines and makes it possible to transmit voice, video, and media communications through an internet connection by using your smartphone, tablet, laptop, or VoIP conference phone. VoIP is the underlying technology that powers Unified Communications systems, which provide a fully integrated internal communication structure across […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Ecommerce Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right ecommerce platform based on your needs and current industry trends. Overall Top Rated BigCommerce Shopify Salesforce Commerce Cloud Episerver Digital Commerce WooCommerce Top Rated by Enterprises Salesforce Commerce Cloud Episerver Digital Commerce Top Rated by Mid-Sized Companies Salesforce Commerce Cloud Shopify Episerver Digital Commerce Magento Open Source (formerly Community Edition) Top Rated by Small Businesses BigCommerce Shopify WooCommerce What are ecommerce platforms? Ecommerce platforms provide a software solution for vendors who want to sell products and services online. The core components of ecommerce software include an online storefront, shopping cart capabilities, and a system for processing payments. The online storefront (or ecommerce website) is a site where customers can go to browse through products and compare details and pricing. Shopping cart capabilities allow customers to place items they want to buy in a virtual cart, so that they can […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Customer Success Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right customer success software based on your needs and current industry trends. Overall Top Rated Gainsight Pendo.io Intercom Totango ClientSuccess Top Rated by Mid-Sized Companies Gainsight Pendo.io Intercom ClientSuccess Top Rated by Small Businesses Pendo.io Woopra What is customer success management software? Customer success management (CSM) software is designed to give you the tools you need to assess customer health, drive retention, and build brand advocacy. Through a deeper understanding of how your customers are using your subscription products or services, CSM solutions can help you identify low engagement customers who may be at risk of canceling, so that you can intervene proactively to keep their business. Likewise, these systems can help you identify customers who are very active, where there may be an opportunity to upsell them on more capabilities or ask them to share their experience […]