B2B Connection

Today, we awarded the 2018 TrustRadius Top Rated badges for Contact Center Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right contact center software based on your needs and current industry trends. Overall Top Rated Genesys PureConnect Tenfold Five9 Virtual Contact Center NICE inContact CXone Top Rated by Enterprises Genesys PureConnect NICE inContact CXone Tenfold Top Rated by Mid-Sized Companies Genesys PureConnect Five9 Virtual Contact Center Tenfold Genesys PureEngage What is contact center software? Contact center software provides robust customer care tools and features that can be scaled and customized across all your support channels such as phone, email, instant messaging, text, social media, and self-service portals. Contact center solutions support multiple channels of service communication, but each mode is typically managed by a separate system and sometimes even adheres to unique business processes or procedures. Despite the advantages of multi-channel tools, contact centers are usually implemented as a phone-first solution for businesses. These solutions can handle large call […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Help Desk Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right help desk software based on your needs and current industry trends. Overall Top Rated Spiceworks Salesforce Service Cloud Freshdesk Oracle Service Cloud TeamSupport LiveAgent Top Rated by Mid-Size Companies Spiceworks Salesforce Service Cloud Freshdesk Oracle Service Cloud TeamSupport LiveAgent Top Rated by Small Businesses Freshdesk TeamSupport LiveAgent Kayako What is help desk software? Help desk software, which may sometimes also be referred to as customer service, service desk, or customer support software, provides the tools you need to organize your customer service activities and consolidate your interactions into a singular, ticket-based system. This software can help you create one place where customers can request help from support agents or find answers on their own in a self-service knowledge base. Many help desks integrate with CRM, live chat software, and phone systems to create a suite of tools to […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Survey and Form Building Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right survey tool based on your needs and current industry trends. Overall Top Rated Qualtrics Google Forms Typeform Formstack GetFeedback FormAssembly AskNicely Top Rated by Enterprises Qualtrics Google Forms Inquisium FormAssembly Top Rated by Mid-Sized Companies Qualtrics Typeform Formstack QuestionPro AskNicely Top Rated by Small Businesses Qualtrics Wufoo Typeform FormAssembly AskNicely What are survey tools? Survey and form building tools allow you to create and distribute online questionnaires and analyze responses and feedback. Typically, web forms are used to gather information which will be stored in a database for analysis. Using the form building features, you can create and format customized surveys to send via email or embed on your website. More robust survey platforms include tools to distribute surveys, collect responses, and analyze results built in. There are also survey tools that simply allow for data […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Talent Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right talent management software based on your needs and current industry trends. Overall Top Rated UltiPro Workday Human Capital Management Oracle HCM Cloud Saba PeopleFluent Mirror Suite for Talent Management Top Rated by Enterprises Workday Human Capital Management UltiPro Oracle HCM Cloud Cornerstone OnDemand Saba PeopleFluent Mirror Suite for Talent Management Top Rated by Mid-Sized Companies UltiPro Oracle HCM Cloud Kenexa PeopleMatter PeopleFluent Mirror Suite for Talent Management What is talent management software? Talent management suites are designed to effectively track and coordinate all the HR activities that take place during the lifecycle of an employee, ranging from recruiting and onboarding to training, performance reviews, PTO, compensation adjustments, etc. Talent Management suites contain a combination of tools for performance management, recruiting, corporate learning, incentive/compensation planning, workforce analytics, and/or employee engagement. Main benefits of using talent management software Talent management […]

Today, we awarded the 2018 TrustRadius Top Rated badges for SEO Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores.   Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right SEO tool based on your needs and current industry trends. Overall Top Rated SEMRush Conductor Searchlight Screaming Frog SEO Spider Yoast WordPress SEO Plugins Ahrefs Site Explorer Majestic SEO Top Rated by Enterprises Conductor Searchlight Google Search Console Top Rated by Mid-Sized Companies SEMRush Conductor Searchlight Screaming Frog SEO Spider Yoast WordPress SEO Plugins Ahrefs Site Explorer Majestic SEO Top Rated by Small Businesses SEMRush Screaming Frog SEO Spider Yoast WordPress SEO Plugins Ahrefs Site Explorer BrightEdge Conductor Searchlight Google Search Console What is SEO? Search Engine Optimization (SEO) is a method of driving free or organic traffic to your website by optimizing your headers, web copy, and metadata tags to index your site and drive it to the top of the search results on engines such as Google or Bing. SEO tools provide you with features designed […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Email Marketing Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. Here are the winners in each segment, listed in order of research frequency on TrustRadius. We have also provided insights on how to pick the right email marketing software based on your needs and current industry trends. Overall Top Rated MailChimp Bronto Marketing Platform SendGrid Marketing Email ActiveCampaign Emma GetResponse Robly Top Rated by Mid-Sized Companies MailChimp Bronto Marketing Platform Sailthru Campaign Monitor Emma Top Rated by Small Businesses MailChimp SendinBlue SendGrid Marketing Email ActiveCampaign Emma GetResponse Robly What is email marketing software?   Email marketing software is a business staple, and is constantly evolving to keep pace with marketing trends. Leveraging email is critical for distributing content, nurturing leads, enabling outbound sales and supporting an account-based approach. Email marketing software enables these strategies by providing a way to individualize marketing efforts, with the efficiency of sending those messages in a bulk, batched, or triggered format. Email marketing solutions integrate with other popular business systems, primarily CRMs, to streamline your marketing efforts and effectively […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Sales Intelligence Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Sales intelligence tools allow sales teams to stay on top of prospect and client data. These products aim to make salespeople more productive by updating/augmenting account and contact data and surfacing details that can help reps qualify leads or provide context for a conversation. They (typically) integrate with the user’s CRM, email inbox, social networks, and web browser. It’s important for sales intelligence tools to be convenient to access and easy to use, as well as provide accurate data. Reviews provide buyers with insight into these areas from sales reps, managers, and marketers who use sales intelligence tools to build a pipeline. Feedback from users who have experience with more than one sales intelligence tool is particularly valuable, since they’re able to compare products head to head and explain where products can be used in combination. Here are the winners: Overall Top Rated ZoomInfo […]

Today, we awarded the 2018 TrustRadius Top Rated badges for IT Service Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. IT Service Management (ITSM) is a process-based practice intended to align the delivery of information technology (IT) services with needs of the enterprise, emphasizing benefits to customers. The main focus is to deliver satisfactory service to the end user customer. ITSM involves a shift from managing IT as stacks of individual components to focusing on the delivery of end-to-end services using best practice process models. From a software product standpoint, ITSM tools focus on the specific area of what most users think of as service desk to streamline service delivery within the IT domain. Here are the winners: Overall Top Rated ServiceNow ServiceNow is a single cloud-based platform designed to improve IT service levels by offering automated and trackable workflows for companies. IT teams can use the software to customize help desk features and track requests on the dashboard, and other departments can […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Collaboration Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Collaboration software makes it easier and faster for teams to work together on professional projects. Companies use collaboration software to maintain efficient and convenient communication, manage projects and tasks, and share files. This can be especially helpful during bottleneck processes such as sending/receiving feedback and approvals. Collaboration tools work best when they are widely adopted and integrated with other channels of communication (like email) and systems of record. It is important to understand your options when selecting collaboration software, as products in this category take different functional approaches to collaboration, from coordinating projects/tasks to sharing and editing documents to UCaaS. Reviews from other users like you can help you understand which features and capabilities are in line with your needs, and how well different collaboration tools may fit into your company’s culture and tech stack. Here are the winners: Overall Top Rated Atlassian Confluence Confluence is […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Core HR Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Core Human Resource (HR) Software, or Human Resource Management Systems (HRMS), encompasses benefits administration, personnel tracking, and payroll. These systems are also referred to as back-end HR systems since they help manage key administrative HR tasks, and are essentially the employee system of record. These core tasks are distinct from strategic HR tasks like performance management, recruiting, talent management, and learning management. Core HR Software streamlines communication between HR and employees through storage and management of crucial data such as employee personal information, payroll, assets, attendance, and reporting. HR vendors are beginning to integrate recruiting, talent and performance management capabilities into existing Core HR software, creating Human Capital Management (HCM) suites. Here are the winners: Overall Top Rated Workday Human Capital Management Workday Human Capital Management is a cloud-based HR and finance system that offers staffing, self-service, reporting, and analytics services for medium and large […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Corporate Learning Management Systems. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Corporate Learning software caters to internal (employee) and/or external (customer) training. Some products in this category are designed for distribution of content, engagement tracking, and reporting, while other products allow users to create or customize content. Other Corporate Learning tools provide a library of pre-made content and assessments for particular industries, technologies, or certifications. The best fit for your company will depend on factors like the size of your training department, resources available to create custom content, frequency of training, subject matter, and type of employees being trained. Reviews from business leaders, trainers/content authors, managers, and employees can provide the full range of perspectives on these products, from how easy it is to update courses and how well they track compliance, to how engaging courses are for trainees. Here are the winners: Overall Top Rated Articulate Storyline Articulate Storyline empowers individual managers and […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Social Media Management Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Social Media Management Tools make it easier for businesses to successfully engage their audience across various social channels. These tools consolidate multiple accounts into a single dashboard, allowing brands to manage their social media presence across channels and teams, from one platform. Social media management platforms are suites that provide features for multiple use cases, including: monitoring for brand mentions or other keywords, posting to multiple channels, responding to inquiries, running marketing campaigns, managing paid advertising on social channels, and measuring the success of social media campaigns. Many platforms started out with core competencies in one of the above capabilities, and later expanded to add additional capabilities as vendors aimed to become a single platform solution. (Though many companies continue using multiple social media tools). A few key factors that differentiate social media management products include whether and how well they function for […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Marketing Automation Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Marketing Automation software allows marketers to scale inbound and outbound marketing efforts by automating their digital communication workflows, using demographic and behavioral data to personalize the audience, content, and timing of their messages. Products in this category typically have email marketing at their core, but they also include tools to manage campaigns on other channels (like social and mobile), to publish web content (blogs, landing pages, etc.), to analyze engagement with content, and to update the sales and marketing system of record–either via a built-in CRM in the case of tools for smaller businesses, or via an integration to Salesforce, Microsoft Dynamics CRM, SugarCRM, etc. Because Marketing Automation is a well-established category, many products tout similar features and value propositions. However, they differ greatly when it comes to campaign complexity, scalability, reporting capabilities, and ecosystem, i.e. their ability to integrate with the rest of […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Customer Relationship Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Customer Relationship Management (CRM) Software supports an approach to customer interactions in which businesses record the entire customer journey from the first point of contact to after a sale. CRM products aim to optimize marketing, sales, and customer service efforts by providing a central database–or a “single source of truth”–with features to track, monitor, and analyze people, companies, and activities/communications. Since this is a very established space, vendors’ value propositions all sound pretty similar. However, CRM products tend to be geared towards companies of different sizes (with different needs for user permissions and database size), and differ vastly in terms of price, reporting capabilities, integrations, and user-friendliness. Reviews from other organizations like your own can provide helpful insight, especially since user adoption is key to reaping the benefits of a CRM system. Here are the winners: Overall Top Rated Salesforce With 1,776 ratings […]

Today, we awarded the 2018 TrustRadius Top Rated badges for A/B Testing and Personalization Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. A/B testing is the process of comparing two versions of a single variable by testing the response to variable A, against variable B, to determine which is more effective. A/B testing, or split testing, divides web traffic among multiple versions of a webpage and determines which version of the page performs better at achieving desired outcomes, including signups, purchases, conversions, or increased traffic. A/B testing tools promise to allow users to create, launch and measure tests on their website more easily, and more independently of the IT department. More advanced products allow for segmentation, targeting and personalization, which involve understanding which variations or content perform best among different site visitors based on demographics or behavior, serving up optimal content for different segments, and even delivering personalized experiences. Tools differ in price, level of sophistication, and ease of use for non-technical users.   […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Data Center Backup Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. As data centers grow in complexity, data center backup software is increasingly crucial. Modern data backup solutions must be virtualization-aware, and have data protection that covers physical/virtual servers, databases, enterprise applications including SaaS products, mobile endpoints and public infrastructure platforms. Modern data center backup tools typically utilize the cloud, backing up encrypted data automatically, which is de-duped before being stored in a secure location. The following products are all broadly similar, if not identical. Beyond core backup and replication functionality, vendors sometimes create additional differentiation around factors like cost, usability, and quality of customer service and support. Here are the winners: Overall Top Rated Veeam Backup & Replication Veeam Backup & Replication Software is a data center backup solution providing recovery and protection of data for virtual, physical, and cloud workloads. Users praise the speed and simplicity of the backup creation process, and the […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Business Process Management Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, company size, popularity, site traffic, or status as a TrustRadius customer. Business process management brings together a systematic method of managing business processes. The overarching goal is to improve process efficiency to gain competitive advantage through reducing costs, reducing response times and increasing revenues. The goal is primarily about gaining business efficiencies by optimizing business processes across the organization. The search for improved efficiency is not new, but what distinguishes BPM is that the processes to be optimized are typically cross-functional and frequently cross company boundaries too. BPM products come in several different varieties from simple workflow, to full-scale BPM, to low-code app development platforms. Here are the winners: Overall Top Rated Pega Platform Pega Platform is a comprehensive, unified BPM suite, most suitable for larger enterprise customers. It includes case management, predictive features, and also has strong mobile capabilities. The company has also built a series of marketing applications that run on top of the […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Time Tracking Software. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Time tracking and scheduling apps are used to record and analyze time spent by contractors and remote workers on projects and tasks, as well as to create schedules for hourly employees and track hours worked. They allow users to monitor and optimize productivity and expenses, create reports, and generate invoices. On a basic level, they replace paper schedules and timesheets. Data collected includes employee names, dates, and times with pay rate, location, department, and project. The goal of time tracking systems is to allow companies to accurately distribute resources, calculate payroll estimates, and report how employee time is spent. Some of the products in this category are geared towards employers who need to manage employee time on projects/shifts, whereas others are geared towards freelancers and consultants who need to record time worked and expenses so that they can invoice their employers. Here are the […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Customer Experience Management Platforms. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Customer Experience Management (CXM or CEM) Platforms take a myriad of approaches to improving interactions with customers–from collecting and analyzing customer feedback, to unifying customer data across channels/touchpoints and providing personalized content–so products in this category do not have directly comparable features. Their core competencies range from surveys to help desks, A/B testing and personalization, usability testing, and user onboarding. But they all share the goal of helping you increase customer satisfaction and foster a positive relationship with your brand. Different tools may be right for you depending on whether your focus is the pre-purchase experience, the post-purchase experience, or both, and whether you plan to execute CXM initiatives that are more productized or more service-based. Reviews can help you dig in to really understand which products are being used by companies of different sizes and industries, and by different departments and roles […]

Today, we awarded the 2018 TrustRadius Top Rated badges for Business Intelligence Tools. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Business Intelligence emerged with the development in the 1980’s and 1990’s of data warehouses and OLAP processing that enabled extraction and viewing of data from multiple points of view. Business Intelligence has developed rapidly since then, and the importance of “big data” in gaining competitive advantage in today’s economy has made the technology more critical than ever. Data discovery and visualization tools have shifted the emphasis away from centralized, legacy systems with an emphasis on data governance, towards a more agile approach providing ad-hoc data exploration and intuitive visual renderings of data. As in other technology domains, there has also been a gradual shift to the cloud, along with an emphasis on tools for the general business user, rather than IT or data modeling experts. An increased emphasis on data discovery, agility and business user self-service is evident in all of the following tools. […]