Millennials: The New Decision Makers In B2B Software

Millennials: The New Decision Makers in B2B Software

Millennials are used to being considered the ‘others.’ They have negatively been seen as self-absorbed and entitled from older generations. Why? We do things differently than older generations, we think differently, and we were shaped differently. But the fact is we are no longer the “others” in the workplace. We are the ones driving business and consumer behavior. We are the up-and-coming executives, experienced developers, and buyers. Lastly, we are the driving force of growing businesses. One key trait of millennials is that they love sharing and reading (or watching) others’ opinions. Millennials publicize their opinions on everything. Their thoughts…

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2019 TrustRadius Top Rated Awards: What They Are And What They Mean For You

2019 TrustRadius Top Rated Awards: What They Are and What They Mean for You

TrustRadius will be awarding the Top Rated products within popular categories. This award is based entirely on user feedback via reviews. This means that these awards are based on your personal accounts of the products as professionals who use them day in and day out.   How Exactly Are Top Rated Products Chosen? There are three key criteria behind which products earn the Top Rated award for a category: 1. Recency: To receive an award for 2019, products must have at least 10 reviews written or updated in the past 12 months.This ensures enough users have shared feedback recently about…

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How A Small Business In The Fitness Industry Used Reviews To Build Its Tech Stack

How a small business in the fitness industry used reviews to build its tech stack

From web developer to circus studio co-founder Alison Headley is a web designer with 20 years of experience. She’s no stranger to technology, but up until last year she didn’t really have any experience running a business. What she did have was a passion for aerial and circus arts.  Two years ago, Alison became a rigging apprentice at an aerial studio in St. Louis. For a year, when she wasn’t coding web pages, she was learning how to safely hang aerial hoops, silks, and trapeze equipment to hold the weight of a human. During that time, Alison and her rigging…

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Buying New Software At Work Is Hard, But These  Professionals Have A Secret Weapon, And They’re Willing To Share It With You

Buying new software at work is hard, but these professionals have a secret weapon, and they’re willing to share it with you

Do you struggle with picking the right technology product for your business? Cutting through marketing noise, figuring out how products are actually different from each other, checking in on some of the claims from sales reps, making sure you’re investing in the right choice for your organization or making the case internally to ensure the check gets signed are just some of the challenges you might face. Reviews could be the secret to vanquishing your buying process blues. Buy Right: Using reviews to make better buying decisions TrustRadius recently hosted our first-ever buyer webinar. We hosted three buyer panelists: Chris…

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How To Work Around Biased B2B Information Sources

How to Work Around Biased B2B Information Sources

B2B Tech Buyers are Wary of Biased Information Sources As a B2B technology buyer, you seek sources you can trust to give you the full scoop on a product -- how to use it as a secret weapon, all of its shortcomings, how well it plays with other tools, and what kind of ROI you can expect. You’re looking to feel secure in your choice. You know there’s no magic bullet -- and you wouldn’t trust any source that claimed to be one. In fact, according to a recent survey we did of 438 B2B technology buyers, the average buyer…

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IT Buyers Trust Hands-On Experience Above All Else

IT Buyers Trust Hands-On Experience Above All Else

IT professionals want hands-on experience before they buy new products, but look to both vendors and peers for insights to guide evaluations. As an IT professional, you likely evaluate new software tools through a different lens than other leaders in your company. Of course, in any new system, individuals across all roles care about how well it can meet your company’s needs now, and in the future, and how quickly you’ll be able to see results. But because you intimately understand the complexities of technology, and because you will probably be more hands-on during implementation, integration, and troubleshooting, you take…

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Are Paid Reviews Biased? Not In B2B

Are Paid Reviews Biased? Not in B2B

Fake reviews have become a significant issue in the B2C world. To ensure reviews are authentic and unbiased, many consumer sites have banned the use of incentives, or in the case of Yelp, even prohibited businesses or third parties from asking customers to write reviews. These moves were driven by research that showed offering rewards or free products in exchange for reviews resulted in higher ratings. This has led to a perception among B2B buyers that the same is true for reviews of business technology. Yet in the B2B world, the opposite is actually true—invitations with small incentives actually lead…

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How To Spot A Fake B2B Review

How to Spot a Fake B2B Review

There has been an explosion of news coverage around fake consumer reviews. As product reviews play an increasingly important role in buyers’ decision-making process, sellers are doing what they can to play the game—or game the system. Recent stories by BuzzFeed and the Washington Post dig into fake review schemes that Amazon sellers can (and sometimes must) buy into, paying for a slew of 5-star reviews of their product—or 1-star reviews of competitors’ products. For certain types of products on Amazon, as few as 33% of reviews of the top 10 products appear legitimate, according to an analysis in the…

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Skeptical MarTech Buyers Look For Proven ROI

Skeptical MarTech Buyers Look for Proven ROI

When the tables are turned and they’re the ones buying something, marketers turn to peers before making a decision. As a marketer, you’re savvy to all the strategies that go into transforming leads into customers, and the tools you choose for your business are an essential part of your craft. But your own expertise in attractive branding and slick messaging may give you pause when it comes to shopping for those tools. You know how to sell the benefits of your product or service effectively, which makes you hyper-aware of being sold to by other vendors. So how do you…

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2018 B2B Buying Disconnect Report: Tech Buyers Crave Greater Transparency From Vendors

2018 B2B Buying Disconnect Report: Tech Buyers Crave Greater Transparency from Vendors

Many B2B technology vendors claim to be buyer-focused and even “customer-obsessed” in their marketing, sales and product strategies. But in reality, most vendors fall short. Buyers don’t trust vendors to tell them the whole truth about their products, and it isn’t always easy for buyers to connect with customers who have relevant experience. Read on for tips and insights from the 2018 B2B Buying Disconnect Report on how your peers are navigating the buying process, including which resources they use to make confident purchase decisions, and why. Buyers Need the Whole Truth to Feel Confident Making a Purchase When you…

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Worried About Bias In Star Ratings? Us Too.

Worried About Bias in Star Ratings? Us Too.

One of the main reasons B2B technology buyers like you come to TrustRadius is to find unfiltered and unbiased product feedback from real users. Our research shows that while buyers rely on vendors for information during the purchase process, they also know vendors aren’t always forthcoming about a product’s limitations. That is a primary reason why buyers use peer review sites like TrustRadius to get the full picture and ensure they are making the right decision. When it comes to B2B technology decisions, often thousands if not millions of dollars — and someone’s career — are on the line. We…

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Don’t Forget These Two Things: Buyers Recall Different Priorities Before & After Purchasing

Don’t Forget These Two Things: Buyers Recall Different Priorities Before & After Purchasing

Generally, no product wins on all dimensions. When you’re shopping for business software, you’re probably weighing reality against a set of ideal criteria, and preparing to make a few trade-offs. You might not get all the bells and whistles if you have a tight budget, for example. Or the product that’s easiest to use may not have all the features you want. But what’s important to you before you make a purchase may not align exactly with your future self—the one that has to deal with making the product work for your organization. We recently asked buyers at two different…

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