B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to…

The amount of data storage required by companies is vast, and only going to continue to grow. Data warehouse storage…

Communication is key for all relationships, especially your customer relationships. You want your consumers to always be able to reach…

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience…

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped…

Customer service is the most powerful way a company can grow. It’s especially integral for the success of sales and…

Small businesses will go far if they have amazing customer communication. If you want to keep fostering strong customer connections…

Having a website today means managing programs, data, and databases: you can’t even think of them all at once.  You…

Web Accessibility has become an important agent for equality on the internet. How else would you expect those with visual…

The progress of the modern world increases the power and necessity of the internet with each passing day. Businesses use…

When you create a website as an individual, startup, or small business web accessibility isn’t always at the top of…

Web accessibility is a concept that can revolutionize your company’s connection with consumers in unfathomable ways. Web accessibility standards can…

Digital viruses are extraordinarily expensive. The most costly virus in history cost an inflation-adjusted $52 billion. Every year, businesses spend…

Backing up data as a part of your organization’s insurance policy or industry regulations entails more than just making a…

The home landline may be on its way out, but analog telephones are still alive and well in the business…

Today, if you search for firewalls, you will see a combination of hardware and software firewalls marketed to small and…

Security breaches are up 67% over the last 5 years, according to Accenture. The rise in breaches indicates a growing…

In a world dominated by Microsoft, Oracle, and Amazon, it’s easy to overlook the bounty of free database management tools.…

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Imagine tracking, automating, and provisioning faster and more…

Organizations in many sectors use cloud management to optimize data, infrastructure, and services on the cloud. Cloud management techniques also…