The Big 4 Tech Companies, Ranked From Most To Least Trusted

The Big 4 Tech Companies, Ranked From Most to Least Trusted

Big tech has played a starring role in the trust crisis. Amazon, Apple, Facebook, and Google have all made headlines for breaches of trust, ranging from data leaks to fake news, fake reviews, planned obsolescence, tax breaks, employee protests, poor working conditions, and leadership scandals. Commonly called the “big four” tech companies, they are constantly under scrutiny, even as their products and services shape our economy and our daily lives, at work and at home. So what’s the net-net on trust? How much trust in the big four tech companies do we actually have, and what is the trust delta…

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Emotion Vs Education: Comparing Persuasive Advertising And Informative Advertising

Emotion vs Education: Comparing Persuasive Advertising and Informative Advertising

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. This can be to stop drinking and driving, to vote for a certain politician, or to buy a specific product. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. (Though even informative ads often have a little emotion thrown in). Informative advertising sticks to facts. Persuasive advertising incorporates a broader range of methods to influence its audience. Both are important tools for convincing buyers. But in…

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What Consumers Hate About Email Marketing & The Tools You Need To Fix It

What Consumers Hate About Email Marketing & the Tools You Need to Fix It

Brand and product promotion is a big part of what drives business. What better way to do that than through email marketing? In today's digital world, the drive to promote your products and services must gravitate to the available technology to stay ahead of the game. Thus, marketers across the nation are gearing up to rocket their efforts in email marketing campaigns with increased budgets. Email marketers are expected to spend an estimated $350 million this year, up by $80 million from 2015. Yet, with consumer attitudes towards email marketing plummeting, brands need to be careful with campaigns if they…

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6 Tools That Integrate With Google Analytics To Support Brand Engagement

6 Tools that Integrate with Google Analytics to Support Brand Engagement

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. This allows professionals to better understand their customers, create better goals, and effectively drive growth. How to boost brand engagement with digital…

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Marketing 101: Flywheel Vs Funnel

Marketing 101: Flywheel vs Funnel

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Enter the flywheel. If you have never heard of the marketing flywheel before, keep reading. Here we discuss: The Marketing Funnel (and why it may no longer be relevant) The Marketing Flywheel (and what it promises for the future) The Differences Between the Two Models Flywheels in Action How to Shift to…

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5 Steps To Align Sales And Marketing Throughout The Sales Funnel In 2019

5 Steps to Align Sales and Marketing Throughout the Sales Funnel in 2019

The rapid evolution of technology has changed every facet of doing business.  These days, companies are feeling the pressure to evaluate their status quo and adjust where needed. One area this pressure is being felt especially hard is the respective roles of marketing and sales and how to create synchronicity between the two. Sales/marketing alignment is regularly cited as one of the top concerns for B2B organizations, and for good reason—misalignment between these two teams accounts for $1 trillion in costs per year. There are lots of questions to answer about how exactly to get these teams aligned. It can…

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The Top 10 Most Hated Technology Buzzwords For 2019… And What They Really Mean

The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean

One of the most unpleasant aspects of choosing software for your business can be translating vendor marketing messaging. Software marketers have a knack for using fluffy language to describe their products… Language that can make it really difficult to even understand what the product does! In fact, according to a TrustRadius survey, 3 out of 4 software buyers describe vendor language as either “meaningless jargon” or “lots of fluff”. The problems buyers see with vendor marketing language range from overuse of words with no factual info (ie industry standard, leading or best in class), to inflated promises, to complete misuse…

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Account Based Marketing (ABM) Match Rates Explained

Account Based Marketing (ABM) Match Rates Explained

According to RollWorks, there are four key metrics to keep in mind on your Account Based Marketing (ABM) journey: Total Match Rate True Match Rate Account Match Rate Account Coverage Check out the infographic below to get a better understanding of these metrics and decide which one might be the right fit for your strategy. Before you create an ABM strategy and begin running your campaigns, you must first select an ABM software that best fits your company's needs. A recent research study concluded that 19% of companies that pursue ABM are confident in their ability to do so properly. Perhaps…

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What Is Tag Management – And Why TMS Is Important For Your Marketing Stack

What is Tag Management – and Why TMS is Important for Your Marketing Stack

Building a high-functioning website and collecting customer data is one of the most important things a business does today. An optimized website can: provide valuable company and product information to clients serve as a platform for stories and educational blogs enable ecommerce stores provide users with a personalized experience Though the website serves as a public face for a company, its purpose runs deeper. A website collects vital customer information that can be used for marketing and selling purposes. To collect customer data and to function at full capacity, websites use tags. Whether you are just starting to build a…

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‘Tis The Season To Sell: Some Ecommerce Tips For Holiday Marketing

‘Tis the Season to Sell: Some Ecommerce Tips for Holiday Marketing

The temperature is dropping, the leaves are falling, and all the other usual signs of changing seasons are upon us. In short, winter is coming, and the holiday shopping surge is coming along with it. Deloitte’s annual holiday season forecast predicts that retail sales could exceed $1.10 trillion in the 2018 holiday season. Essentially, ecommerce is a key player in this story. It plays an ever-larger role from year to year, with online holiday sales this year expected to rise 22% over 2017’s season. That translates to an expected sum of $134 billion in ecommerce alone. What’s more difficult to…

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The State Of Social Media Marketing In 2019 And Beyond

The State of Social Media Marketing in 2019 and Beyond

Now that it's 2019, 2018's digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders.   Predictions can be dicey. If there’s one constant in our technology-saturated times, it’s that the changes keep coming—often in unforeseen ways. We’ve got 2018 behind us, and can now make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.…

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Next Level Organic Marketing: Cutting Edge Marketing Tools To Slice Through The Noise

Next Level Organic Marketing: Cutting Edge Marketing Tools to Slice Through the Noise

If your business is growing, you are most likely doing something right when it comes to marketing. You have your marketing automation and weekly blog posts down, your social media posts are all duly scheduled, and your PPC ads are set in place. But where do you go from there? Soon enough, you may be scraping the bottom of the barrel unless you are willing to invest in cutting-edge marketing tools that can bring your brand deeper into organic marketing. It is time to take your digital marketing to the next level. “Creating content is not enough. Rather, you need…

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The What, Why, Where, And How Of Affiliate Marketing: An Introductory Guide

The What, Why, Where, and How of Affiliate Marketing: An Introductory Guide

Wrapping your head around the new normal in the marketing industry means working your way through a branching tree of innovations. The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO); influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. Another item that belongs on our list is affiliate marketing. The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf. If it sounds like a golden ticket to financial success, there’s a…

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10 Marketing Lessons From Apple

10 Marketing Lessons from Apple

When it comes to sleek eye-catching print ads or TV commercials that make you want to dance, Apple has dominated the advertisement game. Their marketing campaigns have proved to be memorable, successful, and always seem to leave songs stuck in your head. These advertisements, however, are merely just the surface of their entire marketing strategy. Their strategy is one that runs deep, highlighting the product itself, not how to purchase it. Lessons to Learn from Apple There are many lessons to be learned from Apple’s unique approach to content and marketing. Their success does not just come from driving sales…

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The Top 14 B2B Blogs You Should Be Following

The Top 14 B2B Blogs You Should Be Following

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. It’s basically a requirement just to be on the Internet. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have…

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How To Craft An Event Marketing Plan

How to Craft an Event Marketing Plan

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? Event marketing goes by many different names, including field marketing, experiential marketing, in-person marketing, and live event marketing. Whether it’s a thousand-person customer conference, an intimate VIP dinner for prospects, a street-side donut booth…

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The Impact Of Mobile On B2B Customers

The Impact of Mobile on B2B Customers

The adoption of mobile device usage since 2011 is nothing short of a revolution. According to the Pew Research Center, more than 95% of Americans own a cell phone and 77% own smartphones. This is up from 35% in 2011. As our comfort with cell phones increases, so does our dependency. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. The vast majority of us (77%) go online daily, with 43% going online several times a day and 8% going online about once a day. Wide mobile adoption crosses multiple…

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The Online Marketing Guide For B2C Facebook Ads

The Online Marketing Guide for B2C Facebook Ads

In this guide, we’ll give you insights on how to use Facebook to market your brand to a consumer audience. As the world’s most popular social network, and one that offers many tools for advertisers to personalize and measure their campaigns, Facebook is a powerful way for you to reach consumers. Here’s everything you need to know to get started with Facebook Ads. Why is Facebook a Good Tool for B2C marketing? Social Ads are a quick, effective, and inexpensive mode of reaching potential clients through highly personalized messages. Thanks to social networks’ large user data storage, social ads hold…

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A Guide To Social Influencer Marketing In B2B

A Guide to Social Influencer Marketing in B2B

Influencer marketing isn’t just for the B2C space. It makes sense in any industry where at least one person has become notable and respected for their knowledge, contributions, and insights. In fact, it would be difficult to find a niche where influencers weren’t making their mark. By successfully using influencers, you can increase trust with your target audience, make your content more appealing, and give your audience a person they can relate to. The latter may be the most important, because people tend to form relationships with brands not businesses. By having a respected person act as an ambassador or…

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What’s The Difference Between SEO And SEM?

What’s the Difference Between SEO and SEM?

SEO stands for search engine optimization, and SEM stands for search engine marketing. So what’s the difference between the two? SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. When it comes to practicing SEO and SEM, it’s not an either/or -- SEM actually includes SEO tactics. Still confused? Don't worry, it can often sound like jibberish! We’ll explain what both SEO and SEM experts do, rather than soley their differences, to help paint the picture for you.  What does an SEO expert do?…

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Understanding Content Marketing: How The 80/20 Rule Can Get You More From Your Content

Understanding Content Marketing: How the 80/20 Rule Can Get You More from Your Content

Content marketing is a pretty widely interpreted and applied marketing term. The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” Due to the broad definition of content marketing, it’s not uncommon to see many campaigns fail. I’m here to tell you that understanding content marketing and the results that it can drive can be as simple as a ratio. Specifically, an 80:20 ratio. The Pareto Principle & How It’s Related to…

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A Guide To Social Listening: The Key To An Effective Social Media Strategy

A Guide to Social Listening: The Key to an Effective Social Media Strategy

Are you dialed in to what people are saying about your company, brand, or industry? Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry -- what they love, where their pain points are -- is by engaging in social listening. Social listening is monitoring and responding to conversations that are naturally occurring about your brand. For instance, recently the actress, Kristen Bell, wrote a letter to the pasta company, Banza, to express how much she liked their pasta. Banza responded by…

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The Complete Guide To A/B Testing & False Positives

The Complete Guide to A/B Testing & False Positives

Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site's conversions, there’s no doubt A/B testing has at one point been a high priority. And if terms like “statistical confidence” or “test variants” leave you feeling confused, it’s time to put yourself on a path towards clarity, and confidence. In this article, we’ve broken down the different parts to A/B testing and the key components to look out for. This information will help you take tactical steps towards improving conversion rates, and ultimately, your bottom line. Now doesn’t that sound like a nice…

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Tips For A Successful Social CRM Strategy And What Tools To Consider

Tips for a Successful Social CRM Strategy and What Tools to Consider

You already know you need to meet your customers on their turf: social media. But successfully engaging them isn’t as simple as creating an account across every platform and shooting outbound posts into a void. Nowadays, your social media needs to be a customer service nerve center, sensitive to every mention of your brand, as well as a tool used to aggregate data about customers so you can learn what they really want. That’s where social customer relationship management comes in. Your social media efforts shouldn’t be detached from your overall customer engagement strategy. Marketing, sales, and support all have…

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