5 Sales Roadblocks You’re Probably Struggling With (and The Trends & Tech That Can Help You Push Through)

5 Sales Roadblocks You’re Probably Struggling With (and the Trends & Tech that Can Help You Push Through)

At the heart of sales is the ability to understand and connect with buyers. It is only after this connection that salespeople will hold any influence on their sales. Trust is what that connection needs. Yet only 3% of consumers trust salespeople. At that rate, it is difficult to connect with leads and close sales. Identifying the roadblocks that are slowing you down is the first step to improving your numbers. Here are 5 things that might be getting in your way, and some of the trends and technology that can help you push through. Top 5 Roadblocks For B2B…

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The Why And How Of Podcasting For Small Businesses

The Why and How of Podcasting for Small Businesses

The podcasting boom is well and truly underway. According to recent figures, iTunes is now home to more than 525,000 active podcasts, with a total of 18.5 million episodes available to stream or download. Furthermore, podcast audiences have consistently grown 10 to 20% year over year, a trend which seems highly likely to continue. This growing popularity represents a big opportunity. Podcasts are a great marketing tool as they enable companies to share subject-specific expertise in a novel and engaging way. This helps build brand recognition, trust, and authority among consumers. Indeed many businesses have already taken the leap and…

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6 UX Strategies That Help You Generate More Leads From Your Website

6 UX Strategies That Help You Generate More Leads From Your Website

Your website can be a revenue-generating machine when you optimize it with your users in mind. But if you want to generate more leads, and more revenue, then implementing effective user experience (UX) best practices is a must. There are many tools that can help you on your UX journey, including A/B testing tools, Digital Experience platforms, ecommerce software, and other tools aimed to optimize your website and enhance your strategy. Consider these six effective UX strategies you can use to leverage revenue-producing results from your website. 1. Optimize Your Landing Pages Your landing pages are the face of your…

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How Sales Intelligence Tools Set The Foundation For Better Lead Management

How Sales Intelligence Tools Set the Foundation for Better Lead Management

Finding the right prospective buyers to engage with, and hopefully turn into customers, can be a headache for both marketing and sales teams. For marketers, having a pile of questionable leads can mean more time sifting through and nurturing them before they are ready to be passed on to the sales team. And for salespeople, there is almost nothing more frustrating than trying to entice a prospect who just isn’t that into it - it being your pitch, brand, product, service, etc. As both teams know well, a long lead list and a full pipeline doesn’t always equal high-quality prospects.…

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NoSQL Vs SQL

NoSQL vs SQL

Data is now considered the world’s most valuable resource. To store, manage, and understand the valuable data we collect, tech professionals have to choose the right type of database and data structure. Over the years, databases have fallen into two camps: SQL (relational) and NoSQL (non-relational). For beginners, it can be intimidating to learn about database structure. Databases have decades of development and it seems daunting to try to understand the nuances of language, structure, scaling options, and more. This article aims to help those just getting started to understand where database management has been, where it’s going, and some…

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What The Supreme Court’s New Sales Tax Ruling Means For Ecommerce Companies

What the Supreme Court’s New Sales Tax Ruling Means for Ecommerce Companies

For several years, e-commerce companies have enjoyed a tax-free advantage over traditional brick-and-mortar retailers, as many of these online purchase were essentially tax-free unless ordered from a company operating in the same state as the customer. Many states and local governments have argued that they are missing out on tens of billions of dollars in revenue each year as a result of this tax loophole. However, on June 21st, 2018, the Supreme Court 5-4 ruling in South Dakota v. Wayfair granted the state authority to impose sales tax obligations on out-of-state transactions which could affect remote sellers. This ruling overturned…

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The Growth Of Vertical SaaS & 7 Companies To Watch In 2018

The Growth of Vertical SaaS & 7 Companies to Watch in 2018

These days, there are SaaS solutions for every business need. Whether it’s beautiful marketing campaigns, time tracking systems, or sales forecasting software, there’s a SaaS product that can help. Software as a service offerings allow companies to grow and thrive, because they tend to be less expensive up front than traditional on-premise software or perpetual licenses, and they are constantly updated with new features in response to changing regulations and needs. “Horizontal” SaaS products serve the needs of particular departments or functions, but are not designed to be industry-specific. “Vertical” SaaS products, on the other hand, are built with the…

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A Guide To Do-It-Yourself-Publishing In 2019 And Beyond

A Guide to Do-It-Yourself-Publishing in 2019 and Beyond

Change is in the air in the world of print. It’s a cliché—but a true one—that the internet has transformed how we work, relax, date, socialize, consume culture, share news, and most of everything else we do. Something else that’s been redefined by big changes in digital tech is how writers write, publish, and promote their work. One thing that hasn’t changed is that publishing a book first requires writing it. Writing means wrangling with a manuscript, fussing over edits, proofing it, and all the rest. And because even the most polished final draft won’t sell itself, you’ve got to…

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F&B Software: The SaaS Tools You Need As A Food & Beverage Business (besides Just Restaurant Management)

F&B Software: The SaaS tools you need as a food & beverage business (besides just restaurant management)

Eating out is a tradition as old as time--or at least as old as your grandparents. But technology in the modern restaurant is not. Adoption of new tech in the food and beverage industry has lagged behind other industries. Using software hasn’t traditionally been a part of the typical service industry skill set. F&B business owners may be worried about the cost of the system and training employees, or may not even be aware of what options are out there. There are many SaaS tools today that can help restaurateurs perfect their art, without being too expensive or complicated.  Online,…

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How Technology Can (and Does) Improve Education

How Technology Can (and Does) Improve Education

As technology has rooted its way into our day to day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia. With information at the tips of our fingers, learning is now boundless. (Though there is, of course, the argument that technology has adversely influenced students' learning schedules, due to digital distractions and the impact on their attention spans.) Improving education is a huge issue for our society. Test scores, our perceived performance against different nations, and different elements have pushed education to the bleeding edge of national legislative issues, directly behind healthcare reform. Technology can…

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How Can Salespeople Leverage Content To Close More Deals?

How Can Salespeople Leverage Content to Close More Deals?

What are some of the strategies for a productive, successful conversation? No matter who we’re speaking with, or the circumstances surrounding a conversation - whether we’re speaking to a friend, asking for advice, or passing the time of day with a stranger - a conversation must convey relevance and value to both parties for it to continue. For modern buyers, that immediate and contextual relevance -receiving the right information at the right time - is now an expectation across digital interactions with brands too. It is a key aspect of buyer empowerment and decision-making. In fact, conversational inside sales and…

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Why You Need A CRM For Higher Education: 5 Things To Consider When Choosing The Best System

Why You Need a CRM for Higher Education: 5 Things to Consider When Choosing the Best System

Like those that are built for businesses, CRMs for higher education enable universities to streamline their communications and track and report on an individual’s journey within the institution. This leads to a more engaged student and alumni body, better understanding across teams and, eventually, increased ROI. Yet, with so many options out there, what do those responsible for selecting a CRM need to look out for prior to implementation? What is a CRM for higher education? Customer relationship management (CRM) is a type of software that acts as a communication aid for teams and individuals. At higher education institutions, a…

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How To Stay Productive And Reduce Distraction At Work

How to Stay Productive and Reduce Distraction at Work

In order to grow a business, entrepreneurs need to stay on their toes, keep an eye out for new opportunities, and even put in extra hours. For small and new businesses, in particular, staying focused and improving productivity can make or break a company. Unfortunately, there are a lot of factors that can slow down productivity. These can range from chatty colleagues to non-essential tasks, causing productivity levels drop throughout the day. According to a recent Irvine study, interruptions can have serious repercussions. The study showed it takes up to 23 minutes to refocus your efforts and recover from a…

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How To Choose The Right Entry-Level Design Software For Your Needs

How To Choose the Right Entry-Level Design Software For Your Needs

Graphic design has always been an integral part of marketing and business operations. In more recent years, design software has become more accessible for business leaders looking to bring a new edge to their image. Gone are the days when specialized knowledge was a prerequisite for creating compelling design. But how do you choose the right design software for your needs and abilities? Design software tools range from simple platforms for beginners to advanced suites for experienced graphic designers. Which design software you choose will depend entirely on experience level and what you are looking to do with design. But…

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Google Voice, Is It Right For Your Business?

Google Voice, is it Right for Your Business?

Your business phone system serves as your direct portal to all the influential contacts in your business. It’s important that you select a solution that offers the tools you need to support and enhance your communications without straining your budget. Google Voice for Business offers calling capabilities, tools, and features, for free. However, it can sometimes mean unexpected costs if it’s not the right system for you. This post will dive deeper into business user reviews of Google Voice for Business and explore the key features, pricing, and pros and cons of this communication app to help you determine if…

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6 Skills You Want To See In Your Maintenance Manager

6 Skills You Want to See In Your Maintenance Manager

People switch jobs for different reasons. Some of them are looking for better work opportunities, better salaries, shorter commute or even career change. But, how shocking it is to know that 50% of employees who leave their jobs is because of bad managers? Indeed, a big part of employees’ routine is related to their relationship with their bosses, which means that managers have a huge impact on people’s work health and work atmosphere in general. On top of everything mentioned, the position of a maintenance manager also requires a fair bit of technical knowledge which makes it a challenging position.…

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How Small Businesses Can Leverage The Freelance Economy

How Small Businesses Can Leverage the Freelance Economy

With the advent of platforms like Upwork, Elance, and Freelancer.com, the freelance economy has absolutely exploded. According to a 2017 study on Freelancing in America conducted by Edelman Intelligence, there are over 57 million freelancers working in the United States alone. That’s over 35% of the workforce! What’s perhaps even more telling, is that a strong majority of freelancers (63% to be exact) feel more financially secure with diversified income as opposed to just one employer. Freelancers in the study average 4.5 clients per month. Freelancers are also now investing in skill development on a regular basis. The study found…

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5 Prospecting Tools To Supercharge Your Sales Efforts

5 Prospecting Tools to Supercharge Your Sales Efforts

When it comes to picking prospecting tools, sales and marketing teams are in a more powerful position than they’ve ever been. Regardless of the specifics of what a company does, the products it’s selling, or even its budget, there’s never been so much choice when it comes to choosing tools that will help supercharge their sales efforts.   That said, with so many tools to choose from, how can we know which ones will work best for us? Obviously, since every company and its needs are different, there’s no one “right” answer to this question. But what we can do…

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7 Skills Every Sales Pro Can Use To Engage More Efficiently

7 Skills Every Sales Pro Can Use To Engage More Efficiently

When months of hard work and persistence are punctuated with the phrase, “sounds like a deal,” there is arguably little more satisfying than closing a sale. It’s the result of late nights, countless emails, and long conversations with prospects – but it always feels worth it in the end. A career in sales can be a truly rewarding one, provided you have the skills, training, and available resources to do the job well. With heavy competition, strict sales goals from management, and difficult prospects, sales isn’t exactly a cakewalk. Nowadays, if you don’t engage customers properly, you’re only missing out…

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5 Platforms Freelancers Can Use To Showcase Their Work

5 Platforms Freelancers Can Use to Showcase Their Work

Today, driving to an office in a fancy looking suit isn’t the only way to make a stable living. The world has evolved. Freelancers in almost every industry are turning their work-from-home jobs into legitimate stacks of cash, challenging our perceptions of what a “good job” ought to be. Making money as a freelancer, however, requires that you have clients. Arguably, one of the biggest challenges facing freelancers is finding enough clients to fill their schedule so that income streams don’t dry up. Whether you are just starting out or are already a freelancing veteran, promoting your work as a freelancer is…

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The Definitive Guide To Open Source Software

The Definitive Guide to Open Source Software

There is no denying that open source software has emerged as a powerful force in the development of modern enterprise technologies. Some of the hottest developments in software technology have emerged with strong links to the open source movement. A good example of this is the Internet of Things (IoT), one of the most talked about technology developments in recent years. Open source software plays a key role in its emergence: It is Linux-based, and open source networking standards make it possible for smart devices from different manufacturers to talk to each other. But although open source software is in…

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BPM Breakdown: Your Guide To The Basic Components Of BPM Tools

BPM Breakdown: Your Guide to the Basic Components of BPM Tools

Business process management (BPM) is a mature technology that has continued to evolve to meet the changing needs of enterprises. From its origins in middleware integration used primarily by IT staff, through more user-centric systems, the focus has always been on an approach to making an organization’s workflow more effective and more adaptive to changing business conditions. The latest iteration of these tools called “low code systems” reduces the complexity of traditional BPM systems by providing a set of tools that can be used by business users without traditional coding skills. Ultimately, these users can assemble simple applications by using…

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Designing An SDR Team To Get The Biggest ROI From Specialization

Designing an SDR Team to Get the Biggest ROI from Specialization

Along with account-based marketing and selling, specialization is one of the biggest trends in SaaS sales right now. Many sales leaders at high-growth B2B tech companies are following the advice offered in the bestselling book Predictable Revenue by Aaron Ross & Marylou Tyler, also supported by research findings (touted by vendors like InsideSales.com): specialist models “achieve a 7-point improvement in close ratios over a generalist model.” Specialization means to break out responsibilities and disperse expertise, so that people focus on a particular piece of a larger operation. Much of the TOPO Sales Summit conference, which happened last week in San Francisco, was focused on…

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