B2B Connection

Information and resources for technology buyers

Announcing the 2021 Best of Awards in 142 Categories by John Ferguson Awards
7 Marketing Automation Fails (and How to Avoid Frustration) by Brooklin Nash Marketing

Finding POS software is a great resource for online and in-person businesses of any size. Some have extra features to…

Sezzle is a payment platform like Klarna and Afterpay. They allow you to split up one transaction into 4 interest-free…

Ecommerce solutions help business owners create their online stores. With the right platform, users can showcase their products and attract…

Many invoicing software are built with larger organizations and financial professionals in mind with features that a small business doesn’t…

Customer Relationship Management (CRM) software can revolutionize how your organization deals with its customers. Many of these game-changing tools are…

Despite what you may have heard, neither push or pull marketing is dead. They are very different methods of creating…

Understanding the reality and misconceptions of the pricing of call tracking software is vital in helping your organization plan its…

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even…

No matter your organization’s size or industry, getting paid is probably one of the most important components. Invoicing software creates…

There are many different levels of shopping cart software, offering varying degrees of complexity. You may need a simple page…

Calendly is an appointment scheduling software with a pricing model that fits nearly any use case. These include a feature-rich…

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. Successful…

Email marketing tools are built for sales and marketing teams to send out email campaigns and track their performance. Constant…

Inside and outside teams help a company achieve its sales targets in different ways. Each is suited to a different…

In purchasing customer relationship management (CRM), balancing features and cost for your use case will be the key to the…

This year, TrustRadius is recognizing products that have earned a 2020 Best of Award. The winners of these awards must…

Choosing the right ecommerce platform for your business can be tough. Many of the products on the market today offer…

I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and…

This post walks through the 5 top ecommerce solutions for small businesses, based on third-party reviews collected on TrustRadius.  The…

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different…