B2B Connection

Information and resources for technology buyers

5 Essential Software Tools for Remote Teams by Elizabeth Sullivan-Hasson IT & DevelopmentProductivity
How to Buy Software in an Emerging Category by Sam Huisache Reviews & Research

If this is your first foray into the world of call centers and contact center technology, a critical first step is…

Not so long ago, the majority of contact center products were primarily on-premise installations (like most other types of business software).…

It is easy to get lost in the abundance of information that comes with identifying and understanding the most important contact…

*This article was updated on February 27, 2020 based on new research conducted by the TrustRadius team* If you’ve been in…

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer?…

According to a survey performed by Adobe, consumers spend an average of 5 hours a day checking both work and personal…

Today’s Community Contributor post comes from Alyssa Kleinman, VP of Demand Generation at CipherHealth. Agile marketing is a topic that many…

Email is a crucial channel for modern business communication. The software you use to power your email strategy makes all the…

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing…

I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and Director…

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all.  They allow you to send out beautiful emails,…

While most email service providers support contact list management and group aliases, they still aren’t the best at meeting the needs…

Email is a vital force in your marketing strategy, but not your only line of communication with customers.  As your social…

Marketers have a ton of digital tools at their disposal. But when those tools don’t automatically work with each other, it…

70% of marketers say marketing automation software is critical to their success. So what is it, anyway?  Marketing automation occurs when…

Amy Paterson is a Marketing professional with over 14 years’ experience planning events, designing ads, website maintenance, building content for web/social/newsletter…

Today’s Community Contributor is Jeremy Goldsborough, Owner of Spirelight Web, a company which builds and hosts simple websites for small churches.…

Today’s community contributor is Zee Gimon, Digital Operations Manager at HUSPI Software Development. She loves to learn about new technologies and…

Today’s Community Contributor is Himanshu Periwal, Vice President of Growth for travel and bookings website ixigo.com. Himanshu has a Bachelor’s of…

Today’s Community Contributor is Daniel Epstein, a Senior Clinical Quality Analyst at UnitedHealth Group. Daniel has worked in the Healthcare industry…