B2B Connection

Information and resources for technology buyers

Announcing the 2020 TrustRadius Most Loved Awards! by Sam Huisache Awards
5 Myths About Buyer Intent Data by Rachel Frnka

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer?…

According to a survey performed by Adobe, consumers spend an average of 5 hours a day checking both work and personal…

Today’s Community Contributor post comes from Alyssa Kleinman, VP of Demand Generation at CipherHealth. Agile marketing is a topic that many…

Email is a crucial channel for modern business communication. The software you use to power your email strategy makes all the…

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing…

I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and Director…

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all.  They allow you to send out beautiful emails,…

While most email service providers support contact list management and group aliases, they still aren’t the best at meeting the needs…

Email is a vital force in your marketing strategy, but not your only line of communication with customers.  As your social…

Marketers have a ton of digital tools at their disposal. But when those tools don’t automatically work with each other, it…

70% of marketers say marketing automation software is critical to their success. So what is it, anyway?  Marketing automation occurs when…

Amy Paterson is a Marketing professional with over 14 years’ experience planning events, designing ads, website maintenance, building content for web/social/newsletter…

Today’s Community Contributor is Jeremy Goldsborough, Owner of Spirelight Web, a company which builds and hosts simple websites for small churches.…

Today’s community contributor is Zee Gimon, Digital Operations Manager at HUSPI Software Development. She loves to learn about new technologies and…

Today’s Community Contributor is Himanshu Periwal, Vice President of Growth for travel and bookings website ixigo.com. Himanshu has a Bachelor’s of…

Today’s Community Contributor is Daniel Epstein, a Senior Clinical Quality Analyst at UnitedHealth Group. Daniel has worked in the Healthcare industry…

Today’s Community Contributor is Nate Casimiro. He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing…

Today’s Community Contributor is Eddie Driver, a Product Marketing Manager at PaySimple. Eddie is a seasoned product marketing manager that has…

Marketing automation software can be called many things…a necessary evil, a means to an end, the thing that keeps you up…

Today’s Community Contributor is Daniel Berry, an SEO Strategist with more than 14 years of professional writing experience. Daniel regularly tries…