B2B Connection

Information and resources for technology buyers

2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It by Megan Headley
Top eCommerce Strategies for 2023 by Neil Chandavarkar

You need to market where the people are, so…where are they? Today everyone is on social media to communicate, collaborate, […]

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing […]

Pricing is a key consideration for most software buyers. If you’re looking to improve business decisions with marketing intelligence, pricing […]

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools […]

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social […]

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business […]

If this is your first foray into the world of call centers and contact center technology, a critical first step […]

Marketing is the lifeblood of any sales-based organization. As a result, many strive to continue to innovate in this area. […]

The best content ever written means absolutely nothing if it’s never seen. Search engine optimization (SEO) tools are designed to […]

Advertising is one of the most important fields for most commercial companies. The best part of advertising is it’s always […]

Market segmentation is the art of finding niche markets for your products by building profiles of potential customers and breaking […]

Building a high-functioning website and collecting customer data is one of the most important things a business does today. An […]

SMS marketing is one of the fastest-growing trends in the modern world. As generations change, more and more interest is […]

For entrepreneurs looking to start or grow a small business, having the right marketing tools is necessary for success. Digital […]

A/B testing tools are a way for companies to make more money by putting forward the best version of their […]

There is no shortage of web conferencing tools out there, but not all are suited for large meetings. A virtual […]

Ecommerce solutions help business owners create their online stores. With the right platform, users can showcase their products and attract […]

You need product demo videos to share your vision of your product. You may think your new app is amazing […]

Customer Relationship Management (CRM) software can revolutionize how your organization deals with its customers. Many of these game-changing tools are […]

Higher conversion rates can mean higher sales, traffic, and so much more. Check out these tips on how to improve your conversion rates.