B2B Connection

As account-based marketing has continued to catch the attention of practitioners, marketing technology vendors, and the Marketing media, both the […]

As more vendors, thought leaders, and practitioners have embraced (and amplified) the account-based marketing trend, specific questions about what is needed […]

B2B marketing leaders and content marketing experts weigh in on challenges & changes in content marketing at the Marketo Marketing […]

The FlipMyFunnel festival makes its way to TrustRadius home base Austin, Texas next month for a day of ABM-themed sessions, including high-level […]

Note: this article was first published 4/1/16 on ChiefMartech.com. TrustRadius Research attended MarTech last month to interview a number of vendors exhibiting there […]

Note: this article was first published 4/8/16 on CustomerThink. Last week (March 21-22), Totango hosted their annual Customer Success Summit, which brought […]

Content plays a role throughout the buyer’s journey. Content marketing, which is the strategy of creating and distributing useful and […]

  This year’s MarTech Conference was abuzz with talk about how to enable agile marketing. The short answer? With data. […]

The role of video in marketing was a theme among vendors at this year’s MarTech Conference. We talked to three […]

Scott Brinker – author of the Chief Marketing Technologist blog and program chair of the upcoming MarTech conference (March 21-22 in San Francisco) – […]

  As we head into 2016, we took a look at trends in the social media management landscape. Here’s the […]

SMMS users have spoken! According to user feedback on TrustRadius—ratings and research frequency—here are the top ten social media management […]

We talked to Andrew Archer, VP of Marketing at Yesware, about the developing Sales Enablement software space. Yesware combines email tracking, sales […]

Infer’s flagship product is a predictive analytics platform for marketing and sales, which builds predictive models based on a company’s historical […]

EverString is part of a relatively new space called Predictive Sales Analytics (aka Predictive Marketing, or predictive analytics for sales and marketing). […]

Performance Metrics Feed Visibility and Engagement: Hoopla is a visual communication platform that specializes in intra-company engagement through shareable content […]

Evan James, Head of Americas Marketing, gave us a view on the Socialbakers approach to social media marketing: cross-channel visibility […]

Marc Aubin, CEO and co-founder at AppBuddy, explained that while Salesforce’s complex data structures are well suited for storing data […]

We talked with Hannon Hill’s CEO, Kat Liendgens, and VP of Engineering, Bradley Wagner, about their approach to content management […]

We heard from Igor Polevoy, President of ExpressPigeon, about ExpressPigeon’s custom integrations, deep personalization, and unique combination of email marketing and transactional email features–differentiators from competitors like […]