Trends In MarTech: ABM – The Buzz About Account-based Marketing

Trends in MarTech: ABM – The buzz about account-based marketing

Note: this article was first published 4/1/16 on TrustRadius Research attended MarTech last month to interview a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. The TrustRadius research team checked in with some of the leading…

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