Last month we published our first ever Buyer’s Guide to A/B Testing Software, which ranked and explored the strengths and weaknesses of several A/B testing software products, based on end-user reviews on TrustRadius.
We’re following up with another useful tool for companies looking to choose the right A/B testing software: A feature comparison chart.
The chart summarizes the availability of 22 features across 9 participating A/B testing software products. The features include multivariate testing, visitor segmentation, personalization, user roles and permissions, machine-learning / predictive capabilities, mobile app testing, and integration with web analytics tools, among others.
The software products covered include AB Tasty, Adobe Target, Google Content Experiments, Mayxmiser, Monetate, Optimizely, Qubit, SiteSpect, and Visual Website Optimizer.
If you know which features are important to you, the chart can help you narrow down your options. If you’re not sure which features are essential, the feature definitions included should help you understand the more advanced functionalities typically available. As with most software purchases, it’s critical to have a clear optimization strategy in place before selecting a tool.
We’ve also included the average ‘Likelihood to Recommend’ rating of each product, per the ratings and reviews on TrustRadius, as well as whether the vendor’s customer base is mostly enterprises, mid-size companies, or small businesses. However, while user ratings are a good indication of sentiment, they shouldn’t be the only factor in your decision. It’s more important to understand which product best fits your needs. We hope this feature comparison table is one step toward making that determination.
Other important factors to consider include ease of use, time to implement, and pricing structure. The in-depth reviews of each product on TrustRadius.com are a good starting point to narrow your search.
We’d love to know what you think. Is this chart helpful to prospective buyers of A/B testing software? Are there missing features? What other type of information would be useful?